Apartments on the Go
124 episodes - English - Latest episode: 11 days ago -Welcome to Apartments on the Go, the ultimate podcast for the multifamily industry! Dive into the latest topics and strategies aimed at developing individuals and organizations of any size. Join us as industry leaders share their stories, strategies, and inspirations, providing invaluable insights to propel your career and portfolio forward. Whether you're a seasoned professional or just starting out, Apartments on the Go is your go-to resource for success in the dynamic world of multifamily real estate. Tune in and elevate your game today!
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Episodes
Episode 124 - The Multifamily Mentor Matchmaker
June 18, 2024 17:35 - 27 minutes - 50.5 MBFor those seeking career growth in multifamily, connecting with a mentor can bring much needed guidance and perspective to the journey. Surprisingly, mentorships are not as common as one might think. Discovering this, Tara Samuels founded Multifamily Mentor Matchmaking to help connect ambitious industry employees with mentors. Ian Bingham, SVP of Business Development at Buckingham Companies, and Tyler Goss, Regional Director of Sales for OneApp, join Tara and the hosts of Apartments on the G...
Episode 123 - Helping Independent Rental Owners (IRO) Achieve Success
May 21, 2024 18:25 - 26 minutes - 48.3 MBApartments on the Go is back! Megan Orser, CEO of Smart Apartment Solutions and Smart Moves LLC, kicks off our return with an informative discussion on what it means to be an Independent Rental Owner (IRO) and how multifamily is increasingly inclusive of IROs on the state and national level. Elevating IRO's efficiency and success means advocating for ourselves or perhaps even "firing ourselves" from some tasks to achieve end goals.
Episode 122 - Unifying Property Automation for Efficiency
May 14, 2024 20:43 - 24 minutes - 46.2 MBMultifamily owners and operators are always seeking ways to boost operational efficiency and enhance the resident experience. Mike Branam, Director of Sales and Customer Success for PointCentral, shares how the attitude of owners has shifted to not just seeking solutions but also unifying them to improve ease of use for their organization, onsite teams, residents and prospects.
Episode 121 - AI in the Multifamily World
May 01, 2024 19:42 - 26 minutes - 49.9 MBAs its rapid expansion continues, artificial intelligence (AI) has generated concerns about its impact on jobs. For multifamily, says HappyCo CEO Jindou Lee, AI is currently less likely to be a replacement for industry employees and more likely to be an enhancement to their current positions. Lee discusses this and more about the future of AI in multifamily maintenance.
Episode 120 – The Processes of Centralization
April 24, 2024 21:13 - 28 minutes - 52.5 MBCentralization continues to be a significant topic in the multifamily industry, particularly as owners and operators look for ways to control costs. Dom Beveridge talks about the 2023 20for20, which is less technology-centric and more process-centric in its examination of centralization. The 2023 report looks at how centralization works in leasing, administration and maintenance. The biggest surprise, Dom says, is the shift in centralization focus away from leasing toward specialization, esp...
Episode 118: The Next Innovation in Sight Maps & Self-Guided Tours – Brent Steiner
June 05, 2023 13:23 - 22 minutes - 40.9 MB“Self-guided touring is a people and process problem, not a technology problem…. and realistically we are probably a few years away from this feeling good to a renter, but we know that renters want this option” We are joined in today’s episode by digital branding expert and visualization strategist Brent Steiner of Engrain! Sight maps, self-guided tours and the tech around these products have skyrocketed in popularity within the past few years and our industry has a huge need for even mor...
Episode 117: Big Date Intelligence with Mark Rutzen
April 27, 2023 12:36 - 20 minutes - 37.8 MBBig Data! Our industry is full of data, every data point you could imagine, right? But what do we do with it? Is the data talking to each other? Are we building the right business intelligence dashboards with all that data? “Everyone says they have a lot of data, and usually the problem is that it’s saved in excel workbooks” Marc Rutzen All the tech that is emerging within our industry is finally allowing us to extract this data and actually use it. Marc Rutzen, entrepreneur tur...
The New Era of Renting - Julie ButlerEpisode
February 02, 2023 13:55 - 21 minutes - 39.2 MBHave you considered allowing residents to home-share? Would a 10% or higher revenue lift persuade you to try? Join us on our first podcast of 2023, as Julie Butler dives into the in’s and outs of Sentral’s unique and modern approach to property management; the new era of renting is flexible lease terms. Hear how pushing past the boundaries of traditional leasing can benefit your company, your residents and especially your employees. We think we may have tapped into the next big trend!
EV in 2023 - Joseph Nagle
January 04, 2023 18:59 - 18 minutes - 34.6 MBHello 2023! The week, Joseph Nagle, head of marketing and business development at Orange Charger, is in the studio. We’re talking about the future of electric vehicles and the growing need for EV charging station availability in multifamily communities. Joseph and the team at Orange make charging electric vehicles simple, equitable, and scalable at any multi-unit property. Contact Joseph linkedin.com/in/josnagle/ linkedin.com/company/orange-charger/
Rebranding 2023 - Beth Tuttle
December 20, 2022 13:50 - 25 minutes - 47.2 MBRebranding can be an emotional transition. Attachment to what is familiar and what works can run deep among employees and associates. But as companies evolve and grow, their identities need to do the same. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love. Connect with Beth www.linkedin.com/in/bethtuttle/ www.linkedin.com/company/quarterra-...
Pros and Cons to Contract vs In-House Production - Matt Ruedlinger
December 06, 2022 20:29 - 26 minutes - 48.8 MBOur guest list looks a little different this week! Matt is taking the opposite side of the mic to tell us more about his company’s decision to bring embroidery in-house. From new production equipment to an apparel showroom, Triple R Marketing is bringing more services to multifamily property owners and teams. Connect with Matt www.linkedin.com/in/triplermarketing
The Full Property Lifecycle - Terry Danner
November 29, 2022 18:09 - 23 minutes - 42.8 MBWelcome back to Apartments on The Go! We hope everyone had a great Thanksgiving Holiday with loved ones. This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy. Connect with Terry https://www.linkedin.com/in/terry-danner-075552102/ https://smartrent....
Hyper-Personalization within the Leasing Journey - Jacob Carter
November 14, 2022 19:30 - 21 minutes - 40.5 MB“The renter’s journey is a complicated spider web of forks, turns, AND twists. We have to be able to adapt as on-site teams and as tech providers to that branching spider web and work accordingly.” Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey? “Wh...
From Pet Friendly to Pet People - David Meit
November 08, 2022 18:09 - 20 minutes - 38.3 MBOver the last three years, 10s of millions of animals were adopted or purchased and joined families across the nation. David Meit and his company, Oculus Realty, have found a way to embrace this trend by creating a welcoming, inclusive community for pets and their parents. Today, David joins us to discuss the challenges and rewards of open pet policies and the value of being as passionate as your residents are for all our pets. Connect with David https://www.linkedin.com/in/kdavidmeit/ ...
Servant Leadership - Todd Allen
November 01, 2022 13:09 - 23 minutes - 44.2 MB“You aren’t wired as a leader, it’s an evolution.” Todd Allen, founder and CEO of Connect, a multifamily digital ad tech company, sits down to discuss servant leadership and its ability to be a learned skilled. Servant leaders embrace availability and communication to build strong, high-performing teams. Being open and transparent with team members creates a comfortable environment for them to share feedback and ideas in actionable ways. Connect with Todd www.partnerwithconnect.com ww...
Private or Public - Adam Meshekow
October 25, 2022 13:48 - 20 minutes - 38.3 MBIn episode 108, we sit down with Adam Meshekow, cofounder and chief growth officer at Leap, a provider of innovative occupancy and risk management solutions for multifamily and single-family rental markets. We discuss property technology’s move from the private to public sector, pros and cons of each, and how the proptech industry will continue to innovate as the new generation of renters search for “experience” over features and amenities. Connect with Adam www.linkedin.com/in/adammesh...
Rethinking Internships - Moshe Crane
October 19, 2022 15:30 - 22 minutes - 41.4 MBHow can we create more talent? Moshe Crane, joins us to share a new perspective on hiring and training talent. Moshe is the director of leasing and marketing at Sage Ventures, a residential development and investment firm in Baltimore, Maryland. He and his company developed a leasing training and internship program that seeks to hire people who have yet to enter the job market. Moshe’s discovered that hires who have little to no experience in multifamily marketing bring a fresh perspective a...
Marketing: Last to Get Credit, First to Get Blamed
October 11, 2022 14:34 - 25 minutes - 46.4 MBHow can we move marketing from “What’s my ROI?” into being seen as a strategic revenue producing and predictable lever? Erina Malarkey, cofounder of Remarkably, joins us to discuss the marketing funnel, how it changes and evolves as we approach a sale, and how we can tell if it’s working. There are five lenses through which you need to evaluate the success of your marketing. Learn how these lenses can be matched to company goals to measure what’s working and what isn’t.
Pet Friendly in Multifamily – Devir & Danit Zivan
September 29, 2022 14:47 - 25 minutes - 46.8 MBWe all have seen the “pet friendly” tag line in the majority of apartment community marketing. Have you considered what it really means to be pet friendly? Sibling co-founders, Devir and Danit of Bark Buildings, join us today to discuss how you can take pet friendly to the next level! Over 67% of households have at least 1 pet. Learn how Devir and Danit are creating an experience for your residents that will positively impact their lives and keep them living in your communities even long...
Acceptance of Automation - Ellen Thompson
September 07, 2022 15:45 - 21 minutes - 40.7 MBToday we are joined by Ellen Thompson, digital marketing expert and Founder and CEO of Respage and Results Repeat! She discusses the stigmas of automation and how those stigmas are steadily being broken in the multifamily industry. She also highlights the advantages of automation in terms of the overall customer experience. Ellen shares the technological side of automation as well, explaining what’s needed for a chatbot to be successful. Want to Learn More? Connect with Ellen on LinkedIn o...
So...You Wanna Be a Speaker? - Steve Wunch
August 25, 2022 15:41 - 26 minutes - 48.8 MBToday we are joined once again by Steve Wunch! Steve discusses the ins and outs of what it takes to be a speaker and to reach your audience. He provides tips and tricks for people who are afraid of public speaking but still want to deliver messages that they care about. It’s all about having passion for your topic and being confident in your knowledge of it! Want to Learn More? Connect with Steve on LinkedIn or via [email protected] Visit www.leapeasy.com
Crisis Management in Multifamily - Peter Jakel
August 16, 2022 20:54 - 23 minutes - 42.8 MBToday we are joined by Peter Jakel to discuss crisis management within the multifamily industry. Peter expands on the importance of having a crisis management plan in place for not only the residents' sake, but also for the benefit of the property and its image. He also shares how crisis management can potentially help avoid future conflicts and issues by addressing them early. Take a listen and hear this and so much more! Want to Learn More? Contact Peter at [email protected]
So Long Security Deposits – Ed Wolff
August 02, 2022 20:23 - 21 minutes - 39.3 MBToday we are joined by Ed Wolff to discuss the growing trend of deposit-free apartments. Ed is the Chief Revenue Officer for LeaseLock, the only company who provides lease insurance for the multifamily industry. In lieu of hefty and troublesome security deposits, LeaseLock provides a means for renters to pay smaller, more affordable monthly fees while providing customizable coverage for multifamily owners. Take a listen and hear all about how LeaseLock operates! Want to Learn More? Contact...
Our Most Impactful Takeaways So Far – Matt Ruedlinger & Courtney Smith
July 27, 2022 17:48 - 20 minutes - 38.5 MBJoin us in celebrating 100 episodes!!! In this episode, we share some of the most impactful messages and ideas we’ve heard while recording this podcast. We’ve learned a lot over the past 2 and 1/2 years and can’t wait to continue being an avenue for connections and voices in the multifamily industry! Thank you to all our listeners for continuing to support us, we can’t do it without you!
Entrepreneurial Ventures vs Traditional Jobs – Mary Stewart Malone
July 19, 2022 20:24 - 26 minutes - 26.5 MBToday we are joined by Mary Stewart Malone to discuss what true grit looks like in an entrepreneurial sense. She talks about her own personal journey to finding the will power and grit she needed to succeed in an environment that wasn’t catered towards her. She also shares some ways of seeking out employees that demonstrate true passion and drive to do their best, grow, and help shape the business they’re in. Want to Learn More? Connect with Mary on LinkedIn Check out Addison Partners
The Prospects Journey Through Experiences - Karen Gladney
July 13, 2022 13:51 - 24 minutes - 24.1 MBOn this episode we're joined by Karen Gladney to discuss the importance of valuably training employees and setting up spaces in a way that will impact both them and potential residents! She shares some of the biggest misses and biggest musts in developing signature experiences for guests. She also gives examples of how to arrange tours and potential resident visits in appealing and inviting ways, in terms of staging and arranging details. Take a listen and hear this and so much more! Want ...
Planning and Implementing EV Charging in Multifamily Communities - Regan Hartley
June 14, 2022 12:47 - 23 minutes - 23.2 MBToday we are joined by Regan Hartley to cover an extremely popular topic in today’s climate – EV advancements in the multifamily industry! With electric vehicles drastically rising in popularity, Regan emphasizes why it’s important and necessary to have EV charging stations on apartment properties. She covers the in-depth needs and technical requirements involved in installing these stations. She also offers several avenues and resources that multifamily properties can utilize to start the i...
Using Audio-First to Connect with Your Ideal Customer - Sydney Webber & Katie Kane
May 31, 2022 16:17 - 24 minutes - 24.9 MBSydney Webber and Katie Kane join us to discuss the impact and purpose of creating valuable podcasts! They share their own perspectives as creators and supporters of podcasts and the outreach they facilitate. They also discussed the future uses of podcasts and how they could potentially be utilized for training purposes. Finally, they share some key steps you should take when beginning a podcast of your own and some helpful tips on reaching the right listener. Want to Learn More? Connect...
Blueprint to a Successful Centralized Leasing Model – Kristi Fickert
May 17, 2022 17:13 - 22 minutes - 22.8 MBToday we are joined by Kristi Fickert, an instructor for apartment associations across the country! Kristi discusses centralized leasing with us, why it’s so important and what benefits it adds to multifamily properties. She provides strategies and answers to some of the cautions and unknowns of centralized leasing, shedding some light on how valuable it is for the customers as well as the leasing agents. For more information on leasing centralization, reach out to Kristi to join one of thei...
Social Media - What You Should Be Doing Today - Erica Byrum
May 03, 2022 18:42 - 20 minutes - 21.8 MBToday we are joined by Erica Byrum, Assistant VP for Social Media at Apartments.com! Erica discusses affordable and efficient ways in which multifamily complexes can hire influencers and produce social media content that will attract renters to their properties. She provides simple solutions that property managers can implement today that will further their outreach and impact. She also highlights the differences between the various social media platforms and how to utilize each of them.
Building a Healthy Strengths-Based Culture - David Deitz
April 26, 2022 17:52 - 27 minutes - 28.5 MBToday we are joined by David Deitz, President at Birchstone Residential, a fast growing property management group. David joined us to discuss the unique culture that he cultivates in his company for the benefit of his employees. He talks with us about the various methods and efforts you can implement in order to create a strengths-based culture that allows employees to grow and change at their own pace. By encouraging, fostering, and nurturing the needs of your employees, David explains how ...
Employee Mental Health Awareness - Sonya Ruedlinger
April 19, 2022 18:58 - 23 minutes - 23.8 MBToday we are joined by a very special guest – Sonya Ruedlinger, a well-recognized family and psychiatric nurse practitioner, who also happens to be Matt’s wife! Sonya sat down with us to discuss employee mental health and to suggest some ways in which companies can better aid the needs of their employees. She discusses the reactions employees have had from the beginning of the pandemic to the return to work and how this has changed what some deem as a healthy work environment. She also talks...
20 Conversations with Senior Multifamily Executives - Dom Beveridge
April 12, 2022 14:15 - 23 minutes - 26.1 MBToday we are excited to be joined by Dom Beveridge, founder of 20 for 20—the multifamily industry’s leading survey of operations and technology. Dom shares with us the top results of the 20 for 20 survey this past year, analyzing the data and interests of some of the industry's prominent companies. With pandemic restrictions significantly reduced, the effects of it are still influential in the business world and Dom highlights how this has changed company approaches to processes and renter d...
Part 2: Turnover, The New Pandemic - Tyler Marker
April 05, 2022 17:07 - 29 minutes - 30.6 MBToday we are joined by Tyler Marker once again to tackle Part 2 of the Turnover discussion! In Part 1, Tyler covered why and how it is so difficult to acquire and retain talent in the recent years. On this episode, he discusses how to attract and keep good employees. He talks about what needs, benefits, and so forth companies should offer new hires in an effort to better accommodate their needs. He expands on actions and policies companies can implement to appeal to today's pool of employees...
Leasing Centralization - Todd Katler
March 29, 2022 18:48 - 23 minutes - 25.3 MBOn today’s episode, we sat down with Todd Katler to discuss the topic of leasing centralization. Leasing centralization can be defined several different ways, so Todd gives us his definition that has been developed over several years. He also explains how important it is to engage customers at their level and to meet them where they are. Todd’s company, Anyone Home, comes alongside leasing agents and helps them develop their skills in returning calls and interacting with customers swiftly. T...
Modernization of Tech in Multifamily - Demetri Themelis
March 22, 2022 19:01 - 28 minutes - 29.2 MBToday we are joined by Demetri Themelis, Co-Founder and CEO of Knock CRM! He has spent his 8 years at Knock finding innovative and technological solutions in the multifamily industry to increase productivity, customer engagement, and much more! He discusses the various technology advancements that property managements have successfully used to communicate better with today’s customers and clients, allowing them to shift their focus to more important areas of business. He also talks about the...
Property Performance Through Talent and Resident Engagement – Kendall Pretzer
March 15, 2022 19:03 - 24 minutes - 23.3 MBIn today’s episode we are joined by Kendall Pretzer! Kendall discusses various knowledge and productivity keys to the process of training employees and encouraging talent. She explains how to implement training that reflects the best practices of the company and provides employees with direction and motivation. Take a listen and learn about this and so much more!
Part 1: Turnover, The New Pandemic – Tyler Marker
March 08, 2022 17:57 - 27 minutes - 27.5 MBTyler Marker joins us on this episode to discuss one of the most prevalent issues in today’s work environment – employee turnover. In the first of a two part episode, Tyler shares with us the how and why behind the sudden drop in available new hires and the ability to maintain employees. He explores specific statistics and factual reasoning behind these issues and how it has affected the multifamily industry. Be sure to take a listen and be on the lookout for Part 2 coming soon!
EV Charging Solutions in Multifamily Community – Chris Vargas
March 01, 2022 19:34 - 23 minutes - 22.9 MBToday we are joined by Chris Vargas, Senior Vice President of Sales and Marketing at Chargie! Chris came on the show to discuss one of today’s hottest topics – electric cars. With their growing popularity, Chris gives insights on how the multifamily industry can ensure they are prepared for the future of charging ports on properties. He highlights the various ways that multifamily communities can affordably implement this new technology and also stresses the importance of doing so sooner rat...
The New Revenue Recovery Process - James Neely
February 22, 2022 17:23 - 26 minutes - 25 MBToday we are joined by James Neely and his over 20 years of experience in the third party collection industry! He came on the show to discuss the new revenue recovery process as the eviction moratorium comes to an end. In addition to that, he gives tips and valuable insight into how to treat and view renters and landlords during this time. He also highlights options and goals that property managers can implement in their leasing processes moving forward. Take a listen and absorb the other in...
Pets & Assistance Animals in Multifamily – John Bradford
February 15, 2022 19:15 - 23 minutes - 23.1 MB“63% of all households have a pet!” John Bradford joins us today to talk about his company PetScreening and how it aids the multifamily industry in becoming more pet inclusive. John talked with us about the various ways apartment complexes can appeal to pet-owning renters, bringing in additional revenue for overall minimal risk. He also explained the ins and outs of his company’s pet screening process and how they ensure every renter’s pet claims are legitimate. Take a listen and be sure t...
Time Management in 2022 – Christi Wedel
February 08, 2022 18:08 - 23 minutes - 21.9 MB“We get distracted, externally or internally, 150 times a day, give or take!” Today we are joined by Christi Wedel to discuss how to maintain time management! Today we feel more distracted and disorganized than ever and Christi brings solutions and options to the table in order to combat those distractions. After reading Indistractable by Julie Li and Nir Eyal, Christi has been inspired to reshape her lifestyle to better manage her time. In doing so, she has found various ways to overcome ...
Fair Housing in a Digital World – David Staley and Reid Wicoff
February 01, 2022 19:54 - 24 minutes - 26 MBIn today’s episode, we are joined by Digible founders, David Staley and Reid Wicoff! They discuss their new platform which aids companies in monitoring their marketing strategies and campaigns, ensuring they encapsulate inclusivity, fairness, and diversity in all areas. David and Reid shared with us the different strategies they’ve implemented in raising awareness concerning the Fair Housing laws and what they expect in the future for this area of the multifamily industry. Be sure to check o...
Pioneering the New Way to Lease - Amanda Maclin
January 27, 2022 15:52 - 23 minutes - 22.9 MBIn celebration of our 80th episode, Amanda Maclin, our first ever guest on Apartments on the Go, joined us again for another discussion of insightful new trends in the multifamily industry. Amanda talked with us about the rising number of renters who want to live flexible, nomad lifestyles that will allow them the luxury of moving from one area of the country to another without disrupting their living situation. Amanda discussed how Landing has begun providing fully furnished apartments acro...
Women in Technology and Marketing – Stephanie Gonzalez, Cara Athmann, Whitney Kidd
January 04, 2022 21:53 - 24 minutes - 22.4 MBOn this episode we’re joined by three incredible women in the technology and marketing industry, Stephanie Gonzalez, Cara Athmann, and Whitney Kidd! Hosted by Courtney Smith, they discuss the triumphs and challenges within their careers and how they celebrated and overcame them. They also talk about the best strategies they implemented during the pandemic and how they faced the obstacles that it presented. Finally, they give their advice for the next generation of upcoming men and women look...
Finding Talent in the Multifamily Maintenance Field – Adrian C. Danila
December 28, 2021 15:20 - 26 minutes - 23.8 MB“When you have a professional that has this much knowledge, how would you not treat them as your equal?” Today’s episode features Adrian C. Danila, an expert in the multifamily industry since 2003. We sat down with Adrian to discuss the necessities of maintaining a quality service team that will not only benefit the residents, but also the company. Adrian talks about how to treat maintenance professionals equally, how to recognize and appreciate their importance to the property, and how to...
The Voice of Multifamily Matters Radio Show – Paul Marks
December 21, 2021 14:43 - 22 minutes - 20.3 MBIn today’s episode we sit down with Paul Marks, host of the Multifamily Matters Radio Show! We discussed new technologies and ideas in the multifamily world as well as where the industry seems to be headed. Paul also shared his favorite shows, most impactful moments, and the history behind the creation of the Multifamily Matters Radio Show. If you’re interested, any episodes Paul mentioned in today’s podcast can be listened to at multifamilyradio.com! Be sure to check it out! Want to Learn ...
The Great Resignation – Jessica Fern-Kirkland
December 07, 2021 20:59 - 23 minutes - 21.7 MB“Employers want to make their employees happy; we have to give them the chance though.” This episode features a second appearance of Jessica Fern-Kirkland on Apartments On the Go! She joined us to talk about the The Great Resignation that has followed the business industry since COVID-19 began. As someone who has switched jobs in the midst of the pandemic, Jessica has incredible insights on how to know when it’s time to grow and shift your focus, while doing so successfully. Five key conce...
Community Art as an Amenity and Differentiator – Manuela Seve
November 30, 2021 21:18 - 21 minutes - 19.3 MB“We want the DNA of the neighborhoods to be fully integrated into the properties themselves.” On this episode we are joined by Co-Founder and CEO of Alpha’a, Manuela Seve! Her company brings the concepts of decorating to life by designing individual units and entire complexes with unique art pieces produced by the surrounding community. Manuela helps redefine the amenities that come with leasing furniture from an apartment by adding art pieces as another option, while also integrating the ...
What Do Celebrities Have to do with Multifamily Marketing? – Courtney Patterson
November 23, 2021 15:19 - 20 minutes - 18.8 MB“When your goal is branding and awareness, it’s really important to know exactly where it’s going…” On this installment of Apartments on the Go, Courtney Patterson, Senior Director of Marketing at Northwood Ravin, joins us to talk about celebrity influences in the multifamily industry. Highlighting talking points discussed during AIM 2021, Courtney expands on the opportunities to utilize celebrities in marketing strategies. She emphasizes the importance of having a plan and purpose in mind...