Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout
-ANN:A Minute in the Mind of Jack Trout
English - October 21, 2006 21:31 - 22 minutes - 21 Bytes - ★★★ - 2 ratingsCareers Business guerrilla marketing marketing sales promotion business management public relations advertising word of mouth buzz Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Many forms of traditional marketing are not working as well as they did in the past. The 30-second spot is one tool that many believe is dying, if not already dead. So what is a marketer to do? Jack and Joseph Jaffe explore the possibilities.