Buzz Marketing: The Next Big Thing? Jack Trout and Emanuel Rosen

-ANN:A Minute in the Mind of Jack Trout

English - October 21, 2006 21:26 - 14 minutes - 17 Bytes - ★★★ - 2 ratings
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Previous Episode: Jack Trout, Steve Rubel Talk Buzz Marketing with , Rick Murray, Errol Smith

Next Episode: Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout

Skeptical about the rise of "buzz agents" and the Word of Mouth Marketing Association, Jack goes after the leading champions of "buzz" to see if word-of-mouth marketing is all it's cranked up to be. Rosen is author of "The Anatomy of Buzz."