A Look at The Long Tail With Chris Anderson
-ANN:A Minute in the Mind of Jack Trout
English - October 21, 2006 21:35 - 20 minutes - 8 Bytes - ★★★ - 2 ratingsCareers Business guerrilla marketing marketing sales promotion business management public relations advertising word of mouth buzz Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout
Chris Anderson's book, The Long Tail has generated quite a bit of interest, excitement and controversy in the business community. Jack invited Chris to come and discuss how traditional offline businesses would execute a Long Tail strategy.