Amplify Your Success

Episode 235: How to Make Nearly Passive Income Through Podcasting With Matt Wolfe

When you have your own podcast, one of the ways to monetize is to attract ideal clients. But that can sometimes take awhile to convert those leads into paying clients. Often the podcast host looks to sponsorship and paid guest spots to monetize their effort. But what if you could generate nearly passive income through your podcast? On Amplify Your Success Podcast episode 235, my guest Matt Wolfe, co-host of The Hustle and Flowchart Podcast with Joe Fier, takes us behind the scenes of their...

Episode 234: The Attention Economy - How to Stand Out and Own the Internet with Suzanne Evans

There is a lot of noise on the internet and if you want to get your message across and “win the business” you’ll need to stand out and own the internet. My Amplify Your Success Podcast guest, Suzanne Evans says: It’s not enough to put out videos each week. It’s not enough to speak on stage and make an offer. It's not enough to have a nice freebie. You’ve got to 10X your energy, command the attention of your audience and get disruptive. Listen in on episode 234 as Suzanne shares how...

Episode 233: 5 Ways to Borrow Influence Using Collaboration Currency

Imagine being the go-to person in your industry -- the authority that your peers turn to for that coveted speaking opportunity, an in-demand expert for HOT podcasts and virtual summits. How does an entrepreneur create that kind of clout and celebrity factor with their personal brand? Collaboration Currency. It's the art of borrowing influence from other highly visible leaders in your industry. Having the ability to ramp up the buzz factor when you want to drive attention to a new offer or ...

Episode 232: How to Claim Your Competitive Advantage in Business With Chris Ross

Do you ever wish you had a special angle to distinguish yourself from your competition? Establishing your competitive advantage in the market requires research, strategic planning and creating a magnetic message that sets y Claiming that competitive advantage is a game-changer for your business, but so is collaboration and connection. So how do you balance finding “your edge” along with deepening strategic relationships that lead to a goldmine of new opportunities and sales. On Amplify Y...

Episode 231: How to Use Social Media to Grow Your Business With Jennifer Sneeden

As a busy business owner, is squeezing in time to post on social media REALLY worth the effort? It might surprise you to learn that you don’t have to be on every social media platform to gain traction and you don’t even need a big following to attract clients. But you do have to be visible on the social media channels your ideal clients frequent. On Amplify Your Success Podcast episode 231, my guest Jennifer Sneeden joins me to share why social media is a valuable lead generation tool, eve...

Episode 230: How to Get More Clients and Partnerships with Podcasts Featuring John Corcoran and Jeremy Weisz

So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits.  We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam. When you approach your podcast with the rig...

Episode 229: How to Write a Transformational Book to Amplify Your Impact With Christine Kloser

Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor. Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts  have books stuck in their head. Other...

Episode 228: 3 Ways to Attract Dream Clients With a Niche

To niche, or not to niche. That’s always the question when it comes to identifying who your dream clients really are. There is a common misconception amongst entrepreneurs that too narrow a niche will make you lose sales. When you identify the right niche for you, you’ll actually make more sales. But you don’t just have to narrow who you work with. There are three ways you can niche your offerings to attract more dream clients. Listen in on Amplify Your Success Podcast episode 228 where ...

Episode 227: How to Clear Your Money Blocks to Make More Money without Working Harder With Polly Alexandre

If you tend to struggle with making money or you can’t imagine charging more for your services, or you make good money then it disappears, you might have a money block that is holding you back. The biggest problem with a hidden money block is that a business owner tends to work ten times harder to compensate for the patterns. Money blocks show up at each new level of success that an entrepreneur pursues, and can hide out in your blind spot, surfacing fears that keep you stuck. If you’ve go...

Episode 226: Leverage the Most Popular Online Platform to Make GOOD Money With Ann Sieg

If you lost all of your potential clients overnight, would you have a way to make money? Ann and her husband found themselves in this situation. Due to a change in the law, Ann Sieg’s auto glass company sales dropped from $90k per month to $2k per month. Ann doubled down on her side-hustle and decided to make Amazon retail her new focus. Thirteen years later Ann now teaches others how to build a retail empire on Amazon. Listen in on Amplify Your Success Podcast episode 226 as Ann reveals h...

Episode 225: How Psychology-based Email Marketing Transforms Your Business Results With Rob and Kennedy

You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list! Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read. Rob & Kennedy found that using psychology...

Episode 224: How to Trust Your Decision Making and Take Bigger Risks in Business

Successful Entrepreneurs routinely take risks that overwhelm most people. “No risk, no reward” mindset. Sometimes decision-making has so much risk attached it’s easy to get paralyzed. Wonder how fear can affect your ability to trust your gut? Listen in on Amplify Your Success Podcast episode 224 as I share how to hear your intuition as you learn how risk taking is not only good for you, but also for your business. Join in the conversation in the Amplify Your Authority Facebook Group!

Episode 223: Entrepreneurial Biohacks for Business Success With Angela Foster

Tune in to any social media platform and you will immediately be inundated with memes like, “Hustle Harder” and “You Can Sleep When You Are Dead.” This advice is counter to everything that Angela Foster stands for. Having left her legal career due to health problems from pervasive stress, Angela set out to discover how to heal and fuel her body for long-term success. Along the way, she became an expert in sleep quality, exercise and nutrition hacks that help entrepreneurs make better decis...

Episode 222: The Common Path to Uncommon Success With John Lee Dumas

“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein When John Lee Dumas started his daily podcast ten years ago, this was his one theme...be a man of value. Having served in the military for four years, John spent six years wandering and questioning, overcoming PTSD and trying to find his value. Ten years later John has a multi-seven figure business working 5 days a month. It’s an uncommon level of success that affords him a lifestyle and a pl...

Episode 221: The Secret to Creating Profitable and Impactful Events With Dannella Burnett

Live events are a powerful way to build your email list and attract clients ready to invest in your online business offerings. But for most of the world, the global pandemic immediately shut off the ability to host live events safely.   Virtual events are on the rise, but hosting 200 people on Zoom can lead to poor turnout, low-quality sales, and burnout for everyone. On Amplify Your Success Podcast episode 221, expert event producer Dannella Burnett joins me to reveal how she’s helpin...

Episode 220: How To Attract An Unending Flow of High End Clients

If you are attracting the wrong types of clients instead of high end clients, you might feel overwhelmed or disconnected. Instead of springing out of bed in the morning, eager to start your day, you might find yourself procrastinating, burned out, and drained before you’ve had your first cup of coffee! As you grow and evolve in your business, you’ll want to level up the kinds of clients you work with. High end clients are exciting, inspiring, and challenge you to bring your “A Game” too. ...

Episode 219: Using Personalized Video to Improve Sales Conversions With Matt Barnett

If you are scaling your business and are serving a lot of clients who you may never meet, how can you make sure you stay engaged with them as they move through your customer journey? It's a conundrum that keeps many service providers small. But Matt Barnett found a better way to celebrate customer milestones and engage prospects -- personalized video. . On Amplify Your Success Podcast episode 219, Matt Barnett, founder of Bonjoro, joins me to share how to use personalized video to connec...

Episode 218: The 5 Bucket Legal Success Framework for Entrepreneurs With Heather Campbell

As an entrepreneur, wouldn’t it be nice to know that your business is protected both online -- and offline -- from complicated, costly legal snafus? From chargeback requests, knowing what to do with refund requests and how we navigate live events safely, the online business world needs proper legal guidance. 2020 brought a surge of online businesses and virtual offerings, not to mention a new virus that has radically changed how we can do business in person. On Amplify Your Success Podca...

Episode 217: How to Land TedX Talks to Grow Your Brand With Corey Poirer

Public speaking is one of the leading strategies to share your message and attract ideal clients, but landing a TedX, Goalcast or BLu talk can skyrocket your authority. A branded talk typically only allows speakers with a unique topic and demonstrated experience -- which immediately elevates the influence of the person on stage. Most experts and speakers have “speak on a Ted stage” on their goals list. But getting booked as one of a select few each year can be daunting. On Amplify Your...

Episode 216: 5 Limiting Beliefs Experts Have that Keep Them Feeling Invisible

As an expert-preneur, the quality of our success often depends on how bold we are willing to be (despite limiting beliefs), what actions we take, and what we do to educate our audience on how we solve their most costly problems. Ultimately, making money from our superpowers often boils down to how consistently visible we are. But if the business owner is plagued with doubts, fears and conflict about being more visible and growing the reach of their work in the world, then self-sabotage and...

Episode 215: Create a 6-Figure Website to Generate Leads and Sales with Peter Sandeen

Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors? Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your...

Episode 214: Building Human Connections Through Technology with Brandi Bernoskie

If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe. But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community. On Amplify Your Success Podcast episode 214, Brandi joins me to sh...

Episode 213: The Anatomy of Hype Marketing with Michael F. Schein

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world. Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their go...

Episode 212: Six Building Blocks of an Influential Brand

When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly. Listen in on Amplify Your Succ...

Episode 211: Make More Money: The Business Owner’s 5-Step Plan for Bringing Home More Cash with Jeff Prager

Can your financial numbers dictate what direction you take your business if you want to make more money? You bet it can. Your numbers tell a story, and the story can reveal whether you are focusing on the right areas of your business. On Amplify Your Success Podcast episode 211, I pick the brain of this 3-time CFO and multi-millionaire business owner Jeff Prager on how to use his five step plan to bring more cash into your business. Jeff shares his own history of failure, massive success a...

Episode 210: How to Earn Money With Your Life’s Work...Without Selling Out with Destinee Berman

If you have a business where you sell, teach or deliver training based on your expertise, chances are you understand the value of building a business around your life’s work but you might not know how to earn money with it.. More passion. A true connection to your big why. And hopefully a never ending supply of inspiration! But what happens if you aren’t making money with your life’s work? On Amplify Your Success Podcast episode 210, I talk with Destinee Berman about what steps to ...

Episode 209: [On Air Coaching for Joyce Buford] How to Create a Magnetic Podcast Guest Pitch

If you’ve been thinking about getting your message out there on podcasts and virtual stages, but you are holding back because you just don’t feel confident about the podcast pitch process, then tune into this special edition, On Air Coaching for Joyce Buford, host of SecondWind With Joyce. Podcast guesting is proven to do three things: help you increase your own podcast downloads, attract ideal clients and elevate your authority. But if you don’t know how to deliver a magnetic interview, t...

Episode 208: Your Upper Limits and Your Next Level of Success

As you grow to new levels of success, don’t be surprised if you encounter new upper limits. An Upper Limit, a term coined by Gay Hendricks in his book, The Big Leap, kicks in when your unconscious mind feels its hit the top of what feels good to achieve. Think of it like the limiter on your car’s gas pedal, once you hit this limit, and because you don’t fully believe you can have more, you might just start sabotaging your next level of success. I’ve hit these upper limits many times, and y...

Episode 207: Be Unstoppable: Living a Life of No Excuses with Victoria Pelletier

A client emergency comes up, a project takes longer than expected, a time-sensitive opportunity comes up and next thing you know months have passed without any progress. Instead of feeling defeated or giving up, look at the excuses you are making. Chances are you’ve trained your brain to make really compelling excuses for why you can’t afford it, don’t have time or know how. So let’s discover a better way, banish those excuses that derail your progress and become unstoppable! On Amplif...

Episode 206: Amplify Your Sales Conversations using Facial Intelligence with Michelle Butt

Have you ever had sales conversations where something went awry...and you just couldn’t figure out what went wrong? Maybe you need a little facial intelligence training? Rapport and connection is critical and any good salesperson and all service professionals know that the chances of a client enrollment goes up when the potential client feels that “Know Like & Trust” factor. But sometimes, you think there is rapport but the prospect just isn’t feeling it! Even though they are saying the ...

Episode 205: 3 Steps to Bulletproofing Your Side-Hustle During Uncertain Times with Robert Wright

You’ve got this side hustle idea. Maybe it's a new venture for your current business or you are starting up a brand new business. Do you know when it's time to put the proper legal protections in place? Nine out of ten times, an entrepreneur has waited too long to protect their online business! On Amplify Your Success Podcast, Robert Wright, PLLC, joins me to share the advice he’s given thousands of business owners on when to seek out legal counsel and establish the proper business prote...

Episode 204: How to Beat Decision Fatigue to Make Better Decisions

The more complicated your business becomes, and the more you scale your growth, the more decisions you’ll have to make. Recently I heard Robert Brus, host of Go All In, talk about Decision Fatigue when he joined me on episode 202. A light bulb went off and I realized how often I have hit this emotional fatigue state when making lots of decisions during growth. Curious, I researched how to beat Decision Fatigue in order to make better decisions faster in my small business. Listen in to ...

Episode 203: Scale Your Business Without Sacrificing Client Results with Jane Sagalovich

Episode 202: How to Master Your Mind and Go All-in with Robert Brus

Going All-In means you are fully committed to success and you’ve learned to master your mind. This mindset is very different from many entrepreneurs use in their business. The key is what you do when things get challenging! Do you “double down” and find a way to make it work? Or do you give up and jump to the next idea, hoping THAT will be the winning business? Mindset is so important that I asked author and fellow podcaster, Robert Brus to join me on Amplify Your Success Podcast episode 2...

Episode 201: Laws for Independent Contractors That Will Keep You Out of Trouble with Nicole Cheri Oden

As a business owner, hiring independent contractors can be a great way to get more done. But these days, there are some tricky laws in the United States (and especially California) that define whether someone needs to be categorized as an employee or an independent contractor. Not to mention the confusion many service professionals are facing with some fuzzy boundaries around client expectations. I asked a legal expert to join me on Amplify Your Success Podcast episode 201 to talk through ...

Episode 200: Podcasting for Profits: 5 Lessons Learned After 200 Episodes

I’m celebrating 200 episodes of Amplify Your Success Podcast this week! With “podfade” at an all time high and entrepreneurs abandoning their podcasts because it “just wasn’t working,” I hope you’ll discover in these five lessons learned after eight years podcasting (and two popular podcasts later) how to create a powerful podcast that YOU and your community love. Listen in to hear the same advice I’d give my $22k Amplify Mastermind members and I share from stages all over the world that w...

Episode 199: Selling The Go-Giver Way with Bob Burg

Have you ever heard of the go-giver way? Businesses needs sales but selling isn’t always an entrepreneur’s favorite activity. Sales training can help, but there often mainstream systems miss out on the mindset component. Bob Burg, co-author of the Go-Giver series of sales training, has a unique set of values around selling that has become a go-to for business owners and sales people who value giving as much as receiving. Bob joins me on Amplify Your Success Podcast episode 199 for a mini s...

Episode 198: Growing a Thriving Membership Site With a 96% Retention Rate with Catherine Watkin

A membership site is a popular business model...but is this the right model for YOU? Membership programs can produce six and seven-figure revenue (while it leverages your time and knowledge.) But not all membership programs work well, and many online business owners launch their membership site only to get a dribble of clients. However, Catherine Watkin has been growing a thriving membership program with a 96% retention rate -- and has discovered there is a very simple reason hers works so...

Episode 197: How to Lead Your Team through a Business Challenge How to Lead Your Team through a Business Challenge with Tony Martignetti

As a leader, there will be times that a business challenge arises and everything you planned goes out the window. Global events (you know, like a pandemic or industry crash) can send your team into a motivational tailspin and productivity drops. Even a simple launch fails and frustration amongst team members can create a need to lead differently. This is the time you need to know how to lead your team through business challenges, according to Tony Martignetti. I talk with Tony on Amplify Y...

Episode 196: Mindset-Driven Marketing: How to Sell the Way Your Customers Want to Buy with Kristin Zhivago

When it comes to marketing are you taking into consideration your customer’s mindset when they are making the purchase so you know how to sell the way they want to buy? If not, you are missing one of the most important elements of marketing and sales. According to my guest on Amplify Your Success Podcast episode 197 Kristin Zhivago, if you understand the customer’s Mindset, and make an offer that appeals to their specific Mindset, all of your marketing efforts, in any channel, will work as...

Episode 195: 3 Ways to Protect Your Content Goldmine with Barbara Ingrassia

People who create content for their online business are sitting on a copyright goldmine…and they don’t even know it. It’s true—blog posts, photos, articles, podcasts, videos are all Intellectual Property. Even with the best practices, way too many entrepreneurs experience a rude wake-up call and are shocked to find their valuable property on someone else’s website because they didn’t protect their content. So many experts have become victims of content theft, and it is a nightmare to pursu...

Episode 194: Leveraging Podcasting to Grow a Real Estate Coaching Business with J. Massey

Did you start a podcast to help fill your real estate coaching program or to drive leads to your business? Hosting your own podcast is a valuable authority positioning platform, but getting that podcast to drive qualified leads to your own business can be tricky. My guest J. Massey, author of the Cash Flow Diary and host of the Cash Flow Diary Podcast, stumbled into being a podcaster completely by accident! But once he did, he noticed his podcast had a profitable impact on his coaching b...

Episode 193: How To Turn Your Competition into Your Best Lead

Your competition could become your #1 lead source -- and you don’t have to pay for expensive FB ads or do anything shady. I generated multiple six figures in my first few years in business by tapping into the prospect pools of my biggest competitors -- and it was always a win-win-win. But first, you’ll need to understand the key principle to unlock this powerful lead generation strategy. Listen in and I’ll share how on  Amplify Your Success Podcast episode 193 -- and you’ll uncover one o...

Episode 192: Find Your Lost Leads with Kimberly Weitkamp

We’ve all had lost leads in some way. Have you ever had that perfect conversation with a potential client only for them to “ghost you” and never return? You might wonder, “Should I follow up on these lost leads?” or “Am I being too stalkerish if I email them a few times?” Knowing what to do with those “lost leads” is always a bit of a quandary. Chances are though you’ve lost some leads that you could entice back into a sale! My guest on  Amplify Your Success Podcast episode 192 is an exper...

Episode 191: Management Mess to Leadership Success with Scott Miller

Entrepreneurship can be really messy. Once you set your sights on leaping into the 7 and 8 figure revenues as a business owner, that messiness often gets transferred to your style and prohibits your leadership success. A messy leader can quickly derail the growth you’ve worked so hard to create. If you want to scale your business, you’ll need to learn how to lead successfully. My guest on  Amplify Your Success Podcast episode 191 knows how quickly leadership can become a management mess. S...

Episode 190: Take Control of Your Money Instead of Your Money Controlling You with Karen Abrams

Got money issues? Are your bills greater than your bank account and you don’t know how to get ahead? Does your financial situation keep you from investing in your business so you can grow your reach? What if you could take control of your money so you stop feeling like money is controlling your choices? On Amplify Your Success Podcast episode 190 Karen Abrams joins me to share what’s really causing your money issues and how Theta healing can help you break free of money blocks, instantly...

Episode 189: A Simple Formula to Pick Your Best Opportunities to Act On

If you’ve ever said yes to an opportunity only to later discover it was a complete time-suck and didn’t deliver your desired results, then you know how important it is to pick good opportunities. Back in my Fortune 500 days, I learned a very valuable way to weed out the bright, shiny objects to uncover the most aligned opportunities. It all starts with an Opportunity Filter. Here’s just a few of the areas of your business you can use an Opportunity Filter: A potential speaking gig or vi...

Episode 188: How to Conquer Your Fear of Public Speaking and Step into the Spotlight with Confidence with Victoria Lioznyansky

Does the idea of sharing your message from stage light you up or cause you to want to hide out? Speaking on any stage – whether a 500 person in person audience or a virtual event with thousands – can cause some people to feel so much fear that they shrink away from the opportunity to spread their message and attract clients. On Amplify Your Success Podcast episode 188 Victoria Lioznyansky reveals how to tap into your confidence to share your authentic message while debunking some common ...

Episode 187: How to Get Past The Ick Factor to Close More Deals with Christine Schlonski

Have you ever talked yourself out of following up with a potential client? Do you get uncomfortable in sales conversations? Selling is a key part of business success but if you get stuck in The Ick Factor, you might be dropping the sales conversation prematurely, which will significantly impact your revenues. What if you could get past the Ick Factor and master the art of closing more deals with your perfect clients? Well my friend Christine Schlonski teaches heart-based entrepreneurs and ...

Episode 186: The 3 Part System that Consistently Generates High Quality Leads with Tom Poland

To have a successful business, you have to have a consistently flow of ideal leads entering your sales process. Even better is if you have a system that can predictably deliver those leads every week! There is a big difference in the quality of leads from inbound marketing versus outbound marketing (which can be expensive and unpredictable.) On Amplify Your Success Podcast episode 186, I’m joined by Tom Poland, multiple best-selling author of the Leadsology® trilogy, who joins me to shar...