All Systems Go! Marketing Automation and Systems Building with Chris L. Davis
330 episodes - English - Latest episode: 1 day ago - ★★★★★ - 62 ratingsLooking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with some of the most prominent tech startups affording him a comprehensive understanding of what automation looks like for all types of business models. That experience, coupled with his unique way of creating clarity out of complexity will make the listening experience enjoyable and topics easily consumable. You'll laugh, you'll learn, and when put to practice, your business will grow...automatically.
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Episodes
Are You Prepared?
April 25, 2024 12:00 - 25 minutes - 17.4 MBEp. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documenting processes, and the value of facilitation automation to streamline operations and enable faster onboarding of new team members. Tune in to learn how to future-proof y...
Dear Manual Marketer...
April 18, 2024 12:00 - 26 minutes - 18.2 MBEp. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more ef...
Your Done Doesn't Equal My Done
April 11, 2024 12:00 - 34 minutes - 23.9 MBEp. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized knowledge to recognize areas for improvement. It's an insightful look at the importance of getting objective feedback from real experts and why it is crucial to get uncomf...
How to Build NOT to Scale
April 04, 2024 12:00 - 38 minutes - 26.4 MBEp. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics...
Increased Sales Conversions by the Numbers feat. Scott Moran
March 28, 2024 12:00 - 55 minutes - 38.2 MBEp. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing...
3 Email Platforms That Get Segmentation Right and What's Missing From All of Them
March 21, 2024 12:00 - 26 minutes - 18 MBEp. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an em...
Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair
March 14, 2024 12:00 - 1 hour - 42 MBEp. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you b...
Back in Action: A New Focus for Personalizing Your Marketing
March 07, 2024 13:00 - 25 minutes - 17.4 MBEp. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on l...
Season 2 Finale & What to Expect
October 05, 2023 15:04 - 18 minutes - 12.5 MBEp. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most...
Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg
September 28, 2023 14:00 - 41 minutes - 28.7 MBEp. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software li...
How to Build a Fast, Secure, and SEO Optimized Website feat. Stephanie Hudson
September 21, 2023 14:00 - 56 minutes - 39 MBEp. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidanc...
Marketing Automation for Non-Profits feat. Kerry Kriger
September 14, 2023 14:00 - 47 minutes - 32.4 MBEp. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You'll learn ways to bring in recurring donations, powerful end-of-year appeals, how to build trust through your website and so much more. Chris and Kerry also cover little-...
Operations Focused Team Building feat. Veronica Yanhs
September 07, 2023 14:00 - 57 minutes - 39.6 MBEp. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring mistakes, and creating efficient systems and processes. Veronica provides tactical advice for both experienced and new business owners looking to optimize their operatio...
The Power of Funnel Stacking feat. Ryan McCrary
August 31, 2023 14:00 - 52 minutes - 36.1 MBEp. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples of how he has used it successfully for clients in various industries. They also cover best practices for tracking metrics and attribution to properly analyze funnel perfor...
Tech Talk: Membership, Community, and Forum Software feat. Samantha Pointer Foxx
August 24, 2023 14:00 - 55 minutes - 38.2 MBIn this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fusion, and more, analyzing the pros and cons of each. Chris and Samantha outline key considerations when selecting software based on your goals, target audience, and desire...
Leadership and Team Building Strategies for Scale feat. Ashley Lundquist
August 17, 2023 14:00 - 45 minutes - 31.6 MBEp. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualities you need when hiring, having direct conversations even when it's uncomfortable, and creating psychological safety. This conversation is a must-listen if you’re a founde...
Massive Business Growth Using No-Code Software feat. Gareth Pronovost
August 10, 2023 14:00 - 53 minutes - 37.1 MBEp. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms, and build interfaces to access your information. Gareth shares his journey leveraging no-code after getting laid off, how it enabled him to grow his agency to over $100...
Project Management Principles for Entrepreneurs feat. Mike Clayton
August 03, 2023 14:00 - 48 minutes - 33.4 MBEp. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into your business, even if you’re not hiring yet. If you feel your business lacks control and strategy, this conversation will give you insights into the project management ca...
Upleveling Your Automation Skills To Go Up Market feat. Kronda Adair
July 27, 2023 14:00 - 52 minutes - 35.9 MBEp. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out how she made the mental shift to take her career as an ASP™ to the next level and go upmarket. But don’t worry founders, this episode is also full of valuable wisdom and...
ActiveCampaign Updates for Q3 2023 feat. Kay Peacey
July 20, 2023 14:00 - 43 minutes - 30.2 MBEp. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email marketing automation using the newest list feature to keeping a human touch in your automated marketing, Kay shares valuable insights and insider information that will blow...
How to Delegate Automation Tasks feat. Carl Taylor
July 13, 2023 14:00 - 51 minutes - 35.3 MBEp. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entrepreneurs make when delegating automation tasks and practical steps you can take to start delegating automations in your business today. He also breaks down how Automation...
How to Grow Your Podcast Through Promotions and Sponsorships feat. Joe Casabona
July 06, 2023 14:00 - 55 minutes - 38.5 MBEp. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to even beginner podcasters can get sponsors in a saturated market. They also reveal the #1 thing that will help you establish authority and attract loyal listeners. Plus, you...
Controlling Your Calendar with SavvyCal feat. Derrick Reimer
June 29, 2023 14:00 - 50 minutes - 34.9 MBEp. 165 - In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie SaaS founder. They dive into Derrick’s latest project, SavvyCal, and uncover the secrets to building successful software and saving time in your business. Throughout the conversation, Derrick shares about his Founder’s journey and why he created SavvyCal, as well as his previous experiences and process for product development with building renowned platforms like Drip and Codetr...
Automating Your Value with Video Campaigns feat. Oscar Garcia
June 22, 2023 14:00 - 53 minutes - 37 MBEp. 164 - In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize your video content to attract qualified leads and why a 5 minute video may be the sweet spot for engagement. Oscar shares his expertise on building an invisible list and the exciting possibilities of advertising. Whether you're a seasoned marketer or just starting out, this episode will equip you with actionable steps and strategies to take your business to new heights. Tune in now and unloc...
ActiveCampaign Insights: New Pricing Structure, Latest Trends and Strategies feat. Kay Peacey
June 15, 2023 14:00 - 55 minutes - 38.1 MBEp. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing and overage policy. They also cover common mistakes businesses make when implementing automated marketing systems and share best practices for creating effective email m...
Tech Talk: CRM software, Airtable Automations, AI, and more feat. Samantha Pointer Foxx
June 08, 2023 14:00 - 45 minutes - 31.2 MBEp. 162 - In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™ Samantha Pointer Foxx to discuss the ever-changing landscape of technology and how to leverage it to put your business on autopilot. They combine their expertise to deliver valuable insights on new software, features and tools you need to know about. They also share secrets on how they are personally using AI and practical tips on implementing automated marketing and sales syste...
Making More Sales with Your CRM Software feat. Kronda Adair
June 01, 2023 14:00 - 41 minutes - 28.8 MBEp. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need anymore. Chris and Kronda dive into all the details of what exactly that means for business owners in 2023 and beyond. Plus, they also cover best practices of maintainin...
How To Build A Successful Business and Family feat. Latrice Claiborne
May 25, 2023 14:00 - 48 minutes - 33.1 MBEp. 160 - Need some inspiration and help finding the right balance between business and personal life? In this episode, Chris sits down with Latrice Claiborne as they discuss the personal side of professional automation and how to put systems in place that will allow you to be present as a parent, spouse, entrepreneur and more. They cover Latrice’s journey of setting up her own business, including the struggles of determining the right team size and the importance of building relationships w...
Expanding Your Brand with Live Video feat. Tanya Smith
May 18, 2023 14:00 - 54 minutes - 37.2 MBEp. 159 - Ready to maximize your content's potential and conversion rate? In this episode, Chris talks to video strategist and business coach, Tanya Smith, about how to transform your online presence into paying clients. They explore the "live stream to leads" method and the power of being a micro-influencer with a small but engaged audience. They also dive into the importance of consistency, intention, and creativity in content creation. You’ll learn from Tanya's experience of facing trolls...
Sustaining a Marketing Career and a Company’s Marketing feat. Ryan Truax
May 11, 2023 14:00 - 46 minutes - 32.1 MBEp. 158 - Get ready to dive into the world of career development and leadership with insights from this week’s special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the company by way of a strong network and impressive relationships with friends. Chris and Ryan explore the challenges and opportunities involved in advancing your marketing ...
Build a Stronger Team Using Your Kolbe Score feat. Eryn Morgan
May 04, 2023 14:00 - 38 minutes - 26.1 MBEp. 157 - In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe assessment for understanding a person's strengths and predicting their behavior in certain roles. Eryn breaks down Chris' Kolbe score and explains the significance of each of the assessment's 4 modes. By the end of this episode you'll see how the Kolbe assessment can lead to better team dynamics and overall effectiveness. Don't miss out on this game-changing episode for yourself and your team!
Run a Highly Effective Group Coaching Program Using Airtable feat. Ashley Pendergraft
April 27, 2023 14:00 - 47 minutes - 32.4 MBEp. 156 - Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder of Do The Damn Thing and an Airtable and Zapier consultant, who helps feminist and neurodivergent online business owners. Ashley explains how she shifted everything to Airtable, the perfect software for online group programs, membership, and mastermind management that delivers a low lift high-touch customer experience. Discover the power of Airtable through their conversation abou...
Can WordPress Be Used as CRM Software? feat. Spencer Forman
April 20, 2023 14:00 - 51 minutes - 35.5 MBEp. 155 - Do you find yourself wondering how to build a marketing ecosystem that you actually own? Considering the recent price hike of one of the most widely used CRM softwares, you may be asking yourself that more now than ever. Well you're in luck because in this episode, Chris is joined by Spencer Forman to talk about WordPress, beyond websites, where they discuss exactly that. They cover if it's possible, what to be mindful of in the process, and if there is actually a true solution for...
The Power (and process) of Productizing Your Services feat. Greg Hickman
April 13, 2023 14:00 - 50 minutes - 34.6 MBEp. 154 - Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers such as digital agencies and consultants looking to grow and scale by packaging their expertise. By the end of this episode, you'll learn what it means to productize your services an...
What Are Orgasmic Operations and How to Achieve Them feat. Veronica Yanhs
April 06, 2023 14:00 - 44 minutes - 30.3 MBEp. 153 - In this episode, Chris is joined by Veronica Yanhs to discuss how to achieve orgasmic operations in your business. Veronica is the CEO of Business Laid Bare, where they help growth-stage startups and organizations with their everyday work experience, increasing profits, and creating lasting change. Tune in to learn the shear importance of your operations, how to optimize your business, and a few of the most common areas business owners often erroneously focus on when attempting to ...
2023 Marketing Automation Trends to Expect
December 29, 2022 15:00 - 25 minutes - 17.7 MBEp. 152 – Chris addresses what to look forward to in 2023 in the marketing automation industry. He discusses trends that he predicts will gain massive momentum, new ways to monetize and scale your business, and even what to be prepared for with email marketing. He also shares insight on what’s to come with the All Systems Go! Podcast, both public and premium versions, in the new year. Tune in to hear Chris’ expert advice and predictions on what to expect in the next 365 days!
This Podcast Has Gone Premium! How to Subscribe
September 29, 2022 11:00 - 21 minutes - 14.5 MBEp. 151 - It's official! The All Systems Go! podcast is going premium. In this episode, Chris shares insight and instruction on why he made this decision and what to expect from the podcast going forward. He goes over the type of private content that will be released, how to subscribe, how to listen to the new podcast and so much more! Tune in for a taste of what this more personalized experience has to offer you and your business.
The Future of Marketing Automation (and this podcast)
September 22, 2022 11:00 - 21 minutes - 14.9 MBEp. 150 - What does the future for marketing automation look like? This week, Chris is divulging exactly that as he shares the #1 thing he predicts will change in the world of automation, in the near future. He covers how this shift in automation is actually already presenting itself, why you don't want to miss out on it and how you can capitalize on it. Chris also makes an important announcement about the future of the All Systems Go! podcast that you definitely don't want to miss.
Building Sustainable Systems feat. Khadirah Muhammad
September 15, 2022 11:00 - 48 minutes - 33.4 MBEp. 149 - In this episode, Chris is joined by Khadirah Muhammad, who is a Systems Implementation Engineer. Her notable projects include taking a client’s 2 -person operation from $15,000 to $80,000 in revenue in 60 days. Chris and Khadirah discuss and share the systems considerations that you must be aware of, if you're going to achieve this level of success. Get ready to take notes because this episode may just give you the systems blueprint you are looking for.
Growth Through Strategic Planning feat. Kenyetta Hall
September 08, 2022 11:00 - 46 minutes - 32.2 MBEp. 148 - Chris is joined by a special guest, Kenyetta Hall, to talk about the importance of having a strategic approach to your business's growth and success. Kenyetta is the founder of The Katalyst HQ, a coaching and consulting company focused on helping entrepreneurs and leaders take their business to the next level of growth through strategic planning. Not only that, but Kenyetta is also an alumni of the Automation Service Provider™ program. If you feel like you've tried everything when ...
Automating the B2B Pipeline
September 01, 2022 13:18 - 21 minutes - 14.6 MBEp. 147 - In this episode, Chris covers a crucial but often overlooked process, which is incorporating automation into your B2B pipeline effectively. This process is trickier and not as common as adding automation to a B2C pipeline, but equally as important. Tune in to learn how to leverage technology to build the correct system to meet your marketing needs and the most important pieces to take into consideration when building a pipeline automation.
Killing the Imposter
August 25, 2022 11:00 - 31 minutes - 22 MBEp. 146 - Have you ever heard of imposter syndrome? In this episode, Chris shares his take on the subject including his own personal experience with imposter syndrome and how he was able to overcome it. He also talks about the implications it has on anybody providing the service of automation. If you've been struggling with imposter syndrome, you don't want to miss this pep talk on how to kill the imposter and simultaneously kill one of the primary threats to your success.
Automating Marketing, Sales, and Operations feat. Marquis Murray
August 18, 2022 11:00 - 42 minutes - 29.2 MBEp. 145 - Chris is joined by an exciting guest, Marquis Murray, to discuss automating your sales and marketing processes at scale. They also have an honest conversation about how doing so is an ever growing event of process improvement. Marquis is the CEO & Founder of Ditto, where he and his team are on a mission to eliminate burnout for good so that teams can focus on the work without the issue of not knowing where or how the work is happening. This episode is sure to open your eyes to the ...
An Honest Talk About Buying Software
August 11, 2022 11:00 - 33 minutes - 23.2 MBEp. 144 - Buying technology and software can be very tricky. This week, Chris opens up an honest conversation about buying software and even puts his personal experiences and thought processes on display for critique. He explains the 3 different areas of complexity when it comes to software and also shares a few eye opening perspective shifts that will change the way you look at investing in technology for the growth of your business. By the end of this discussion, we should all have a bette...
ASG 143 – Acquiring and Hiring True Expertise
August 04, 2022 11:00 - 29 minutes - 26.6 MBThis week Chris is talking about acquiring and hiring expertise, from two different angles. You’ll get insight from the perspective of the technical professional on what the journey looks like to acquire the expertise that will allow you to demand the big bucks and deliver for your clients in a big way. Chris also covers…
Acquiring and Hiring True Expertise
August 04, 2022 11:00 - 29 minutes - 20 MBEp. 143 - This week Chris is talking about acquiring and hiring expertise, from two different angles. You'll get insight from the perspective of the technical professional on what the journey looks like to acquire the expertise that will allow you to demand the big bucks and deliver for your clients in a big way. Chris also covers what to be mindful of and look out for, as the business owner who is looking to hire an expert, so that you can operate in perfect parity. By the end of this episo...
ASG 142 – One Size Does NOT Fit All
July 28, 2022 11:00 - 27 minutes - 25.2 MBThis week, Chris covers how one size does not fit all when it comes to marketing automation and how to navigate this with different businesses. He takes you on an objective exploration where he proposes two equally great options, for you as the service provider, to best support your clients. This is an episode to…
One Size Does NOT Fit All
July 28, 2022 11:00 - 27 minutes - 18.9 MBEp. 142 - This week, Chris covers how one size does not fit all when it comes to marketing automation and how to navigate this with different businesses. He takes you on an objective exploration where he proposes two equally great options, for you as the service provider, to best support your clients. This is an episode to listen closely to because taking these golden nuggets of wisdom and applying them more consciously is sure to improve the results for both your business and your clients.
ASG 141 – The Value of a Good Strategy
July 21, 2022 11:00 - 33 minutes - 32.6 MBWhat should you be willing to invest in strategy? This week, Chris is discussing the value and the cost of a good marketing strategy. This topic is imperative to the continual growth of your business because you must have a strong strategy in place before you can focus on automation. If you’ve been wondering what…
The Value of a Good Strategy
July 21, 2022 11:00 - 33 minutes - 23.3 MBEp. 141 - What should you be willing to invest in strategy? This week, Chris is discussing the value and the cost of a good marketing strategy. This topic is imperative to the continual growth of your business because you must have a strong strategy in place before you can focus on automation. If you've been wondering what to expect when investing in someone to help you define a functioning strategy, make sure to tune in to this episode.