All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
121 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 91 ratingsThe ALL SELLING ASIDE podcast is devoted to hard-working coaches, consultants and service professionals who HATE to sell. Alex Mandossian believes if you truly want to ETHICALLY INFLUENCE others in your personal and professional life, then selling through STORYTELLING is the key. As you listen to each content-rich episode, you'll discover practical strategies of how to attract and convert more PREMIUM clients and win the inner game of sales conversion. If you don't yet make a six-figure income ... if you don't have any PREMIUM clients ... if you're uncomfortable with your SALES process, then the ALL SELLING ASIDE podcast is ideal for you because "SEEDING" through STORYTELLING is the new SELLING! Make sure you check out the notes to each episode at AllSellingAside.com ... You'll also find pre-written "SWIPES" that make it easy to refer "ASA" to your friends, colleagues and family members.
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Episodes
Why Selling Is Marketing Oxygen
August 06, 2018 07:00 - 24 minutes - 14.7 MBSomewhere in Asia, a hermit was meditating by a river when a young man interrupted him to ask to become his committed disciple. “Why?” the hermit asked. The young man answered, “Because I want to find enlightenment.” The master grabbed the young man by the scruff of the neck and plunged his head underwater. After a long moment of the young man kicking and struggling, the master released him and asked gently, “Young man, what did you want most of all when you were underwater?” “Air!” the youn...
What Makes Leaders Weep?
July 30, 2018 07:00 - 29 minutes - 17.1 MBHerman Miller was founded by D. J. De Pree in 1923 and is one of the most profitable in the Fortune 500. While it’s #456 in revenue, it’s #7 in profit. Isn’t that incredible? This is because revenue never equals profit. Revenue is top-line, and profit is bottom-line. Are you wondering how to get more profit, and why Herman Miller has been so profitable relative to its revenue? The answer is leadership, specifically servant leadership. At Herman Miller, the concept is that leaders don’t in...
Four Ways To Play The Game
July 23, 2018 07:00 - 23 minutes - 14.1 MBIn 2010, in Los Angeles, my good friend Dave Buck (the CEO of CoachVille) taught a session to my students at the Ultimate Internet Bootcamp. While on stage, he talked about how life is a game, and in all coaching, the best way to coach someone is to identify what game they’re playing and how they’re playing it. The most noble, easy, and consistent way to develop permanent change in your life is by changing the game you’re playing, and the way you’re playing it. With all that said, here’s my...
How to Sell Less & Net More
July 16, 2018 07:00 - 29 minutes - 17.1 MBIn 2016, my friend Ryan asked me if I would support him for his first product launch, The Ask Method Training. It ended up being pretty successful, and generating over $3 million in revenue in just two weeks. The problem, though, was his profits. After the fees, advertising, joint venture payouts, refund requests, and affiliate contest payouts, the typical profit margin is about 20%. Ouch! I prefer to be in the 50% to 60% range. In my own launch, I used the PLUS Method, which stands for Pos...
Why Socrates Avoided Rejection
July 09, 2018 07:00 - 26 minutes - 15.7 MBIn 2002, I tapped into a 2400-year-old technology that the most revered universities across the globe embrace: the Socratic Method. This method involves asking questions. When you’re thinking about applying this to your sales presentation, keep this in mind: the question mark looks like a hook. It draws people in. The exclamation point, on the other hand, is like a spear that can shoo people away. Back to 2002: my children were very young, and so I didn’t want to travel as frequently as m...
Four Learning Styles to Greatness
July 02, 2018 07:00 - 33 minutes - 19.4 MBIn 2006, I sat in a converted office in my home in California. My wife and children were asleep, and I wondered what the topic should be for the next course I wrote. In 2001, I had developed the course Marketing With Postcards, which earned me nearly $1 million. At that point, I wasn’t great at creating traffic, but I was very good at converting traffic. The success of this course led to my next course, Traffic Conversion Secrets, which I sold for $1,800. That course, in turn, led to TeleSem...
Public Speaker’s Magic Formula
June 25, 2018 07:00 - 19 minutes - 11.8 MBDale Carnegie was the author of the book How to Win Friends & Influence People, one of the best-selling self-help books of all time. Perhaps surprisingly, Carnegie was born into poverty in Missouri. As a boy, Carnegie won friends through his knack with words. At various assemblies he attended in high school, he became inspired by speakers, and joined the school’s debate team. During his horse rides to college, he practiced his speeches and style. After graduating, Carnegie’s various jobs ...
The ‘ALL IN’ Principle
June 18, 2018 22:19 - 23 minutes - 13.7 MBIn the summer of 1992, I learned an important fact that has stuck with me ever since: leadership is a choice. On the day I learned this, I was climbing a wall in an obstacle course as part of a team-building exercise. I was dripping with sweat, my shoulders were aching, and my legs were throbbing. I felt battered, but ready to take on the challenge. (This feeling probably sounds familiar to you, even if the battering is a mental or emotional rather than physical one!) The pain didn’t matte...
Transform Ice Blocks Into Steam
June 11, 2018 07:00 - 28 minutes - 16.6 MBI want to introduce you to someone I like to call Coach Carla. Most of my list is made up of Coach Carlas. These women are consultants or service professionals, typically in their 40s, and typically making under $100k. Coach Carla hates to sell. She’s not very good at technology. She has fears, frustrations, and foibles, but she’s a really good coach. She lives a simple lifestyle, but spends rich for continuing education and has a habit of hiring mentors. She’s proud of the quality of her wo...
The 3 WHYs of “Ethical Influence”
June 04, 2018 07:00 - 19 minutes - 11.3 MBIn 2016, in Sao Paulo, Brazil, in front of 850 crazy, outrageously influential and enthusiastic Brazilians. I was there for the first time for what’s called Guerrilla Business Intensive. It’s a three-day intensive that starts at 8 AM and goes until 10 or 10:30 PM each day. On day two, I was making a mention that Brazil is the 8th largest sovereign nation in terms of GDP, but 1st in natural resources. In other words, Brazil is a testament to unmet potential. The key to any nation’s success is...
Experience Is Not Best Teacher
May 28, 2018 07:00 - 24 minutes - 14.7 MBMany years ago, in northern Asia, an arrogant samurai warrior challenged his Zen master to explain the difference between evil and goodness. The master’s response had a sense of mockery, even disgust, as he said, “I will not waste my time with such scum as you.” The arrogant samurai reacted by pulling out his sword and screaming in a rage, “Little man, I will cut you into pieces for your insults!” The Zen master responded, “That, my dear friend, is what evil is like.” When he heard this re...
Power of Ruthless Compassion
May 21, 2018 07:00 - 23 minutes - 14.1 MBOnce, I was speaking on stage in front of hundreds of other thought leaders and entrepreneurs. I wrote down the word “compassion” and asked what it said. When we unpacked it, they learned that the word “compassion” has three other words inside of it. Compass, the first word, is about knowing which direction to go. Passion, the second word, is about the heart (whereas compass is about the head). Ion, the third and final word, is the smallest substance that we can study. It represents the smal...
5 Famous Influencer Dropouts
May 14, 2018 07:00 - 25 minutes - 15 MBSir Richard Branson, who you may know for his Virgin companies, is dyslexic. While he may not be known as one of the great speakers of all time, he’ll absolutely be remembered as one of the greatest entrepreneurs of all time. He’s a perfect example of how someone who’s willing to try more things (despite potential public embarrassment) is more likely to be successful. Barbara Corcoran, who you’ve seen if you’ve watched the show Shark Tank, is one of 11 children, and has been fired from man...
Sam’s Dirty Little Secret to Billions
May 07, 2018 07:00 - 22 minutes - 13.1 MBYou may be surprised to know that one of the world’s wealthiest men rarely showed up on the lists, because he had children and his fortune was divided among them. The man in question is Sam Walton, the founder and owner of Walmart and Sam’s Club. The story of how this man from a modest background created such a profitable company is fascinating and provides incredible insights. Sam would fly a small plane over the parking lots of other five-and-dime stores, looking for parking lots full of...
Power of the Rockefeller Effect
April 30, 2018 07:00 - 25 minutes - 14.8 MBAround the time of the Depression, a young entrepreneur was the number one printer in New York City. However, his attitude was bad, and he started to lose clients, team members, and even his family. Before long, he couldn’t sustain being in business, and found himself unable to pay his bills. Things got so bad that he even considered suicide. While sitting on a bench in Central Park, he encountered a distinguished elderly gentleman. The young entrepreneur told the story of what was wrong i...
Why Indecision Assassinates Innovation
April 23, 2018 07:00 - 25 minutes - 15.3 MBRemember Aesop’s fables? These stories were full of political points and lessons for listeners to learn. As you know if you’ve been listening to this podcast, storytelling is central to selling through ethical influence. So, let’s explore one of Aesop’s stories! Once upon a time, there was a donkey who was starving. To his left, he saw an apple on the ground. To the right, he saw a pear. He looked back and forth between the two. Should he eat the apple? The pear? The apple? The pear? Befor...
Galileo’s Famous 3.4-Sec. Sales Pitch
April 16, 2018 07:00 - 22 minutes - 13.2 MBLet me share a quick story from several hundred years ago: people used to believe that a heavier object would fall faster than a lighter one. One day, Galileo dropped two cannonballs and found that they landed at the same time. This was significant because one of the cannonballs weighed twice as much as the other. If it’s hard to believe, try this yourself! Take two things that weigh different amounts (like an almond and a bottle of water) and drop them from the same height. They’ll land at ...
Three Reasons Why People Won’t Buy
April 09, 2018 07:00 - 24 minutes - 14.4 MBIn 2016, a former partner and I had launched a product that we had worked on for about a year. We grew a list of 85,000 people, and during our two-week launch based on Jeff Walker’s Product Launch Formula, we expected to generate $2 million to $3 million. Instead, we generated less than $400,000 in gross sales—and we were over $400,000 in debt! To break even, we would have needed to make almost double that amount. I was embarrassed, demoralized, and humiliated, and nobody seemed to care. S...
Three Reasons Why People Buy
April 01, 2018 21:45 - 23 minutes - 13.6 MBI’m friends with David Perdew, who runs Novice to Advanced Marketing System (NAMS). In 2015, David hired me to coach him to do two new things: to get pre-registrants for the following year, and to sell a high-end offer. When it came time for him to make the offer, people asked, “What’s in the offer?” My response was, “What difference does it make?” If you know, like, and trust David, then what’s in the offer shouldn’t matter, because you already know it will be something good. If you have ...
Why Seeding is the New Selling
April 01, 2018 19:42 - 22 minutes - 13.6 MBConsider this story: in the 13th century, there was a Turkish trader who would go to the border with the Orient. When the border guards asked what he was smuggling, he’d shrug and point at his donkey. The border patrol burned the hay in the donkey’s cart and search the donkey closely to figure out what he was smuggling. When they found nothing, they let him pass. Later, he returned empty-handed, without a donkey. The next day, the same thing happened. Over the course of 30 years, he became a...
Confessions of a Serial Entrepreneur
March 28, 2018 20:33 - 22 minutes - 13.6 MBThe reason this podcast is called All Selling Aside is that it’s not about selling. Instead, it’s about building rapport and relationships. If you hate to sell, keep listening, because I’ll teach you painless methods to attract and convert more premium clients and win the game of sales conversion. Whether you’re a coach, consultant, or other service professional who wants more premium clients but doesn’t enjoy the selling process, this is the podcast for you. In this first episode, you’ll ...