Episode 285: JSJ 283: A/B Testing with Nick Disabato

JavaScript Jabber

English - October 17, 2017 10:00 - 42 minutes - 39.3 MB - ★★★★★ - 241 ratings
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Previous Episode: Episode 284: JSJ 282: Trails.js with Scott Wyatt

Next Episode: Episode 286: JSJ BONUS: Cloud Services and Manifold with Matthew Creager and Peter Cho

Panel:

Amy Knight

Charles Max Wood

Special Guests:

Nick Disabato

In this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business.

This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels.

In particular, we dive pretty deep on:

Testing of changes of Copy, Websites, etc.
What does it mean of changes, Tools, Framework, Plugins, etc
Does it matter what tools you use? Framework that works within your stack
How do make we company money
Researching for the next test
Testing for conversion rate to decide which design to go implement - Variant
Responsibility for the designs
Feature and getting pay for the service
Learn more about the resources and Copy Hackers
Large organization or developers, or a QA department
Optimization teams
Usability tests and coming up with A/B tests
Expertise
Why should be care?
And much more!

Links:

@nickd

Picks:

Amiee

Nodevember

Charles