The Fix
100 episodes - English - Latest episode: 11 months ago -The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com
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Episodes
EP.25 - RORY SUTHERLAND (LIVE)
January 08, 2020 06:00 - 1 hour - 47.6 MBGlenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer. NOTES ON THE PODCAST Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Sp...
AGC ARCHIVE - EP.25 - RORY SUTHERLAND (LIVE)
January 08, 2020 06:00 - 1 hour - 47.6 MBGlenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer. NOTES ON THE PODCAST Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Sp...
EP.24 - JANE EVANS
December 23, 2019 06:00 - 40 minutes - 30.7 MBGlenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting. NOTES ON THE PODCAST Jane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane o...
AGC ARCHIVE - EP.24 - JANE EVANS
December 23, 2019 06:00 - 40 minutes - 30.7 MBGlenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting. NOTES ON THE PODCAST Jane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane o...
AGC ARCHIVE - EP.23 - TREVOR ROBINSON OBE
December 11, 2019 06:00 - 48 minutes - 34.1 MBGlenn Fisher talks to Trevor Robinson OBE, founder and creative director of Quiet Storm, about why it's important to push the barriers of creativity, the people who influenced him and the refreshing honesty of Kanye West. NOTES ON THE PODCAST Trevor Robinson OBE is the founder and creative director of Quiet Storm. He is responsible for some of the most memorable adverts in the past few decades and continues to produce award-winning work that leads the industry. In 2009 he was awarded an OBE...
EP.23 - TREVOR ROBINSON OBE
December 11, 2019 06:00 - 48 minutes - 34.1 MBGlenn Fisher talks to Trevor Robinson OBE, founder and creative director of Quiet Storm, about why it's important to push the barriers of creativity, the people who influenced him and the refreshing honesty of Kanye West. NOTES ON THE PODCAST Trevor Robinson OBE is the founder and creative director of Quiet Storm. He is responsible for some of the most memorable adverts in the past few decades and continues to produce award-winning work that leads the industry. In 2009 he was awarded an OBE...
EP.22 - JOANNA ABEYIE MBE
November 27, 2019 06:00 - 52 minutes - 39.6 MBGlenn Fisher talks to London-based entrepreneur Joanna Abeyie about the importance of equality in the creative industry, why diversity is a misleading word and how to be more confident in yourself. NOTES ON THE PODCAST Joanna Abeyie is an award-winning entrepreneur, campaigner, and journalist. She speaks about diversity all around the world and is currently helping businesses in the creative industry to help make their recruitment more diverse. In 2019, she also helped create the APPG for C...
AGC ARCHIVE - EP.22 - JOANNA ABEYIE MBE
November 27, 2019 06:00 - 52 minutes - 39.6 MBGlenn Fisher talks to London-based entrepreneur Joanna Abeyie about the importance of equality in the creative industry, why diversity is a misleading word and how to be more confident in yourself. NOTES ON THE PODCAST Joanna Abeyie is an award-winning entrepreneur, campaigner, and journalist. She speaks about diversity all around the world and is currently helping businesses in the creative industry to help make their recruitment more diverse. In 2019, she also helped create the APPG for C...
AGC ARCHIVE - EP.21 - KATE TOON
November 13, 2019 06:00 - 46 minutes - 33.5 MBGlenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks & Spencer website and what gets her excited about writing. NOTES ON THE PODCAST Kate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi & Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more abo...
EP.21 - KATE TOON
November 13, 2019 06:00 - 46 minutes - 33.5 MBGlenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks & Spencer website and what gets her excited about writing. NOTES ON THE PODCAST Kate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi & Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more abo...
AGC ARCHIVE - EP.20 - CINDY GALLOP
September 25, 2019 05:00 - 42 minutes - 30.4 MBGlenn Fisher talks to advertising legend Cindy Gallop about why you shouldn't worry what other people think about you, the diversity problem facing the creative industry and the importance of a good night's sleep. NOTES ON THE PODCAST Cindy Gallop is a founder, consultant and activist. For over a decade she worked at BBH and set up their US office. She has since founded MakeLoveNotPorn and IfWeRanTheWorld. She now lives in The Sky Apartment in New York. Find out more about her by visiting h...
EP.20 - CINDY GALLOP
September 25, 2019 05:00 - 42 minutes - 30.4 MBGlenn Fisher talks to advertising legend Cindy Gallop about why you shouldn't worry what other people think about you, the diversity problem facing the creative industry and the importance of a good night's sleep. NOTES ON THE PODCAST Cindy Gallop is a founder, consultant and activist. For over a decade she worked at BBH and set up their US office. She has since founded MakeLoveNotPorn and IfWeRanTheWorld. She now lives in The Sky Apartment in New York. Find out more about her by visiting h...
AGC ARCHIVE - EP.19 - PETER J STEPHEN
September 11, 2019 05:00 - 47 minutes - 34.7 MBGlenn Fisher talks to copywriter and speaker Peter J Stephen about why authenticity is so important in advertising, the creative process and why traditional sales techniques can be a big help in modern copywriting. NOTES ON THE PODCAST Peter J Stephen is a copywriter and speaker. He has written for agencies such as Ogilvy and Saatchi & Saatchi as well as numerous big name brands, like Vodafone, Nokia, MasterCard, Cisco and Adobe. You can find out more about Peter by visiting his website her...
EP.19 - PETER J STEPHEN
September 11, 2019 05:00 - 47 minutes - 34.7 MBGlenn Fisher talks to copywriter and speaker Peter J Stephen about why authenticity is so important in advertising, the creative process and why traditional sales techniques can be a big help in modern copywriting. NOTES ON THE PODCAST Peter J Stephen is a copywriter and speaker. He has written for agencies such as Ogilvy and Saatchi & Saatchi as well as numerous big name brands, like Vodafone, Nokia, MasterCard, Cisco and Adobe. You can find out more about Peter by visiting his website her...
EP.18 - NATHALIE GORDON
August 28, 2019 05:30 - 47 minutes - 35.6 MBGlenn Fisher talks to Nathalie Gordon, Freelance Creative Lead at BBC Creative, about how poetry can improve your copywriting, the importance of gendered language and why BBC Creative is such a positive place for young creatives. NOTES ON THE PODCAST Nathalie Gordon is Freelance Creative Lead at BBC Creative. She was the IPA’s Woman of Tomorrow Winner in 2018, once received a letter from Lily Allen and is blocked on Twitter by Calvin Harris. But you can follow her on Twitter here: https://t...
AGC ARCHIVE - EP.18 - NATHALIE GORDON
August 28, 2019 05:30 - 47 minutes - 35.6 MBGlenn Fisher talks to Nathalie Gordon, Freelance Creative Lead at BBC Creative, about how poetry can improve your copywriting, the importance of gendered language and why BBC Creative is such a positive place for young creatives. NOTES ON THE PODCAST Nathalie Gordon is Freelance Creative Lead at BBC Creative. She was the IPA’s Woman of Tomorrow Winner in 2018, once received a letter from Lily Allen and is blocked on Twitter by Calvin Harris. But you can follow her on Twitter here: https://t...
EP.17 - JOHN ESPIRIAN
August 14, 2019 05:00 - 47 minutes - 34.3 MBGlenn Fisher talks to the relentlessly helpful, John Espirian, about branding yourself, the advantages of choosing a niche and how to market yourself as a copywriter on LinkedIn. NOTES ON THE PODCAST John Espirian is a B2B copywriter based in Newport in Wales. He is the author of the forthcoming book, Content DNA. You can find out more about John and his work by visiting his website here: https://espirian.co.uk/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of ...
AGC ARCHIVE - EP.17 - JOHN ESPIRIAN
August 14, 2019 05:00 - 47 minutes - 34.3 MBGlenn Fisher talks to the relentlessly helpful, John Espirian, about branding yourself, the advantages of choosing a niche and how to market yourself as a copywriter on LinkedIn. NOTES ON THE PODCAST John Espirian is a B2B copywriter based in Newport in Wales. He is the author of the forthcoming book, Content DNA. You can find out more about John and his work by visiting his website here: https://espirian.co.uk/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of ...
EP.16 - LORRIE HARTSHORN
July 31, 2019 05:00 - 49 minutes - 38.2 MBGlenn Fisher talks to freelance B2B copywriter, Lorrie Hartshorn, about how the advantages of writing for a niche, how to help businesses discover what makes them unique and overcoming gender bias as a female freelancer. NOTES ON THE PODCAST Lorrie Hartshorn is a freelance B2B copywriter based in the North West. You can find out more about her and read all the interesting pages discussed in the podcast by visiting her website at http://lorriehartshorn.com/ Glenn Fisher is an author, speake...
AGC ARCHIVE - EP.16 - LORRIE HARTSHORN
July 31, 2019 05:00 - 49 minutes - 38.2 MBGlenn Fisher talks to freelance B2B copywriter, Lorrie Hartshorn, about how the advantages of writing for a niche, how to help businesses discover what makes them unique and overcoming gender bias as a female freelancer. NOTES ON THE PODCAST Lorrie Hartshorn is a freelance B2B copywriter based in the North West. You can find out more about her and read all the interesting pages discussed in the podcast by visiting her website at http://lorriehartshorn.com/ Glenn Fisher is an author, speake...
AGC ARCHIVE - EP.15 - NILS LEONARD
July 17, 2019 06:00 - 43 minutes - 61.3 MBGlenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage. NOTES ON THE PODCAST: Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/ Glenn Fi...
EP.15 - NILS LEONARD
July 17, 2019 06:00 - 43 minutes - 61.3 MBGlenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage. NOTES ON THE PODCAST: Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/ Glenn Fi...
EP.14 - JESS MACINTYRE & NATALIE MOORES
July 04, 2019 05:00 - 1 hour - 48.3 MBGlenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac & Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses. NOTES ON THE PODCAST: Jess MacIntyre and Natalie Moores are the founders of Mac & Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: https://www.macandmoore.com/ Glenn Fisher...
AGC ARCHIVE - EP.14 - JESS MACINTYRE & NATALIE MOORES
July 04, 2019 05:00 - 1 hour - 48.3 MBGlenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac & Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses. NOTES ON THE PODCAST: Jess MacIntyre and Natalie Moores are the founders of Mac & Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: https://www.macandmoore.com/ Glenn Fisher...
EP.13 - STEVE FOLLAND
June 19, 2019 06:00 - 54 minutes - 40.6 MBGlenn Fisher talks to video and audio producer and founder of Bring Freelance, Steve Folland, about what makes a good podcast, why the format can be so helpful for growing your business and the best biscuits to use as roofing alternatives. NOTES ON THE PODCAST: Steve Folland is a video and audio producer based in the UK. His popular Being Freelance podcast is now in it’s eight season and you can find about more about him and the podcast by visiting his website here: https://www.beingfreelan...
AGC ARCHIVE - EP.13 - STEVE FOLLAND
June 19, 2019 06:00 - 54 minutes - 40.6 MBGlenn Fisher talks to video and audio producer and founder of Bring Freelance, Steve Folland, about what makes a good podcast, why the format can be so helpful for growing your business and the best biscuits to use as roofing alternatives. NOTES ON THE PODCAST: Steve Folland is a video and audio producer based in the UK. His popular Being Freelance podcast is now in it’s eight season and you can find about more about him and the podcast by visiting his website here: https://www.beingfreelan...
EP.12 - CLARE BARRY
June 05, 2019 06:00 - 52 minutes - 38.4 MBGlenn Fisher talks to copywriter, Clare Barry, about how to stop your mind blowing up with creative ideas, which swear word is the best and why, and why the Scottish philosopher David Hume could well be her biggest copywriting influence. NOTES ON THE PODCAST: Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here: https://twitter.com/ClareBarry Glenn Fisher is an author, speaker and c...
AGC ARCHIVE - EP.12 - CLARE BARRY
June 05, 2019 06:00 - 52 minutes - 38.4 MBGlenn Fisher talks to copywriter, Clare Barry, about how to stop your mind blowing up with creative ideas, which swear word is the best and why, and why the Scottish philosopher David Hume could well be her biggest copywriting influence. NOTES ON THE PODCAST: Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here: https://twitter.com/ClareBarry Glenn Fisher is an author, speaker and c...
AGC ARCHIVE - EP.11 - RYAN WALLMAN
May 22, 2019 07:00 - 47 minutes - 35.1 MBGlenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book. NOTES ON THE PODCAST: Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: https://twitter.com/Dr_Draper Glenn F...
EP.11 - RYAN WALLMAN
May 22, 2019 07:00 - 47 minutes - 35.1 MBGlenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book. NOTES ON THE PODCAST: Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: https://twitter.com/Dr_Draper Glenn F...
AGC ARCHIVE - EP.10 - GARETH HANCOCK
April 17, 2019 15:06 - 49 minutes - 35 MBGlenn Fisher talks to freelance copywriter Gareth Hancock of That Content Shed about how he accidentally discovered the world of copywriting, the pros and cons of doing work for free and how musicians can influence your writing. RELATED LINKS: Gareth Hancock is a freelance copywriter and founder of That Content Shed. He is based in the North East of England. You can visit his website here: https://www.thatcontentshed.com/ Glenn Fisher is an author, speaker and copywriter. His first book, T...
EP.10 - GARETH HANCOCK
April 17, 2019 15:06 - 49 minutes - 35 MBGlenn Fisher talks to freelance copywriter Gareth Hancock of That Content Shed about how he accidentally discovered the world of copywriting, the pros and cons of doing work for free and how musicians can influence your writing. RELATED LINKS: Gareth Hancock is a freelance copywriter and founder of That Content Shed. He is based in the North East of England. You can visit his website here: https://www.thatcontentshed.com/ Glenn Fisher is an author, speaker and copywriter. His first book, T...
EP.9 - LOUISE SHANAHAN
April 04, 2019 06:48 - 43 minutes - 31.1 MBGlenn Fisher talks to health copywriter Louise Shanahan of The Copy Prescription about why jargon can sometimes be useful in copywriting, what it takes to write copy in the health niche and why you don’t need a six-pack to provide health advice. RELATED LINKS: Louise Shanahan is a freelance copywriter and founder of The Copy Prescription. She is based in Edinburgh. You can visit her website here: https://thecopyprescription.com/ Glenn Fisher is an author, speaker and copywriter. His first ...
AGC ARCHIVE - EP.9 - LOUISE SHANAHAN
April 04, 2019 06:48 - 43 minutes - 31.1 MBGlenn Fisher talks to health copywriter Louise Shanahan of The Copy Prescription about why jargon can sometimes be useful in copywriting, what it takes to write copy in the health niche and why you don’t need a six-pack to provide health advice. RELATED LINKS: Louise Shanahan is a freelance copywriter and founder of The Copy Prescription. She is based in Edinburgh. You can visit her website here: https://thecopyprescription.com/ Glenn Fisher is an author, speaker and copywriter. His first ...
EP.8 - ANDREW NATTAN
March 18, 2019 07:50 - 54 minutes - 38 MBGlenn Fisher talks to freelance copywriter Andrew Nattan of 603 Copywriting and Hampson Nattan Williams about the brand new Creative North copywriting conference, collaborating with other copywriters and why he hates Ernest Hemingway. RELATED LINKS: Andrew Nattan is a freelance copywriter, co-founder of Hampson Nattan Williams and co-organiser of Creative North. He is based in Manchester. You can find him on Twitter here: https://twitter.com/603Copywriting Glenn Fisher is an author, speake...
AGC ARCHIVE - EP.8 - ANDREW NATTAN
March 18, 2019 07:50 - 54 minutes - 38 MBGlenn Fisher talks to freelance copywriter Andrew Nattan of 603 Copywriting and Hampson Nattan Williams about the brand new Creative North copywriting conference, collaborating with other copywriters and why he hates Ernest Hemingway. RELATED LINKS: Andrew Nattan is a freelance copywriter, co-founder of Hampson Nattan Williams and co-organiser of Creative North. He is based in Manchester. You can find him on Twitter here: https://twitter.com/603Copywriting Glenn Fisher is an author, speake...
AGC ARCHIVE - EP.7 - LAURA PARKER & ANDRÉ SPITERI
March 05, 2019 20:14 - 52 minutes - 38.1 MBGlenn Fisher talks to freelance copywriters Laura Parker and André Spiteri about how to get new clients, how they use social media to interact with other copywriters and the pros and cons of managing your own website as a copywriter. RELATED LINKS: Laura Parker is a freelance copywriter and editor based in Leeds. You can find out more about her by visiting her website at https://www.lauramarieparker.com/ André Spiteri is a freelance copywriter based in Edinburgh. He specializes in writing ...
EP.7 - LAURA PARKER & ANDRÉ SPITERI
March 05, 2019 20:14 - 52 minutes - 38.1 MBGlenn Fisher talks to freelance copywriters Laura Parker and André Spiteri about how to get new clients, how they use social media to interact with other copywriters and the pros and cons of managing your own website as a copywriter. RELATED LINKS: Laura Parker is a freelance copywriter and editor based in Leeds. You can find out more about her by visiting her website at https://www.lauramarieparker.com/ André Spiteri is a freelance copywriter based in Edinburgh. He specializes in writing ...
EP.6 - JENNA TIFFANY
February 18, 2019 17:56 - 53 minutes - 37.4 MBGlenn Fisher talks to Jenna Tiffany about why email marketing is still one of the best channels for any business, how to make sure you're providing the best value in your emails and why you shouldn't worry about GDPR. RELATED LINKS: Jenna Tiffany is the founder of Let's Talk Strategy, an agency that looks to help businesses with all aspects of their marketing. You can find out more about Jenna and Let's Talk Strategy by visiting: https://letstalkstrategy.co.uk/ Glenn Fisher is an author, s...
AGC ARCHIVE - EP.6 - JENNA TIFFANY
February 18, 2019 17:56 - 53 minutes - 37.4 MBGlenn Fisher talks to Jenna Tiffany about why email marketing is still one of the best channels for any business, how to make sure you're providing the best value in your emails and why you shouldn't worry about GDPR. RELATED LINKS: Jenna Tiffany is the founder of Let's Talk Strategy, an agency that looks to help businesses with all aspects of their marketing. You can find out more about Jenna and Let's Talk Strategy by visiting: https://letstalkstrategy.co.uk/ Glenn Fisher is an author, s...
AGC ARCHIVE - EP.5 - VIKKI ROSS
February 03, 2019 18:49 - 53 minutes - 37.2 MBGlenn Fisher talks to Vikki Ross about what it means to be a copywriter, why copywriting will always be important and why it's such a good idea to have develop mentors who can help guide you through your copywriting career. RELATED LINKS: Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here: https://twitter.com/VikkiRossWrites Glenn Fisher is an au...
EP.5 - VIKKI ROSS
February 03, 2019 18:49 - 53 minutes - 37.2 MBGlenn Fisher talks to Vikki Ross about what it means to be a copywriter, why copywriting will always be important and why it's such a good idea to have develop mentors who can help guide you through your copywriting career. RELATED LINKS: Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here: https://twitter.com/VikkiRossWrites Glenn Fisher is an au...
EP.4 - NICK PARKER
January 21, 2019 10:33 - 50 minutes - 79.2 MBGlenn Fisher talks to Nick Parker about how understanding tone of voice can help you as a copywriter, what it means to be a copywriter and the best way to reinvigorate your thinking in you find yourself stuck in a creative rut. RELATED LINKS: Nick Parker is the creator of Voicebox and the founder of That Explains Things. You can find out more about Nick here: http://www.thatexplainsthings.com/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Am...
AGC ARCHIVE - EP.4 - NICK PARKER
January 21, 2019 10:33 - 50 minutes - 79.2 MBGlenn Fisher talks to Nick Parker about how understanding tone of voice can help you as a copywriter, what it means to be a copywriter and the best way to reinvigorate your thinking in you find yourself stuck in a creative rut. RELATED LINKS: Nick Parker is the creator of Voicebox and the founder of That Explains Things. You can find out more about Nick here: http://www.thatexplainsthings.com/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Am...
AGC ARCHIVE - EP.3 - JO DUNCAN
January 07, 2019 19:46 - 1 hour - 42.4 MBGlenn Fisher talks to Jo Duncan about how content marketing is perceived in the digital age, how to develop a content strategy and why it can help to visualise your goals. RELATED LINKS: Jo Duncan is the founder of Lean Content and has published two books on marketing. You can find out more about Jo and her Lean Content agency by visiting: https://leancontent.co.uk/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is publ...
EP.3 - JO DUNCAN
January 07, 2019 19:46 - 1 hour - 42.4 MBGlenn Fisher talks to Jo Duncan about how content marketing is perceived in the digital age, how to develop a content strategy and why it can help to visualise your goals. RELATED LINKS: Jo Duncan is the founder of Lean Content and has published two books on marketing. You can find out more about Jo and her Lean Content agency by visiting: https://leancontent.co.uk/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is publ...
EP.2 - BRIAN KURTZ
December 20, 2018 19:38 - 49 minutes - 36.6 MBGlenn Fisher talks to Brian Kurtz about how direct marketing has changed since the 80s, how to avoid being an 'annoying marketer' and which classic copywriters we can learn from in today's digital age. RELATED LINKS: Brian Kurtz is an author and marketing expert. His next book, Overdeliver, will be released in April 2019 and is available to pre-order on Amazon here: https://amzn.to/2Cr2lP8 Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is published ...
AGC ARCHIVE - EP.2 - BRIAN KURTZ
December 20, 2018 19:38 - 49 minutes - 36.6 MBGlenn Fisher talks to Brian Kurtz about how direct marketing has changed since the 80s, how to avoid being an 'annoying marketer' and which classic copywriters we can learn from in today's digital age. RELATED LINKS: Brian Kurtz is an author and marketing expert. His next book, Overdeliver, will be released in April 2019 and is available to pre-order on Amazon here: https://amzn.to/2Cr2lP8 Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is published ...
AGC ARCHIVE - EP.1 - TOM ALBRIGHTON
December 12, 2018 17:45 - 1 hour - 52.3 MBGlenn Fisher talks to Tom Albrighton about life as a freelance copywriter, how long it is reasonable to not reply to an email from a client and how he manages to keep distractions at bay when he's writing. RELATED LINKS: Tom Albrighton is an author and copywriter. His first book, Copywriting Made Simple is published by Troubadour Publishing and is available on Amazon here: https://amzn.to/2LbiV8p Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is pub...
EP.1 - TOM ALBRIGHTON
December 12, 2018 17:45 - 1 hour - 52.3 MBGlenn Fisher talks to Tom Albrighton about life as a freelance copywriter, how long it is reasonable to not reply to an email from a client and how he manages to keep distractions at bay when he's writing. RELATED LINKS: Tom Albrighton is an author and copywriter. His first book, Copywriting Made Simple is published by Troubadour Publishing and is available on Amazon here: https://amzn.to/2LbiV8p Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is pub...