EP.2 - BRIAN KURTZ

The Fix

English - December 20, 2018 19:38 - 49 minutes - 36.6 MB
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Glenn Fisher talks to Brian Kurtz about how direct marketing has changed since the 80s, how to avoid being an 'annoying marketer' and which classic copywriters we can learn from in today's digital age.

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Brian Kurtz is an author and marketing expert. His next book, Overdeliver, will be released in April 2019 and is available to pre-order on Amazon here: https://amzn.to/2Cr2lP8

Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is published by Harriman House and is available now on Amazon here: https://amzn.to/2S8v7cB

The Groucho Letters by Groucho Marx are available on Amazon here: https://amzn.to/2SfxN8u

You can find out more about the Glove and Boots blog here: https://www.gloveandboots.com/

For more insight into copywriting and marketing, visit www.allgoodcopy.com