Episode 48 - The Power Of Emotions In Marketing With Phil McSweeney
All About Digital Marketing Podcast
English - June 04, 2020 05:00 - 38 minutes - 26.7 MB - ★★★★★ - 14 ratingsMarketing Business Education How To digital marketing social ink social media social media marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week's episode is all about the emotions in marketing. Phil McSweeney is "retired". I say "retired" as he's also an angel investor, and currently the Chairman for a digital health company.
Years ago he taught marketing, and one of the key aspects for him was the emotions that are key drivers in purchasing decisions. Something that unfortunately is often overlooked in marketing today.
Join us as we explore the different emotions that impact the purchasing cycle, from your marketing to the transition from prospect to customers.
I hope you all stay safe.
Enjoy!
A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.
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