Martin Kern - A Comprehensive View
AigoraCast
English - March 30, 2021 18:02 - 43 minutes - 29.9 MB - ★★★★★ - 15 ratingsScience Business machinelearning artificialintelligence consumerresearch consumerscience foodscience sensoryscience technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Martin Kern holds a PhD in agricultural science, is a certified enologist, and has been a Managing Director of SAM International since 2005. Today, SAM is a member of Eurofins Scientific with more than 15 of its own facilities, where it forms an International Business Line providing Sensory and Consumer Research to its customers worldwide with a global network of about 120 partners in more than 65 countries.
Martin provides valuable consulting in the Fast Moving Consumer Goods industry, Food and Non-Food, supporting product success through consumer satisfaction. Together with his team, Martin has developed new methods and approaches and contributed to the further development of Sensory and Consumer Science. Some examples of his work include the Ideal Sensory Trajectory, Context Setting Research, and Value Scoring. Martin is also a member of the management board of the European Sensory Network.
“It all started with learning how to make good wine: my professional background is in wine making and enology. Today I am passionate about professional Sensory and Consumer Research. I take great pride in being the voice of the consumer, listening to and understanding them, translating findings into “actionable intelligence” for the “Fast Moving Consumer Goods-Industry.” Martin Kern
LinkedIn: https://www.linkedin.com/in/martin-kern-289ab416/
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