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How to Succeed Podcast

665 episodes - English - Latest episode: 12 days ago - ★★★★★ - 3 ratings

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.

Management Business Entrepreneurship management sandler business howto sales succeed success training
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Episodes

How to Succeed at Finding Bliss

January 11, 2021 05:00 - 27 minutes - 38.3 MB

Mike Montague interviews Akshay Nanavati, best-selling author of Fearvana, on How to Succeed at Finding Bliss.   Find Akshay at: https://fearvana.com/ and buy the book on Amazon.   In this episode: The best attitude, behavior, and technique on how to succeed at finding bliss If you don’t find a worthy struggle, the struggle will find you anyway Don’t let your goal be comfort Suffer well Fear propels you to prepare Go deeper into your fear to overcome it Use the five whys techn...

How to Succeed at Leading a Diverse Team

January 04, 2021 05:00 - 28 minutes - 39.9 MB

Mike Montague interviews Brian Jackson, Sandler trainer from San Diego, on How to Succeed at Leading a Diverse Team.   In this episode: The best attitude, behavior, and technique for how to succeed at leading a diverse team How to hire a diverse team What type of diversity are we talking about? Use the same rule for different outcomes for different types of people You will have to manage each member of the diverse team differently Sometimes what we do determines how we feel Use th...

How to Succeed at Identifying Your Personal Advantage

December 28, 2020 05:00 - 20 minutes - 28.1 MB

Mike Montague interviews Wade Rowan, Sandler trainer from Chattanooga, on How to Succeed at Identifying Your Personal Advantage.   In this episode: The best attitude, behavior and technique for how to succeed at identifying your personal advantage Develop an outlook of possibility and not an outlook of limitation Start with what gets you up in the morning Become a staff-a-scope Slow down to speed up David had advantages over Goliath What two great joys and two great challenges hav...

How to Succeed at Leveraging the Power of Authority

December 21, 2020 05:00 - 22 minutes - 30.9 MB

Michelle Prince is the best-selling author of her first book, “Winning In Life Now" and is a highly sought after Zig Ziglar Motivational Speaker.  She has gone on to author dozens of additional books and products in the areas of achievement, motivation, productivity, and success. She owns her own publishing company and is the founder of the “Book Bound Workshop” which helps soon-to-be authors get their story “out of their head and onto paper.” Find Michelle at: https://www.michelleprince.c...

How to Succeed at Email Marketing

December 18, 2020 05:00 - 40 minutes - 55.5 MB

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. They are the founders of ResponseSuite for survey-based email marketing, hosts of the Email Marketing Show podcast, and course creators who help DIY marketers learn how to concur email marketing.   Find Rob and Kennedy at: https://www.emailmarketingheroes.com/    In this episode:   The best attitude, behavior, and technique to succeed at email marketing Email is another app...

ACTivation Nation Ep04: Amit Bendov of Gong

December 15, 2020 11:00 - 31 minutes - 43.4 MB

Gong CEO Amit Bendov talks with host Matt Benelli about the 'why' behind the company's creation, the advantages of using business conversation data accumulated without filters, and how this 'revenue intelligence' focuses the entire revenue generation team on only the behaviors that enable success.

How to Succeed at Organization-Wide Effectiveness Using Sandler

December 14, 2020 05:00 - 32 minutes - 44.7 MB

Mike Montague interviews Alea Homison on How to Succeed at Organization-Wide Effectiveness Using Sandler.   In this episode: The best attitude, behavior, and technique for succeeding at organization-wide effectiveness using Sandler It takes buy-in from the top down The difference between the sales process and sales methodology How to avoid assumptions How to use your Sandler training every day in your workplace How to measure the success of Sandler training, organization-wide Alea...

How to Succeed at Sandler Rule #49 - Leave Your Child in the Car

December 11, 2020 05:00 - 5 minutes - 7.96 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Sales Enablement in 2021

December 07, 2020 20:00 - 3 minutes - 3.48 MB

Mike Montague, Global Head of Content at Sandler and host of the How to Succeed podcast, features some sales enablement insights from the 2021 Sales Enablement Report by Sandler, LinkedIn, Hubspot, and Gong. Download the free report at https://www.sandler.com/sereport to get the full insights!

How to Succeed at Doing the Impossible

December 07, 2020 05:00 - 20 minutes - 28.6 MB

Mike Montague interviews Keith Kong on How to Succeed at Doing the Impossible. More than a mentalist, Keith’s extraordinary expertise in Psychology and Criminal Profiling have amazed audiences the world over. Celebrities, universities, and corporations all call upon him to entertain them while probing the vastness of the human psyche.   Find Keith at: https://www.kongmentalist.com/    In this episode: Best attitude, behavior, and technique for how to succeed at doing the impossible ...

How to Succeed at Ride-Along Coaching

November 30, 2020 05:00 - 23 minutes - 33.4 MB

Mike Montague interviews Antonio Garrido on How to Succeed at Ride-Along Coaching.   Get Antonio's book: https://shop.sandler.com/books/21st-century-ride-along Or his first book: https://shop.sandler.com/books/asking-questions-sandler-way    In this episode: What should ride-alongs and strategic coaching look like? You can ride along on many more things than just sales calls Use questioning techniques for guided discovery The “Hot Wash” technique Hot Wash and Cold Wash questio...

How to Succeed at Sandler Rule #47 - Selling Is a Broadway Play Performed By a Psychiatrist

November 27, 2020 05:00 - 4 minutes - 6.1 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Digital Hiring

November 23, 2020 05:00 - 27 minutes - 38.4 MB

Mike Montague interviews Jason Ferrara, CMO at OutMatch, on How to Succeed at Digital Hiring.   For more information on OutMatch's hiring assessments and video interviewing tools, contact your local Sandler trainer: https://www.sandler.com/training-centers/   In this episode: Best attitude, behavior, and technique to succeed at digital hiring How Outmatch can help you How to keep it simple Digital assessments need to be specific for each position The assessments are more about p...

How to Succeed at Sandler Rule #46 - There Is No Such Thing as a Good Try

November 20, 2020 05:00 - 4 minutes - 6.79 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Sales Engagement

November 16, 2020 05:00 - 24 minutes - 33.4 MB

Mike Montague interviews Tom Castley on How to Succeed at Sales Engagement.   Find Tom at: https://www.linkedin.com/in/tomcastley/ Find Outreach at: https://www.outreach.io/   In this episode: Best attitude, behavior, and technique to succeed at sales engagement How to keep “both sides” engaged The importance of the 6th and 9th tries Don’t try to get married on the first date You can only sell the value you create Qualify, close, present There are 4 versions of no How “Outr...

How to Succeed at Sandler Rule #45 - Express Your Feelings Through Third-Party Stories

November 13, 2020 05:00 - 6 minutes - 8.81 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Giving Good Feedback

November 09, 2020 05:00 - 20 minutes - 28.7 MB

Mike Montague interviews Sharlene Douthit on How to Succeed at Giving Good Feedback.   In this episode: Why it can be hard to receive feedback Good feedback helps you get better Give feedback on someone’s role, not their identity When giving feedback, have empathy and meet them where they are Use: well, better, different questions What do you think you did well? What do you think you could have done better? If you had a do-over, what would you have done differently? Avoid judgme...

How to Succeed at Sandler Rule #44 - When Your Foot Hurts, You Are Probably Standing on Your Own Toe

November 06, 2020 05:00 - 5 minutes - 8.2 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

ACTivation Nation Ep03: Gop Rao of MindTickle

November 02, 2020 17:00 - 45 minutes - 63 MB

Sales readiness as a business support category is driving companies to new heights, faster... MindTickle's learning platform and gamification is at the vanguard of that, and Chief Strategy and Marketing Officer Gop Rao talks with host Matt Benelli about the internal mechanisms of success, the re-definition of 'sales team', and the future of sales enablement.

ACTivation Nation Ep04: Author Dano Ybarra

November 02, 2020 17:00 - 41 minutes - 57.4 MB

2020 has shown us to accent one word in Dano Ybarra's book "Guiding Your Raft - 17 Lessons in Leadership to Safely Guide Your Business through Calm & Tumultuous Waters". Dano tells host Matt Benelli how a Mom's encouragement powered the confidence to become an accomplished and well-known business leader with Adobe and consultant to Steve Jobs.

ACTivation Nation Ep02: Author Dano Ybarra

November 02, 2020 15:48 - 41 minutes - 57.4 MB

2020 has shown us to accent one word in Dano Ybarra's book "Guiding Your Raft - 17 Lessons in Leadership to Safely Guide Your Business through Calm and Tumultuous Waters". Dano tells host Matt Benelli how a Mom's encouragement powered the confidence to become an accomplished and well-known business leader with Adobe and consultant to Steve Jobs.

ACTivation Nation Ep01: Peter Chase of AccelARRate

November 02, 2020 15:32 - 38 minutes - 53.6 MB

CEO Peter Chase talks about how great mentors helped him create Scribe Software, which helped over 10 thousand companies, eventually enabling a big sale to Tibco.                   Peter also describes his new venture - AccelARRate - which develops customer-validated strategies that crystallize revenue growth goals and ensure repeatable success.

How to Succeed at Achieving Your Goals

November 02, 2020 05:00 - 24 minutes - 33.9 MB

Mike Montague interviews Kevin Shulman on How to Succeed at Achieving Your Goals. Get Kevin's new book at: https://shop.sandler.com/category/books  In this episode: Best attitude, behavior, and technique to succeed at achieving your goals Now is the perfect time to focus on your goals Don’t start with business goals – start with these instead Can setting goals hurt you when you don’t reach them? How to determine the “right” number of goals to set Reward yourself for hitting ...

How to Succeed at Sandler Rule #43 - You Don't Learn How to Win By Getting a Yes; You Learn By Getting a No

October 30, 2020 04:00 - 4 minutes - 6.72 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Selling With Love

October 26, 2020 04:00 - 28 minutes - 39.2 MB

Mike Montague interviews Jason Campbell, Host of Impact at Work and Superhumans at Work, a Mindvalley Podcast. Author of Upcoming book on Selling with Love, on How to Succeed at Selling with Love.   Find Jason Campbell at: https://www.linkedin.com/in/jasonmarccampbell/ Find MindValley at: https://www.mindvalley.com/business/   In this episode: Best attitude, behavior, and technique for succeeding at selling with love The opposite of love is not hate Four Attitudes people will a...

How to Succeed at Sandler Rule #42 - A Winner Has Alternatives; A Loser Put All Their Eggs in One Basket

October 23, 2020 04:00 - 5 minutes - 7.69 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Being Indistractable

October 19, 2020 04:00 - 24 minutes - 34.3 MB

Mike Montague interviews best-selling author, Nir Eyal, on How to Succeed at Being Indistractable.   Find Nir Eyal at: https://www.nirandfar.com/    In this episode: Best attitude, behavior, and technique to succeed at being indistractable External and internal triggers that distract us How to deal with the uncomfortable internal triggers Being indistractable affects all aspects of your life for the better Turn distraction into traction by planning your day Do you prioritize wha...

How to Succeed at Sandler Rule #41 - There Are No Bad Prospects, Only Bad Salespeople

October 16, 2020 04:00 - 3 minutes - 5.85 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Better Selling through Storytelling

October 12, 2020 04:00 - 19 minutes - 26.6 MB

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling.   Find John Livesay at: https://johnlivesay.com/    In this episode: Best attitude, behavior, and technique to succeed at better selling through storytelling Turn a case study into a case story and people will listen and remember you The key to dealing with rejection is, don’t reject yourself or what you’re selling “No” now doesn’t mean “no” forever Make your customer the hero in your...

How to Succeed at Sandler Rule #40 - Fake It 'Til You Make It

October 09, 2020 04:00 - 4 minutes - 7.21 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Gold Medal Selling

October 05, 2020 04:00 - 27 minutes - 38.3 MB

Mike Montague interviews Anneli Thomson, Sandler trainer and member of Team Great Britain in the triathlon, on How to Succeed at Gold Medal Selling.   Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling    In this episode: Best attitude, behavior, and technique to Succeed at Gold Medal Selling Train to sell the way Olympians train to compete Belief in affirmations takes time and training Check-in on your goals and update them Create a vision board You...

How to Succeed at Sandler Rule #39 - When All Else Fails, Become a Consultant

October 02, 2020 04:00 - 5 minutes - 8.3 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Selling More by Listening More

September 28, 2020 04:00 - 28 minutes - 39.2 MB

Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More.   Find Mark at https://markgoulston.com/   Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/   In this episode: Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More Listen without memory or desire People want to choose to buy, not feel pushed to buy The Miracle on 34th S...

How to Succeed at Sandler Rule #38 - The Problem the Prospect Brings You Is Never the Real Problem

September 25, 2020 04:00 - 4 minutes - 6.28 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed and Stay Mentally Healthy

September 21, 2020 04:00 - 22 minutes - 31.9 MB

Mike Montague interviews Oksana Esberard, author of Next Level You and mental health advocate, on How to Succeed and Stay Mentally Healthy.   Find Oksana at https://www.sattva.me/   Get her book at https://www.amazon.com/Next-Level-You-transformed-mindfulness-ebook/dp/B082DJCF3H/    In this episode: Best attitude, behavior, and technique on How to Succeed and Stay Mentally Healthy You don’t have to trade your health for success Mindfulness and wellbeing defined The first s...

How to Succeed at Sandler Rule #37 - All Prospects Lie, All the Time

September 18, 2020 04:00 - 6 minutes - 9.63 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at a Side Hustle

September 14, 2020 04:00 - 26 minutes - 36.3 MB

Mike Montague interviews Mark Hayward on How to Succeed at Having a Side Hustle.   Find Mark and his podcast at https://absolutebusinessmindset.com/    In this episode: Best attitude, behavior, and technique on How to Succeed at at Having a Side Hustle What is active fundraising? Who this episode is for You don’t have to go “all in” you can dip your toe in the water Your side hustle evolves over time A humble attitude is great to start with Play the long game Get your tools an...

How to Succeed at Sandler Rule 36 - Only Decision-Makers Can Get Others to Make Decisions

September 11, 2020 04:00 - 4 minutes - 6.63 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Avoiding Business Disaster

September 07, 2020 04:00 - 30 minutes - 42.8 MB

Mike Montague interviews Gleb Tsipursky on How to Succeed at Avoiding Business Disaster.   Find Gleb at: https://disasteravoidanceexperts.com/   Find his best-selling book at: https://disasteravoidanceexperts.com/nevergut/    In this episode: “Go with your gut,” can get you into big trouble Beware of your cognitive biases Hire diverse thinkers The data is objective, your interpretation of it isn’t Use the data to guide your actions and be open to change as the data changes...

How to Succeed at Sandler Rule #35 - If the Competition Is Doing It, Stop Doing It Right Away

September 04, 2020 04:00 - 5 minutes - 8.19 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Leading a Remote Sales Team

August 31, 2020 04:00 - 26 minutes - 36.6 MB

Mike Montague interviews Dave Tuttle, VP of Enterprise Sales at ZipRecruiter,  on How to Succeed at Leading a Remote Sales Team.   Find ZipRecruiter at https://www.ziprecruiter.com/    Find Dave at https://www.linkedin.com/in/davetuttle/    In this episode: Best attitude, behavior, and technique to Succeed at Leading a Remote Sales Team Start with your culture Set up your meeting for all participants to be interactive Use something like Salesforce to manage and measure expe...

How to Succeed at Sandler Rule #34 - Work Smart, Not Hard

August 28, 2020 04:00 - 5 minutes - 7.35 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed When the Odds Are Against You

August 24, 2020 04:00 - 23 minutes - 32.2 MB

Mike Montague Interviews Magda Khalifa on How to Succeed when the Odds are Stacked Against You.   Find Magda at: https://magdakhalifa.com/ Get her best-selling book: https://www.amazon.com/American-DREAM-Discipline-Resilience-Adaptability-ebook/dp/B07YVPV24P Learn more about The Freedom Triangle: https://thefreedomtriangle.com/    In this episode: Best attitude, behavior, and technique to succeed when the odds are stacked against you Find the root cause of your unhappiness ...

How to Succeed at Sandler Rule #33 - On Your Way to the Bank, Keep One Eye Over Your Shoulder

August 21, 2020 04:00 - 4 minutes - 6.79 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Customer Service

August 17, 2020 04:00 - 20 minutes - 28.3 MB

Mike Montague interviews Ray Setter on How to Succeed at Customer Service.   Find Ray on LinkedIn here: https://www.linkedin.com/in/ray-setter-6a550a146/   In this episode: The best attitude, behavior, and technique for How to Succeed at Customer Service What do we mean by customer service? The only reason you’re in business is your customers It’s about solving problems A positive attitude doesn’t guarantee a sale The first rule of life is to have a good time Be ready to...

How to Succeed at Sandler Rule #32 - Get an IOU for Everything You Do

August 14, 2020 04:00 - 5 minutes - 8.59 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Active Fundraising

August 10, 2020 04:00 - 23 minutes - 32.6 MB

Mike Montague interviews Brian Jackson on How to Succeed at Active Fundraising.   In this episode: Best attitude, behavior, and technique on How to Succeed at Active Fundraising. What is active fundraising? Why it’s important to not take a “no” personally What your parents taught you about money could be hurting you Beyond making your calls The purpose of what you’re doing is to get paid Use bracketing, round numbers, and third party stories Create a playbook for your fu...

How to Succeed at Sandler Rule #31 - Close the Sale or Close the File

August 07, 2020 04:00 - 5 minutes - 7.67 MB

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...

How to Succeed at Putting Yourself First

August 05, 2020 04:00 - 24 minutes - 34.8 MB

Mike Montague interviews Nigel Dunand, Sandler trainer from the UK, on How to Succeed at Putting Yourself First.   Are you feeling a second wave of anxiety or frustration coming from the prolonged pandemic?   In this episode: Best attitude, behavior, and technique to Succeed at Putting Yourself First Put your mask on first How can you deal with big problems, like COVID, in a sustainable way? What energizes and de-energizes you? What can you do differently to have more things e...

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