https://www.youtube.com/watch?v=AvST49zvxLs

The Gold is found in the 3rd Layer. 

Most sales people go 1 layer deep, they ask 1 simple question, get the answer and move on. 

The Gold is found in the 3rd layer, you must continue to dig deep and ask a second question, and a third question and sometimes even a fourth and fifth.. That is when the emotions and most important details come out. 

Same thing in your personal life with family or in a relationship or even with friends, if you want to know how someone is feeling, go 3 layers deep. 

Sometimes if someone is not feeling like they’re normal self, and you ask what’s going on, you won’t get the answer till the 3rd time you crack at it, same concept. 
How are you?
But How are you???
No for real How are you?????

Go 3 layers deep every single time. 

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