Resources:
● If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link: https://go.systems-by-design.com/breakthrough-session

Technology has made it easier to gain access to 7.5 billion people on the planet for our fitness coaching businesses! But along with a wider scope of options comes the dilemma of having to choose from such a wide array of niches. And how, exactly, do you find the right niche that clicks?

Let’s find out in today’s episode as we discuss everything about getting started with niches. We talk about how to find the perfect niche for your business, how to identify when you’re niching down too specifically or too broadly, what to do when a niche is too overserviced and more!

Be the leader in your market by tuning in to this episode now!

Episode Highlights:

● Choosing women with hypothyroidism as a niche [00:59]
● Knowing the perfect balance for finding the right niche [02:27]
● How to find out if your niche speaks to the right people [04:17]
● Dos and don’ts in picking a niche [08:57]
● The most overserviced niche in the market and what you can do with it [11:30]
● Gaining profit from high-end vs mid-end niches [14:56]
● The effect of being too specific with your niche [16:20]
● Why you need to test a niche first before weaving your business around it [20:09]
● Knowing the boundaries of your expertise [22:18]
● Transitioning to a definable niche [24:25]
● Telling a story that relates to your audience [27:44]
● A quick recap of today’s episode [32:14]

About Our Hosts:

Andrew Gaussen and Andrew Poulton are the Owners of Hypothyroid Body Transformation. Since its conception in 2017, the company has grown to over 40 staff with an annual turnover of more than $5 million, making it one of the most successful businesses of its type in the world.

In 2020, The Andrews teamed up with Iggy Odhigizuwa to create Systems By Design - A high-touch fitpro mentoring program. They created SBD because they hated seeing so many overpriced programs teaching organic marketing strategies that they feel should be given away for free.

Andrew Gaussen is an industry leader and expert in marketing and business analysis. He uses innovative paid-ads strategies to attract a consistent flow of high-quality fitness leads and his unique methods have helped 4 other business owners achieve a 7-figure run rate. His marketing innovation and genius are largely responsible for HypoBT’s stunning success.

Andrew Poulton has developed a world-class fitness sales system. His team consistently converts at over 65% and closes more than 100 high ticket sales each week. This staggering volume has allowed him to refine and test his script and processes more than any other fitness offer in the world. He is passionate about an ethical sales approach that places the needs of the prospect first.

Connect With Us:

● Subscribe on YouTube: http://bit.ly/2KvRb1J

● Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

● Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

● RADIO.COM: https://www.radio.com/podcasts/7-figure-fitness-business-podcast-47093

● LISTEN NOTES: https://www.listennotes.com/podcasts/7-figure-fitness-business-podcast-7-figure-Hh9W7XDUSnq/#podcast

● iTunes: https://podcasts.apple.com/us/podcast/7-figure-fitness-business-podcast/id1544698600

● Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9vbW55LmZtL3Nob3dzLzctZmlndXJlLWZpdG5lc3MtYnVzaW5lc3MvcGxheWxpc3RzL3BvZGNhc3QucnNz

● Spotify: https://open.spotify.com/show/33Qea5gc8FUYF1zxjX04Mn?si=H3YBbFQZTUuWYRsIcJzowQ

See omnystudio.com/listener for privacy information.

Resources:
● If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link: https://go.systems-by-design.com/breakthrough-session

Technology has made it easier to gain access to 7.5 billion people on the planet for our fitness coaching businesses! But along with a wider scope of options comes the dilemma of having to choose from such a wide array of niches. And how, exactly, do you find the right niche that clicks?


Let’s find out in today’s episode as we discuss everything about getting started with niches. We talk about how to find the perfect niche for your business, how to identify when you’re niching down too specifically or too broadly, what to do when a niche is too overserviced and more!


Be the leader in your market by tuning in to this episode now!


Episode Highlights:


● Choosing women with hypothyroidism as a niche [00:59]
● Knowing the perfect balance for finding the right niche [02:27]
● How to find out if your niche speaks to the right people [04:17]
● Dos and don’ts in picking a niche [08:57]
● The most overserviced niche in the market and what you can do with it [11:30]
● Gaining profit from high-end vs mid-end niches [14:56]
● The effect of being too specific with your niche [16:20]
● Why you need to test a niche first before weaving your business around it [20:09]
● Knowing the boundaries of your expertise [22:18]
● Transitioning to a definable niche [24:25]
● Telling a story that relates to your audience [27:44]
● A quick recap of today’s episode [32:14]

About Our Hosts:


Andrew Gaussen and Andrew Poulton are the Owners of Hypothyroid Body Transformation. Since its conception in 2017, the company has grown to over 40 staff with an annual turnover of more than $5 million, making it one of the most successful businesses of its type in the world.


In 2020, The Andrews teamed up with Iggy Odhigizuwa to create Systems By Design - A high-touch fitpro mentoring program. They created SBD because they hated seeing so many overpriced programs teaching organic marketing strategies that they feel should be given away for free.


Andrew Gaussen is an industry leader and expert in marketing and business analysis. He uses innovative paid-ads strategies to attract a consistent flow of high-quality fitness leads and his unique methods have helped 4 other business owners achieve a 7-figure run rate. His marketing innovation and genius are largely responsible for HypoBT’s stunning success.


Andrew Poulton has developed a world-class fitness sales system. His team consistently converts at over 65% and closes more than 100 high ticket sales each week. This staggering volume has allowed him to refine and test his script and processes more than any other fitness offer in the world. He is passionate about an ethical sales approach that places the needs of the prospect first.


Connect With Us:


● Subscribe on YouTube: http://bit.ly/2KvRb1J

● Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/

● Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149


● RADIO.COM: https://www.radio.com/podcasts/7-figure-fitness-business-podcast-47093


● LISTEN NOTES: https://www.listennotes.com/podcasts/7-figure-fitness-business-podcast-7-figure-Hh9W7XDUSnq/#podcast


● iTunes: https://podcasts.apple.com/us/podcast/7-figure-fitness-business-podcast/id1544698600


● Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9vbW55LmZtL3Nob3dzLzctZmlndXJlLWZpdG5lc3MtYnVzaW5lc3MvcGxheWxpc3RzL3BvZGNhc3QucnNz


● Spotify: https://open.spotify.com/show/33Qea5gc8FUYF1zxjX04Mn?si=H3YBbFQZTUuWYRsIcJzowQ

See omnystudio.com/listener for privacy information.