Paid VS. Organic Traffic: Which is Better for Your Fitness Business?

✅ Resources:
• If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link: https://go.systems-by-design.com/breakthrough-session

There are many grey areas that aren’t easy to define in marketing such as the difference between organic and paid marketing. How do you build out marketing strategies with the approach that’s best suited to meet the goals at hand? What happens when you combine both organic and paid tactics? 

Stay tuned for the answers to these questions!

✅ Episode Highlights:

• Introduction [00:00]
• Why do we use organic strategies for B2B? [02:04]
• Making over 100 high-ticket sales every week through paid ads! [03:08]
• Why do we get upset when people get charged a lot of money for organic strategies? [04:39] 
• How can your business benefit from podcasts? [06:40]
• Powerful strategies to get results in a scalable amount of time. [09:35]
• The importance of the filtering process to attract your ideal clients. [15:21]
• Additional insights about why B2B organic marketing works. [16:27]
• How our business is constantly evolving and adapting. [24:31]
• The biggest lesson we’ve learned in the fitness industry. [30:38]

✅ About Our Hosts:

Andrew Gaussen and Andrew Poulton are the Owners of Hypothyroid Body Transformation. Since its conception in 2017, the company has grown to over 40 staff with an annual turnover of more than $5 million, making it one of the most successful businesses of its type in the world.

In 2020, The Andrews teamed up with Iggy Odhigizuwa to create Systems by Design - A high-touch fitpro mentoring program. They created SBD because they hated seeing so many overpriced programs teaching organic marketing strategies that they feel should be given away for free.

Andrew Gaussen is an industry leader and expert in marketing and business analysis. He uses innovative paid-ads strategies to attract a consistent flow of high-quality fitness leads and his unique methods have helped 4 other business owners achieve a 7-figure run rate. His marketing innovation and genius are largely responsible for HypoBT’s stunning success.

Andrew Poulton has developed a world-class fitness sales system. His team consistently converts at over 65% and closes more than 100 high ticket sales each week. This staggering volume has allowed him to refine and test his script and processes more than any other fitness offer in the world. He is passionate about an ethical sales approach that places the needs of the prospect first.

✅ Connect With Us:

Subscribe on YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

✅ Where to Listen:

YouTube: http://bit.ly/2KvRb1J
Omny.fm: http://bit.ly/3tysRhU
RADIO.COM: http://bit.ly/3ryEuna
LISTEN NOTES: http://bit.ly/3q62n58
iTunes: http://apple.co/2YVNKpe
Google Podcasts: http://bit.ly/3p7KuSe
Spotify: http://spoti.fi/39W74ZC

Loved this episode? Please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

See omnystudio.com/listener for privacy information.

✅ Resources:
• If you would like help in creating or growing your online business, you can learn more by booking a call with us through this link: https://go.systems-by-design.com/breakthrough-session

There are many grey areas that aren’t easy to define in marketing such as the difference between organic and paid marketing. How do you build out marketing strategies with the approach that’s best suited to meet the goals at hand? What happens when you combine both organic and paid tactics? 

Stay tuned for the answers to these questions!

✅ Episode Highlights:

• Introduction [00:00]
• Why do we use organic strategies for B2B? [02:04]
• Making over 100 high-ticket sales every week through paid ads! [03:08]
• Why do we get upset when people get charged a lot of money for organic strategies? [04:39] 
• How can your business benefit from podcasts? [06:40]
• Powerful strategies to get results in a scalable amount of time. [09:35]
• The importance of the filtering process to attract your ideal clients. [15:21]
• Additional insights about why B2B organic marketing works. [16:27]
• How our business is constantly evolving and adapting. [24:31]
• The biggest lesson we’ve learned in the fitness industry. [30:38]

✅ About Our Hosts:

Andrew Gaussen and Andrew Poulton are the Owners of Hypothyroid Body Transformation. Since its conception in 2017, the company has grown to over 40 staff with an annual turnover of more than $5 million, making it one of the most successful businesses of its type in the world.

In 2020, The Andrews teamed up with Iggy Odhigizuwa to create Systems by Design - A high-touch fitpro mentoring program. They created SBD because they hated seeing so many overpriced programs teaching organic marketing strategies that they feel should be given away for free.

Andrew Gaussen is an industry leader and expert in marketing and business analysis. He uses innovative paid-ads strategies to attract a consistent flow of high-quality fitness leads and his unique methods have helped 4 other business owners achieve a 7-figure run rate. His marketing innovation and genius are largely responsible for HypoBT’s stunning success.

Andrew Poulton has developed a world-class fitness sales system. His team consistently converts at over 65% and closes more than 100 high ticket sales each week. This staggering volume has allowed him to refine and test his script and processes more than any other fitness offer in the world. He is passionate about an ethical sales approach that places the needs of the prospect first.

✅ Connect With Us:

Subscribe on YouTube: https://www.youtube.com/channel/UCXz50Vz-vOPdcdctAdsDECQ/videos
Andrew Gaussen on Facebook: https://www.facebook.com/agaussen/
Andrew Poulton on Facebook: https://www.facebook.com/profile.php?id=100050991353149

✅ Where to Listen:

YouTube: http://bit.ly/2KvRb1J
Omny.fm: http://bit.ly/3tysRhU
RADIO.COM: http://bit.ly/3ryEuna
LISTEN NOTES: http://bit.ly/3q62n58
iTunes: http://apple.co/2YVNKpe
Google Podcasts: http://bit.ly/3p7KuSe
Spotify: http://spoti.fi/39W74ZC

Loved this episode? Please don’t forget to subscribe, rate, and share this podcast. Thanks for tuning in!

See omnystudio.com/listener for privacy information.