Marketing Off the Mat | Business for Yoga Teachers
118 episodes - English - Latest episode: 11 months ago -Welcome to Marketing Off the Mat, a podcast for yoga teachers, mindfulness leaders, and energy workers who are ready to shake off the constant hustle and align with the true path for their businesses. This podcast is a resource for building your business in a way that creates more income, freedom and impact in the world!
Each week, host Jessica Cross has soulful conversations with successful creatives in wellness, business, marketing, events and more for practical methods to go from A to B. Follow @jessicacross.co for daily inspiration and DM her if you take a listen.
Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
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Episodes
67. How a Scarcity Mindset is Killing Your Marketing
March 22, 2022 11:00 - 11 minutes - 21.8 MBHere's a question. How do we know if we are marketing from scarcity mode, but more importantly, what can we do to fix that? I've got you covered today with a super impactful, bite-sized episode today. I provide some really great journal prompts to help dig underneath that mindset so you can move forward with sharing your message from an abundant place. Grab those journal prompts here! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
66. Perfectionism is Blocking You On Instagram
March 15, 2022 11:00 - 12 minutes - 22.6 MBWhen we have a highly competitive nature or tend toward perfectionism, we may also bring this energy into our marketing. Perfectionism can manifest in ways like hoarding content, waiting for the PERFECT time to post, showing up as an avatar of yourself and more. What can we do if perfectionism has been unknowingly rearing its head in our marketing? Take a listen to find out how to flip the script and start making strides toward showing up with all of your imperfect magic and fully serve yo...
65: Find Your Niche in 4 Steps
March 08, 2022 12:00 - 12 minutes - 24 MBAre you ready to unfold who and what you can teach? It can a bit scary to niche down, but don't worry, you'll be so glad you did. Let's discover your specific niche and the ideal students you can serve them in these 4 easy steps. Want more? Dive deeper with my 6 Steps to Discovering your Yoga Niche, the only guide you will need to find the way to YOUR people! Grab it here! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
64: Astrology Marketing with Laura Kasl
March 01, 2022 12:00 - 36 minutes - 68 MBDid you blink a couple of times wondering if you read this episode title correctly? If you're wondering if you've ever uttered the two words Astrology and Marketing in the same sentence before, but it absolutely piqued your interest, you're not alone! I can't wait for you to sink your teeth into this incredible chat I had with my friend Laura Kasl. Laura is an Astrology Business Strategist who helps spiritual entrepreneurs get complete clarity in their business by aligning their natural gif...
63. Why I want you to fail
February 22, 2022 12:00 - 7 minutes - 13.4 MBY’all we are talking about everyone’s favorite topic this week: F A I L U R E As painful as it can be in the moment, I want you to fail A LOT because that means you’re making moves in your business. If the thought of failure being a good thing leaves you scratching your head a bit, Be sure to listen in to this week's episode to find out why and what failure truly means for our business and this soulpreneurial journey that we are walking each and every day. Have you failed on your entrep...
62. Fall in love (or back in love) with your biz
February 15, 2022 12:00 - 6 minutes - 12.5 MBIt's the month of love but we don't have to wait for February to be in love with our business. Listen in for some mindset shifts that can help you feel more passion in your business, and how to see your business as an ally. Was this episode a little out there for you? Good! Maybe it's time for a little reframing of the way you view yourself and your business and I'd love to help coach you through that. Send me a DM on IG and schedule a consult with me here! --- Support this podcast: ...
61. Why You Should Stop Creating New Content
February 08, 2022 12:00 - 7 minutes - 13.6 MBDo you ever feel like you’re on a hamster wheel of turning out content for IG, your email list, your podcast, maybe even your private community? Take a listen for why I think you should stop creating new content and how to approach your content creation in a new way. This could change everything! Could you use help in creating a content strategy for your business, or maybe you need an overall strategy to begin with? I gotcha! Check out my offerings and send me a DM to find out more about ...
60. Shiny Objects & Financial Clarity for Soulpreneurs w/Danielle Hayden
February 01, 2022 12:00 - 39 minutes - 73.4 MBIf you're feeling challenged with charging for your offerings or unsure of when to make investments in yourself and your business, you MUST listen to this episode with my friend Danielle Hayden of Kickstart Accounting Inc. How do we know when it's the right time to invest in ourselves and our business? Do those shiny objects like training, software, and subscriptions actually make sense for the current state of our business? You can know in a blink of an eye and Danielle teaches us the mic...
59. Own Your Destiny as a Soulpreneur
January 25, 2022 12:00 - 8 minutes - 16.4 MBDoes it ever feel like you're floating on the wind, running from class to class, day job to side hustle passion, with no real plan in how to make this dream a reality? I have been there and I know how frustrating it can be to not be sure of the next steps in your business and how to make it all work together. Today I dive into a short, and yet powerful talk about how to truly own your destiny as a soulpreneur and a business owner so you can move forward with confidence. Learn more about...
58. Retreats in Pandemic Times with Erin Wimert
January 18, 2022 12:00 - 34 minutes - 63.8 MBRetreats are big business and can make a huge financial difference for yoga teachers and healers' bottom line when carefully planned. But, how do we navigate retreats when in the midst of an ever-changing pandemic climate? That's where my friend Erin Wimert comes in! Erin has been a full time yoga and fitness teacher in Denver for 13 years. On top of teaching in person, she also livestreams multiple times a week, films for her YouTube channel in addition to regularly lead international retr...
57. Create an Abundance Mindset in Minutes
January 11, 2022 12:00 - 9 minutes - 18.1 MBHey yoga teachers, energy workers, healers and mindful leaders. I so often hear that teaching yoga and working in the healing arts is a zero-sum game. That there aren't enough students or clients out there and in turn, there's no way to make a living sharing your gift with the world. First, I know exactly where you are coming from AND I'm here today with a quick chat about how to flip this script. Listen in for some ways to rewire your mind to create from an abundance mindset and prepare ...
56. How to DIY Your Website with Susanne Rieker
January 04, 2022 12:00 - 42 minutes - 79.1 MBHas building or even updating your website been on your to-do list for a while and it keeps getting pushed down the to-do list because it feels just too overwhelming? I can totally relate! That's why I knew I had to have the amazing Susanne Rieker on the show to help us cut out the overwhelm and start taking action right away! Susanne is a digital strategist, helping yoga teachers and wellness entrepreneurs to build a profitable online business. Susanne is the host of the Blissful Biz podca...
55. Cultivate a Soulpreneur Mindset
December 28, 2021 12:00 - 9 minutes - 7.68 MBEven though the final days of 2021 are winding down, it's so important that we are cultivating a mindset that is inline with where we want to take our businesses. As soulpreneurs, we are the perfect mix of soul and entrepreneurs and it's so important to feed both sides. Take a listen to this quick episode on how to cultivate a soulpreneur mindset to help prepare you for what's to come. Thanks for listening! Don't forget to subscribe, rate and review Marketing Off the Mat and support this...
54. Magnetic Marketing with Tracey Pontarelli
December 21, 2021 12:00 - 28 minutes - 21.4 MBIf this episode title peaked your interest, it definitely should! Take a listen to this incredible chat I had with my friend Tracey Pontarelli all about Magnetic Marketing. Tracey is a former marketing and branding professional turned wellness entrepreneur and business and mindset coach. Tracey tapped into her love of wellness and skills as a brand marketer to build a successful wellness business. She now coaches frustrated moms just like her how to build a successful online income withou...
53. 4 Ways to Push Past New Year Procrastination Now
December 14, 2021 12:00 - 9 minutes - 7.59 MBWe've all heard it and maybe even said it ourselves. 'I'll just wait until January' or 'I'll start in the New Year.' Of course we want to allow space for all the lovely things that the holiday season brings, but the holidays can be a serious source of procrastination when we use it as an excuse to not take action. Take a listen to this bite-sized episode for 4 simple (but not easy!) ways to commit to tiny, imperfect actions in your business now, so you can reflect back on this month knowing ...
52. Deciphering Brand Strategy with Katie Leigh
December 07, 2021 12:00 - 41 minutes - 31.5 MBBranding and brand strategy are terms that are tossed around a lot in the business world. But what do they really mean, and why do you need to have a brand strategy? Get ready to dive in to find out more with Katie Leigh! Katie is a brand strategist and artist from Denver, Colorado. She helps small business owners clarify their message, simplify their marketing, and build a strategy that promotes work-life balance. We dive into all things branding and how to get started today with some appr...
51. Why You need an Email List & How To Build One
November 30, 2021 12:00 - 12 minutes - 22.6 MBSocial media often gets a lot of our attention, but building an email list is essential to growing our community and our business. Listen in to find out more about why you need an email list and to get some actionable tips on how to grow one, even with a minimal or zero website! Speaking of, are you on my email list? This is where I share all the latest and greatest, free biz building content, sneak peeks, early access to programs and much, much more. Head over to jessicacross.co to check...
50. In Gratitude: where we've been & where we are headed
November 23, 2021 12:00 - 7 minutes - 13.1 MBIt's hard to believe this little podcast has hit the 50th episode mark and the timing couldn't be better as we head into the season of gratitude. I'm so grateful to be able to support the growth of your business and be connected to you through this medium! Thank you! Take a listen to hear a bit more about where we've been and where we are headed in this bite-sized episode. Don't forget to subscribe, rate and review this one woman show! Send me a DM on Instagram @jessicacross.co of your ...
49. Yes or No to Discounts - Black Friday Edition
November 16, 2021 12:00 - 11 minutes - 21.6 MBTo discount or not to discount might be a question on our minds as the holiday season, and especially Black Friday approaches. Take a listen as I share some 2021 Holiday spending estimates and why THIS might be the year to consider a discount or value-added offer to your clients. I even share a few ideas on how to make it happen in ways that won't break the bank. Are you discounting for the holidays or not so much? Send me a DM on Instagram @jessicacross.co! I'd love to chat more and hear ...
48. Where Copywriting & Values Meet w/Cassie Paton
November 09, 2021 12:00 - 33 minutes - 62.2 MBHave you ever considered what the copy you write for your business says about your values? Regardless if the answer is yes or no, you'll definitely want to listen to this chat with my friend Cassie Paton. Cassie is a copywriter and the founder of Mettle & Tonic. She creates potent stories for gutsy entrepreneurs. Cassie helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attra...
47. Imposter Syndrome & Our Business w/The Content Yogi
November 02, 2021 11:00 - 17 minutes - 33 MBI’m joined with Gabi Metz @thecontentyogi for a heartfelt chat about imposter syndrome, how it can affect momentum in our businesses, and how we can move past it to take action. This is s thought-provoking, bite-sized episode that you won't want to miss! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
46. Why you should be a Podcast Guest w/ Amela Shabich
October 26, 2021 11:00 - 39 minutes - 72.6 MBHave you ever considered being a guest on a podcast and what it could do for your business? Podcast guesting can help share your message, increase your visibility, and position yourself as an expert. You must listen to this incredible conversation I had with my friend Amela Shabich! Amela is a former corporate employee who spent years in her 9-5 before deciding to take the leap into her entrepreneurial journey into the podcast agency world. She has built her podcast agency Urban Bloom Bout...
45. A Unique Approach to Content Creation w/ Emily Tamayo Maher
October 19, 2021 11:00 - 49 minutes - 91.2 MBThis conversation I had with Emily Tamayo Maher is packed with so many good things! From mindset shifts to tactical tips, Emily helps us take the next step in bringing our work into the world, be it authoring a book, building a new business, or writing a course, with her surprising new method. She generously shares her career journey from being a school teacher with big dreams and a bit of resistance, to starting her own book writing coaching business and becoming an author herself. She te...
44. Why Yoga Teachers Should Host Events & Workshops
October 12, 2021 11:00 - 9 minutes - 17.2 MBReady to establish yourself as an expert in your niche and have a greater impact in your students' lives? It's time to be hosting events and workshops in your yoga business! Listen in to this bite sized, highly actionable episode to get started dreaming up your next-level offerings. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
43. Soul Sales with Lisa Dadd
October 05, 2021 11:00 - 51 minutes - 95.5 MBDo you ever find it difficult to sell your offerings or that you feel 'gross' when trying to do so? It's such a common feeling and I can definitely relate! If that's you, this episode with my friend Lisa Dadd is going to show you there is a better way! Lisa works with innovative leaders to integrate an awareness of who they are at their core, into the way they do business through her system Soul Sales. She teaches the art of creating buy-in, through the enrolling language of one’s natural e...
42. 3 Tips to Select Your First or Next YTT
September 30, 2021 11:00 - 10 minutes - 20.1 MBThere are SO many yoga teacher trainings out there, so how the heck do we pick the one that's right for us? Listen in for my top 3 tips and things to consider as you select your first or your next YTT. Are you considering an online 200 hour YTT? You should check out Teach Yoga for All, led by the studio where I personally teach. It's an incredible, self-paced program that includes unlimited support from the lead teacher trainer, which is completely unheard of in the online YTT world. Check...
41. Gabi Metz & How to Create Eye-Catching Content
September 28, 2021 11:00 - 29 minutes - 55.3 MBContent is everything these days! Have you considered how your content informs, educates and even entertains your yoga students? I'm joined today by Gabi Metz, The Content Yogi, in this really juicy conversation on things content creation and I know you're going to love this chat! Don't miss out on her 3 Day Mindful Marketing Challenge and get your name on the list to be the first to know more about her Build Your Yoga Brand course. Be sure to follow her over on IG too to soak in all her ...
40. Fear of Being Visible - Samskara Release
September 23, 2021 11:00 - 15 minutes - 29.5 MBIf sweat begins to pour the moment you step at the front of the class or set up your selfie stick to go live on IG, or maybe even at the thought of either of those to stressful situations, this episode is for you! Take a deep breath and a listen in for how to release these deeply-held patterns and move forward with confidence. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
39. 5 Tricks to Grow Your Student Base
September 21, 2021 11:00 - 12 minutes - 23.8 MBWho's ready for a quick episode that will leave you with some actionable tips to grow your student base? I have five actionable tricks for you today that will help you grow your student base and reaching more people who need your magic. Which tip will you use first? Tag me @jessicacross.co on IG to let me know which one you'll first embrace. I can't wait to hear how it goes! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
38. Collaboration over Competition
September 16, 2021 11:00 - 8 minutes - 15.4 MBRaise your hand if your old friend scarcity has ever reared its head in your business? Maybe it's a teacher with a similar style or a new Instagram friend has your heart center feeling compressed. First, it's totally normal and natural. Second, take a listen for some tips to create space to collaborate with others to expand your reach and help even more people. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
37. Demystify Your Biz Finances w/ Sarah Young
September 14, 2021 11:00 - 45 minutes - 83.4 MBNewsflash! Business finance can be fun! We dive in with Sarah Young, CPA and Virtual CFO at Young + Co on today's episode and it's one you don't want to miss! Sarah is especially passionate about helping women business owners create the income they have always dreamed of. She helps clients stop the struggle with their numbers and start to understand the health of their business financially. We talk about all things business start up, to struggles with charging for our gifts and even paying...
36. It's not a burden, it's a blessing
September 09, 2021 11:00 - 7 minutes - 14.7 MBHave you ever wished away your desire for more? Maybe you've thought that it would be easier to not listen to dream that lives inside your heart and take the road more well-traveled. I hear you and I want you to listen in to today's episode to find out why this dream is not a burden, it's a blessing. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
35. Failure is Not Fatal w/ Life Coach Maureen Cidzik
September 07, 2021 11:00 - 42 minutes - 78.4 MBHave you ever been in a situation when things don't go perfectly to plan you've made, and it turned out to be everything you needed? Or maybe you're in a situation right now that you can only see a foot or two down the path ahead and you're not sure how it's going to turn out. This chat with my friend Maureen Cidzik is going to fill your cup like none other! Maureen is an incredible life coach with a wealth of experience in digital marketing, corporate life, small business ownership, and e...
34. The 1 Big Money Mindset Shift You Need
September 02, 2021 11:00 - 9 minutes - 17.8 MBWhat is the number one thing that is holding you back from earning money in your business? Any guesses? I wouldn't want to spoil the fun, so I'll let you listen in to this bitesize episode that will get you moving forward today. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
33. Let Go of Rejection
August 31, 2021 11:00 - 11 minutes - 21.4 MBDoes the fear of rejection ever stop you in your tracks? Most of us will feel the fear of rejection as we put ourselves and our offerings out into the world, especially when serving in a heart-centered way. How do we push past those fears? Listen in for a mindset shift around these fears and how to move forward with confidence in your business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
32. 3 Questions to Determine Your Offer & Price
August 26, 2021 11:00 - 13 minutes - 24.8 MBDoes the thought of coming up with your unique offer and putting a price on it put you into a tailspin? It's so relatable and avoidable! Listen in for 3 questions to ask yourself when determining an offer and price for your yoga business. What offer will you make? The sky is the limit and I want to hear about it. Send me a DM on Instagram @jessicacross.co to tell me more about what you're cooking up. I'd love to help out. --- Support this podcast: https://podcasters.spotify.com/pod/show/...
31. 3 Steps to Attract Right Fit Clients
August 24, 2021 11:00 - 20 minutes - 37.3 MBRaise your hand if you want more right fit clients! The ones that light you up and remind you of why you began teaching and serving in this way. Your soul clients. With more than 7 billion humans on the planet, there are more than enough people to fill our client rosters, but how to we find the RIGHT ones? Listen in for 3 steps to help you clarify who these dreamy souls are and qualify them as potential clients for your biz. --- Support this podcast: https://podcasters.spotify.com/pod/sh...
30. Why You Need a Podcast
August 19, 2021 11:00 - 11 minutes - 21 MBI am celebrating my 30th episode today by diving into the reason you need a podcast for your mindful business! No, it's not as scary as it sounds, nor is it too late, and yes, you totally CAN do this! Take a listen to learn the reasons you need to dive into podcasting and I celebrate episode 30 with me! Want to start podcasting, but getting started is overwhelming? I got you covered with my 100% free and highly valuable Ultimate Guide to Podcasting! Grab it now and get started reaching yo...
29. 4 Signs You're Overworking & Undercharging
August 17, 2021 11:00 - 11 minutes - 21 MBWe can often be found hustling from class to class or day job to passion project as yoga teachers, but have you ever uncovered the why behind all that hustle? Listen in to today's episode to find out if you are undervaluing yourself and overworking to deliver those offers, and what steps you can take to take back control of your time and energy. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
28. Part 2: I quit
August 12, 2021 11:00 - 18 minutes - 34.9 MBIn episode 28, I dive into the rest of the story of how I quit, and all the career and life experiences that led me to this moment. It's been quite a ride and I know the next chapter in my own business will be even better than I can imagine. Take a listen to the twists and turns that led me to this fork in the road and what's next. Have you ever quit a perfectly good job? How did it go and what did you do next? Send me a DM @jessicacross.co and tell me how it went! --- Support this podc...
27. Part 1: I quit
August 10, 2021 11:00 - 10 minutes - 20 MBBIG NEWS! I quit my corporate job and I'm sharing the story in how I did it in a 2 part series. Today I dive into part 1 of my experience in becoming a quitter and how everything went down. It's not what you think! Be sure to check out part 2 when it releases later this week and follow me @jessicacross.co for the latest. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
26. Mindset Shift from Teacher into CEO
August 05, 2021 11:00 - 13 minutes - 25.4 MBDid you know when you were completing your 200 hour, that you were not only learning to teach, but that you were preparing to step into the role of CEO of a business? of YOUR business? I certainly did not, but it is absolutely true. Now that we know we are business owners in addition to teachers, how do we shift our mindset in order to lead our business? Take a listen to this episode to find out how and start taking action now! --- Support this podcast: https://podcasters.spotify.com/pod/...
25. Are you Busy or Are You Building?
August 03, 2021 11:00 - 19 minutes - 35.9 MBDuring a recent business building masterclass, we asked ourselves a very important question: Are you busy or are you building? If that simple question piqued your attention you DEFINITELY want to list to this episode. We talk about all the things that stop us from making lasting impacts in our business and ultimately, stop us from serving our community. We also talk about how to steer the ship around these very common and relatable pitfalls that we all dodge in our business. I know I do! Po...
24. Grow your 'Gram!
July 29, 2021 11:00 - 8 minutes - 16.5 MBEngagement, reach, likes, follows, oh my! Do you want to grow your social media, but you're struggling with all of the how tos to put into action? Today, we talk about what the heck are content pillars and why are they important to our overall strategy in reaching our clients. Take a listen to this clip from my Grow your 'Gram masterclass to gather some information about content pillars and some actionable tips into creating the pillars for your business. I'd love to hear how developing y...
23. 3 Secrets to Sales as a Service
July 27, 2021 11:00 - 13 minutes - 24.2 MBDoes the idea of selling yourself make you bristle? Are your palms sweating at the thought? Don't worry, you aren't alone! It's very relatable to feel uncomfortable in putting out your offer AND there are ways to acknowledge the discomfort and push past it. Today, I am sharing 3 secrets to flipping your mindset to viewing sales as a service to your clients, rather than strain or drain. Take a listen for some quick mindset shifts to implement right away. Let me know on Instagram @jessicacr...
22. 3 Instagram Tips to Push Past Fear
July 22, 2021 11:00 - 9 minutes - 18.4 MBDo you ever find yourself overthinking your presence online to the point of over analyzing so much that you don't post at all? It's so relatable and something many of us encounter in our businesses. Not to worry! I have three actionable tips to get you in the right mindset to engage with your community on IG. You can implement these tips right away to move you forward in connecting with your people! Take a listen and take some action today. --- Support this podcast: https://podcasters.sp...
21. Importance of Rest as a Soulpreneur
July 20, 2021 11:00 - 16 minutes - 30.9 MBWe promote the importance of self-care and need for rest to our students and clients as an essential part of the human experience. Are we also walking that walk? In Episode 21, I dive into my own experience with rest and as someone who is also building their business right alongside you, it's not easy to prioritize rest. It's definitely worth it. Do you struggle with making space for rest, or are you a pro? DM me on Instagram @jessicacross.co and tell me how it's going! --- Support this...
20. 3 Tips to Improve Your Email Marketing
July 15, 2021 11:00 - 12 minutes - 22.9 MBEmail marketing, do you have it? Do you love it, or not so much? I've got 3 tips for you today and they are quick wins that can get you going right away. One of the most frequently asked questions I get is if I don't have a huge email list, can I still launch? Let's go! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
19. Introducing Marketing Off the Mat!
July 13, 2021 11:00 - 4 minutes - 8.4 MBNew look, same pod! Welcome to Marketing Off the Mat! I am retiring the name 3rd Eye on the Prize and stepping into a new season of this beautiful community we've created together. Listen into find out the why behind the change and what to expect moving forward! (PS, you're stuck with me!) Send me a DM @jessicacross.co to let me know what you think of the shiny new look! I'd love to hear from you. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketingoffthemat/support
Jackie Cawthon on Photography, Yoga, & Open-Hearted Living
July 08, 2021 11:00 - 45 minutes - 84.7 MBI can not tell you how much I enjoyed this incredible chat with my friend Jackie Cawthon. Jackie is a 500 hour yoga teacher, meditation teacher, wife, mom and an amazing photographer for her business, @loveitallyoga. Jackie is one of those rare souls that makes you feel immediately at home the moment you meet them and you are going to feel her heart from this episode. She graciously shares a bit of her journey in balancing a career, entering motherhood, teaching yoga full time, and a buildin...