48. Where Copywriting & Values Meet w/Cassie Paton
Marketing Off the Mat | Business for Yoga Teachers
English - November 09, 2021 12:00 - 33 minutes - 62.2 MBEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Have you ever considered what the copy you write for your business says about your values? Regardless if the answer is yes or no, you'll definitely want to listen to this chat with my friend Cassie Paton.
Cassie is a copywriter and the founder of Mettle & Tonic. She creates potent stories for gutsy entrepreneurs. Cassie helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love.
We talk strategy, empathy and a values-first approach that will help you unlock the language that makes your dream clients become a bit obsessed with you
Be sure to follow Cassie @mettleandtonicco and don't miss her next Copy Hot Seat coming up on November 16 where she deep-dives into one of the most important pages of our website, our About Pages! It's totally free and you won't want to miss it.
So, what do you think about this episode? Send me a DM on Instagram with your thoughts and feedback. I'd love to nerd out on copy with you!
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