Google Shopping

3Q Digital Download

English - March 05, 2015 22:03 - 33 minutes - 77.2 MB - ★★★★★ - 3 ratings
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Next Episode: CPX Bidding and Closed-Loop Marketing

Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping!

Here are Matt’s key takeaways:

Make sure you have a feed provider or update your feed on a daily basis.
Within the feed be very granular, break out product types and write optimized titles and descriptions.
Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups.
Continue to optimize.
Use the data you find in Google Shopping to help the other areas in your accounts.