Ad Testing and Ad Copy
3Q Digital Download
English - February 19, 2015 22:03 - 32 minutes - 74.8 MB - ★★★★★ - 3 ratingsMarketing Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: YouTube!
Next Episode: Google Shopping
Podcast episode 9 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level.
Here are Brad’s top 5 tips:
Define why you want to test: what are your success metrics?
What are you going to learn from the test?
Are you going to do a/b testing at an ad group level, or by using multi ad group systems?
Determine how much you’re committed to looking at competitive info.
Set a schedule to check results, pause losers, and create new ads.