CPX Bidding and Closed-Loop Marketing

Focusing on lead-gen is old news. Use CPX bidding and closed loop marketing to focus on generating quality leads instead. Host Joseph Kerschbaum and guest Luke Alley from Avalaunch Media discuss the new tactic in this episode.

Here are Luke’s key takeaways from this week’s episode:

You have to approach the project like you’re a consultant
Get ready to get your hands dirty (something’s going to break)
Start thinking about quality leads over cost per lead
You’ll look better in the eyes of your clients/boss
You’re still going to need to be really good at AdWords

Are you excited to give Closed-Loop Marketing a try? Let us know in the comments!

 
 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Focusing on lead-gen is old news. Use CPX bidding and closed loop marketing to focus on generating quality leads instead. Host Joseph Kerschbaum and guest Luke Alley from Avalaunch Media discuss the new tactic in this episode.

Here are Luke’s key takeaways from this week’s episode:

You have to approach the project like you’re a consultant
Get ready to get your hands dirty (something’s going to break)
Start thinking about quality leads over cost per lead
You’ll look better in the eyes of your clients/boss
You’re still going to need to be really good at AdWords

Are you excited to give Closed-Loop Marketing a try? Let us know in the comments!

 
 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!