EP 02: How UK Hamper Company: Virginia Hayward Prepare for the Christmas Season that Accounts for 95% Revenue

2X eCommerce Podcast

English - November 25, 2014 17:45 - 47 minutes - 21.7 MB - ★★★★★ - 51 ratings
Marketing Business Entrepreneurship business digitalmarketing ecommerce etail etailers magento marketings multichannelretail omnichannel onlineretail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: EP 01: How The Diamond Store Doubled Their £5 million+ ($8m) Online Jewellery Business By Introducing Product Videos

Next Episode: EP 03: How SockShop.co.uk focus On Only Selling Socks Online - a Niche Line of Products & Consistently Grow their 7 Figure Business

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time.
Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com.
I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics.
They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels.
How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.

http://2xmedia.co/podcast/ep02/