1 Simple Thing Podcast | Build a Better Business by Building a Better You! Podcast Episodes featuring Scott McKain

“How to Create Distinction” with Scott McKain

1 Simple Thing Podcast | Build a Better Business by Building a Better You! - August 28, 2015 05:00 - 15 minutes ★★★★★ - 136 ratings
Today’s marketplace is crowded. Customers are being deluged with ads and requests for their time and attention. It’s easy for your business to get lost in the crowd. Today we share valuable advice from author Scott McKain based on his book, “Create Distinction: What to Do When ''Great'' Isn't Go...

“Design Your Ideal Customer Experience” with Scott McKain

1 Simple Thing Podcast | Build a Better Business by Building a Better You! - August 27, 2015 05:00 - 16 minutes ★★★★★ - 136 ratings
Author Scott McKain talks about the fourth cornerstone of distinction: having a customer experience focus. Distinctive organizations and individuals focus on the experience. What does it feel like to do business with you? Scott says ultimate customer experience is finding a way to create an expe...

“How to Tell Your Story” with Scott McKain

1 Simple Thing Podcast | Build a Better Business by Building a Better You! - August 26, 2015 14:48 - 17 minutes ★★★★★ - 136 ratings
Author Scott McKain talks about the third cornerstone of creating distinction: communication. Distinctive organizations and individuals communicate through the power of story. Scott reveals that every distinctive company has some story behind it that unites and bonds us with that organization. I...

“The POWER of Creativity” with Scott McKain

1 Simple Thing Podcast | Build a Better Business by Building a Better You! - August 25, 2015 05:00 - 17 minutes ★★★★★ - 136 ratings
Scott McKain talks about the second cornerstone of creating distinction for our business: creativity. He reminds us that we don’t have to be creative from A to Z. If we’re creative at one specific point, it can totally revolutionize our business, and cause others to perceive us as distinctive in...

“Let’s Get Clarity” with Scott McKain

1 Simple Thing Podcast | Build a Better Business by Building a Better You! - August 24, 2015 05:00 - 16 minutes ★★★★★ - 136 ratings
Author Scott McKain discusses our modern competitive world, and what it takes to stand out and distinguish ourselves from others. On this episode, he talks about the first cornerstone of distinction: Clarity. Who are you? Who are you not? What do you stand for? Why would a customer choose you in...