Greymatter Podcast Episodes featuring Nir Eyal
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Nir Eyal on Building Habit-Forming Tech | #ProductSF
Greymatter - December 06, 2016 00:39 - 32 minutes ★★★★ - 118 ratingsNir Eyal, the author of “Hooked: How to Build Habit-Forming Products” dives into the psychology behind building technology that creates consumer habits. He summarizes his four-step Hook canvas (Trigger, Action, Reward, Investment) and reminds us that it's not the best product that wins—the winner...
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