IBM thinkLeaders Podcast Episodes featuring Lauren Maffeo

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Understanding the customer: Data, demographics, & targeting w/ David Allison & Lauren Maffeo

IBM thinkLeaders - August 02, 2019 10:00 - 30 minutes ★★★★★ - 15 ratings
Are demographics worthless? How do we strike a balance with personalization? What responsibility do companies have with data? In this episode of IBM thinkLeaders podcast, we are joined by David Allison (founder of the Valuegraphics Database) and Lauren Maffeo (associate principal analyst at GetAp...

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