What Works Podcast Episodes featuring Ali Shapiro

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EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro

What Works - April 17, 2018 15:11 - 42 minutes ★★★★★ - 171 ratings
The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between health and politics — and positions her opinion in a way that her ideal customers breathe out: “finally, someone gets it!” * What writing exercise she ...