Latest Untether Podcast Episodes
A little comfort by the side of the road
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - March 02, 2016 13:11 - Video ★★★★★ - 1 ratingWelcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA ...
In case of emergency call your nearest...WaffleHouse?
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - February 23, 2016 14:18 - Video ★★★★★ - 1 ratingWelcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kon...
Gaga, Intel and Bowie...#DoesNotCompute
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - February 17, 2016 00:47 - Video ★★★★★ - 1 ratingWelcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Cani...
Coming into Los Angeles
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - February 09, 2016 20:19 - Video ★★★★★ - 1 ratingWelcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision &...
Shazaming your neighbourhood
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - February 02, 2016 12:41 - Video ★★★★★ - 1 ratingWelcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy ...
Holograms, bone conducting conversations and self-serve grocery stores
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - January 26, 2016 22:33 - Video ★★★★★ - 1 ratingWelcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity Supermarkets; Carrefour lets you shop like...
Get a Lyft, drive-thru and get local
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - January 18, 2016 22:15 - Video ★★★★★ - 1 ratingWelcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality di...
Down with Dengue Fever
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - January 12, 2016 23:38 - Video ★★★★★ - 1 ratingWelcome to episode #267. On the show: CES beacon scavenger hunt (again); EyeLock & Diebold rename the ATM "Irving"; Screen commerce by Think&Go; Billy Bishop Airport DOOH's the tunnel; Faking human stench to fight Dengue Fever; GM takes a Lyft for half a billion; Car commerce thanks to OnStar a...
Tweet that drone outta my face
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - January 05, 2016 22:38 - Video ★★★★★ - 1 ratingWelcome to episode #266. On the show: The first beacon'd city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson's is following you? They are; Adored loved to the tuned of $2.3 million; Fleetzen's on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks t...
The 2016 predictions extravaganza
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - December 30, 2015 15:18 - Video ★★★★★ - 1 ratingWelcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 20...
Nothing says Christmas like Membo, WayRay and the Samsung piano + Gary Johnson of ESRI
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - December 23, 2015 15:02 - Video ★★★★★ - 1 ratingWelcome to episode #264. On the show: Membo moves into mobile; Moz partners with NavAds; WayRay announces the first holographic navigation; the Samsung holiday piano; Netflix helps you create snooze socks; Factual raises $35M; Mondelez's Cherry Ripe campaign down under; Facebook & UBER team up ...
Absolut-ly IoT, treats for cookies and Walmart's mobile payments grand entrance + Ted Mann of SnipSnap
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - December 15, 2015 15:33 - Video ★★★★★ - 1 ratingWelcome to episode #263. On the show: Absolut-ly IoT; Pagen treats for real web cookies; Wayfindr finds Google - and $1 million; Irisys' Gazelle 2; Tapestry of Hope with Jane Goodall and ESRI; PlaceIQ and IRI team up; Walmart's mobile payment play; Download the Sears app to get free shipping; D...
No hiding from racist tweets + Mikhail Damiani of Blue Bite
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - December 09, 2015 15:27 - Video ★★★★★ - 1 ratingWelcome to episode #262. On the show: You can't hide from racist tweets; Bfonics launches WiFi beacon; Mobify acquires Donde; UberMedia's LROI; Tyrers Department Store tests the Digital Clothing Rail; Aruba Networks launches Mobile Engagement 2.0; Domino's Easy Order button; Placemeter's new Se...
Da da da daaaaa da + Erik McMillan of Shelfbucks
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - December 03, 2015 00:11 - Video ★★★★★ - 1 ratingWelcome to episode #261. On the show: Star Wars infiltrates bus shelters; Placester raises $27M; Beretta's bluetooth gun; L&PM Editores gives away subway tickets in books; Kantar Shopcom partners in data with 4INFO; Book your room at the Air Canada Centre thanks to AirBnB and MLSE; Tapad partne...
Car vending machines, tv ads that follow you & Virgin's SeatView + Ryan Laul of dTheory
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - November 24, 2015 00:48 - Video ★★★★★ - 1 ratingWelcome to episode #260. On the show: Millennial Media works with Rentrak to match TV ads with mobile; Western Union partners with WeChat; America's Movie Night courtesy or RedBox; National Geographic launches "Find your park, love your park"; Carvana's car vending machine; SenionLab launches S...
The crazies are everywhere
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - November 18, 2015 02:30 - Video ★★★★★ - 1 ratingWelcome to episode #259. On the show: Jet.com entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke's Wish In A Bottle campaign; Google Maps go all in on offline; Verve partners with Moa...
The starships have descended
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - November 11, 2015 02:59 - Video ★★★★★ - 1 ratingWelcome to episode #258. On the show: A fleet of starship...delivery robots; LISNR raises $$; Amazon kills product dead; MediaSignage geotargeting moving vehicles; Rodilla gives away lunch; Facebook let's brands know who's nearby; Walgreens marries rewards and Apple Pay; Apple testing new indoo...
Lowe's in spaaaaaaace
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - November 04, 2015 01:24 - Video ★★★★★ - 1 ratingWelcome to episode #257. On the show: Tommy Hilfiger brings VR to the store; eeGeo launches global 3D mapping platform; MLB using SnapChat geofilters for the World Series; Taggalo blends beacons with facial recognition; Sochat lets you text anyone nearby; Lowe's opening a hardware store in spac...
It's 2012 all over again
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - October 27, 2015 21:40 - Video ★★★★★ - 1 ratingWelcome to episode #256. On the show: Zikit's now or never coupons; Paying with sounds; Short stories by ShortEdition; Unmapped; Pixie; Google's shopping insights; UNICEF Kid Power with Target; Uniqlo's U-Mood; GPS-based metering in NYC; MapQuest's refresh; Gimbal whitepaper - Unlocking the fut...
Mapping the American curse
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - October 21, 2015 01:37 - Video ★★★★★ - 1 ratingWelcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acquired by RetailNext; SIM Partners + Show Carnival; Niantic Labs raises $20M...
Street meat never tasted so good
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - October 14, 2015 00:44 - Video ★★★★★ - 1 ratingWelcome to episode #254. On the show: Ordering pizza from the street; LOCALiz from Bulzi; Droneports in Rwanda; Sunshine weather app; Your opinion pays in Portland; RevTrax patent; Walgreens' discounts for steps; Salvation Army's Human Needs Index; eyeQ update; Walmart's "Magic" service called ...
Praying for an alternate reality
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - October 06, 2015 22:09 - Video ★★★★★ - 1 ratingWelcome to episode #253. On the show: Easy location for SMEs thanks to Localistico; Walkbase teams with Samsung for in-store analytics; Amazing Amazon's Flex; On demand clothes alteration by Air Tailor; Nescafe brings virtual reality to...coffee; BestBuy's robot Chloe; Google acquires Jibe; Fou...
Sizzl, Eatsa without the waitsa and Rob joins Foko
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - September 30, 2015 01:08 - Video ★★★★★ - 1 ratingWelcome to episode #252. On the show: Eastsa removes waiters from the restaurant; Fujitsu partners with iProximity; Panama does location video sharing; Goodwill's GoBin; Oscar Meyer is your new...matchmaker? Thinknear's ThinkPolitical; Starbucks rolls out "order & pay" everywhere; Coke-moji's; ...
Book reviews, Bluesmart and Bruce
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - September 22, 2015 01:43 - Video ★★★★★ - 1 ratingWelcome to episode #251. On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton's Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin's natural language driving app; UnderArmour and Sports Authority team up around MapMyFitness; Where2GetIt r...
The secret to unlimited gas
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - September 15, 2015 00:34 - Video ★★★★★ - 1 ratingWelcome to episode #250. On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; Drive Smart in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Estimote's Nearables; BP's Give a Reward, Get a...
Selling blood for tickets + Wojtek Hoch of Nomadic Uno
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - September 07, 2015 14:03 - Video ★★★★★ - 1 ratingWelcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood...in Transylvani...
Man thongs, change room sex and baseball (with a side of Springsteen)
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - August 31, 2015 14:50 - Video ★★★★★ - 1 ratingWelcome to episode #248. On the show: Uniqlo's Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news about United Airlines, Macy's Blue Bite and t...
A new streak begins
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - August 26, 2015 11:02 - Video ★★★★★ - 1 ratingWelcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; A...
Our moment of Zen + Thomas Walle Jensen of Proxbook
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - August 10, 2015 13:12 - Video ★★★★★ - 1 ratingWelcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the ...
Holy Fook!
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing - August 03, 2015 14:26 - Video ★★★★★ - 1 ratingWelcome to episode #245. On the show: Anonymous proximity messaging with NOD; Visor let's you see what's happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hipcamp's landsharing services. Member news f...
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