Latest Sugar cookies Podcast Episodes
159. Baking it Down - Excuse my Excuses.
Baking it Down with Sugar Cookie Marketing 🍪 - April 23, 2024 23:00 - 1 hour ★★★★★ - 283 ratings🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in th...
158. Baking it Down - Comfy Mistakes
Baking it Down with Sugar Cookie Marketing 🍪 - April 16, 2024 19:00 - 23 minutes ★★★★★ - 283 ratings🤦♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In...
157. Baking it Down - Deborah Deborah Deborah
Baking it Down with Sugar Cookie Marketing 🍪 - April 09, 2024 17:00 - 1 hour ★★★★★ - 283 ratings⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant clo...
156. Baking it Down - Class is Canceled
Baking it Down with Sugar Cookie Marketing 🍪 - April 02, 2024 17:00 - 1 hour ★★★★★ - 283 ratings⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie...
155. Baking it Down - Upsetspectations
Baking it Down with Sugar Cookie Marketing 🍪 - March 26, 2024 18:00 - 1 hour ★★★★★ - 283 ratings😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane...
154. Baking it Down - Cottage Curb Appeal
Baking it Down with Sugar Cookie Marketing 🍪 - March 19, 2024 18:00 - 1 hour ★★★★★ - 283 ratings🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your hou...
153. Baking it Down - The Facebook Ouch-tage 2024
Baking it Down with Sugar Cookie Marketing 🍪 - March 12, 2024 21:00 - 1 hour ★★★★★ - 283 ratings👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed t...
152. Baking it Down - Copy This
Baking it Down with Sugar Cookie Marketing 🍪 - March 04, 2024 18:00 - 1 hour ★★★★★ - 283 ratings✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someo...
151. Baking it Down - Hobby vs. Have To
Baking it Down with Sugar Cookie Marketing 🍪 - February 20, 2024 20:00 - 1 hour ★★★★★ - 283 ratings🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a...
150. Baking it Down - License to Delight
Baking it Down with Sugar Cookie Marketing 🍪 - February 13, 2024 18:00 - 1 hour ★★★★★ - 283 ratings🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up i...
149. Baking it Down - I Adject...ive!
Baking it Down with Sugar Cookie Marketing 🍪 - February 06, 2024 18:00 - 1 hour ★★★★★ - 283 ratings☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shu...
148. Baking it Down - Branding Woes
Baking it Down with Sugar Cookie Marketing 🍪 - January 30, 2024 20:00 - 1 hour ★★★★★ - 283 ratings🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fa...
147. Baking it Down - Peeky Blinders
Baking it Down with Sugar Cookie Marketing 🍪 - January 23, 2024 19:00 - 1 hour ★★★★★ - 283 ratings👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wonder...
146. Baking it Down - G-i-v-e-a-w-a-y-s 101
Baking it Down with Sugar Cookie Marketing 🍪 - January 16, 2024 20:00 - 58 minutes ★★★★★ - 283 ratings🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stu...
145. Baking it Down - Not All Leads are Created Equal
Baking it Down with Sugar Cookie Marketing 🍪 - January 09, 2024 20:00 - 1 hour ★★★★★ - 283 ratings☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Co...
144. Baking it Down - Community Groups 101
Baking it Down with Sugar Cookie Marketing 🍪 - January 02, 2024 17:00 - 1 hour ★★★★★ - 283 ratings📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary t...
143. Baking it Down - EYO (End of Year) Tasks
Baking it Down with Sugar Cookie Marketing 🍪 - December 26, 2023 21:00 - 1 hour ★★★★★ - 283 ratings📑 A list of EOY Tasks to set you up for sales in 2024 Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge so...
142. Baking it Down - Burnout Boundaries
Baking it Down with Sugar Cookie Marketing 🍪 - December 19, 2023 19:00 - 1 hour ★★★★★ - 283 ratings💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas. 'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's ou...
141. Baking it Down - The Cookie Class Kits Explained
Baking it Down with Sugar Cookie Marketing 🍪 - December 12, 2023 21:00 - 52 minutes ★★★★★ - 283 ratings🏫 The Cookie Class Kits Explained and how you can get all 13 kits for $4.84 each Okay yeah - Heather here. I made a calendar boo-boo and thought I'd be in town on Monday, but turned out, I'll be outta town, so I had to record the "Tuesday Podcast" for the "Onesday Wednesday Newsletter" on Sunda...
140. Baking it Down - Vendy Blendy Marketing-Endy
Baking it Down with Sugar Cookie Marketing 🍪 - December 05, 2023 20:00 - 1 hour ★★★★★ - 283 ratings🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like each year we learn a lit...
139. Baking it Down - 2023 Best Baker Gift List
Baking it Down with Sugar Cookie Marketing 🍪 - November 28, 2023 21:00 - 1 hour ★★★★★ - 283 ratings🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your credit cards, because som...
138. Baking it Down - If I Gave You a Million Dollars
Baking it Down with Sugar Cookie Marketing 🍪 - November 21, 2023 21:00 - 1 hour ★★★★★ - 283 ratings🤑What if I Gave You A Million Dollars... Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice before we did it. Full con...
137. Baking it Down - Surviving Q4
Baking it Down with Sugar Cookie Marketing 🍪 - November 14, 2023 20:00 - 1 hour ★★★★★ - 283 ratings😵💫 Surviving Q4 - the fight for the newsfeed It's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death ...
136. Baking it Down - The Last Rule Bender
Baking it Down with Sugar Cookie Marketing 🍪 - November 07, 2023 20:00 - 1 hour ★★★★★ - 283 ratings⤴️ The Last Rule Bender - bending the rules for the bottom line You know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall gu...
135. Baking it Down - Audit of a Cake Class
Baking it Down with Sugar Cookie Marketing 🍪 - October 31, 2023 19:00 - 1 hour ★★★★★ - 283 ratings🍰 Audit of a Cake Class and the lessons we're implementing. Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own cla...
134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry
Baking it Down with Sugar Cookie Marketing 🍪 - October 24, 2023 19:00 - 1 hour ★★★★★ - 283 ratings🍓Vendy Blendy Berry (and how to squeeze the most from it) It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a minute.) Get into the holi...
133. Baking it Down - Corporate Girly Era
Baking it Down with Sugar Cookie Marketing 🍪 - October 17, 2023 19:00 - 1 hour ★★★★★ - 283 ratings💼 Corporate Girly Era Corrie was on a mission this year to enter her ✨corporate girly era✨ - 👨💼 a time in her life (and business) where she gets most of her leads from small to medium-sized businesses (and heck - at this point, international businesses). Why? 🧦 Because corporate clients rock...
132. Baking it Down - The 1 Percenters
Baking it Down with Sugar Cookie Marketing 🍪 - October 09, 2023 19:00 - 1 hour ★★★★★ - 283 ratings1️⃣ The One Percenters As admins of a group of niche cottage home bakers, we get to see a lot of questions about getting sales - and even more people thinking they can compete on price to gain traction in the marketplace. But competing on price is a literal race to the bottom - the bottom of ...
131. Baking it Down - Consistent Crows
Baking it Down with Sugar Cookie Marketing 🍪 - October 03, 2023 19:00 - 1 hour ★★★★★ - 283 ratings🦉 Consistent Crows Ruth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to her ability to wake up at...
130. Baking it Down - Make Mistakes.
Baking it Down with Sugar Cookie Marketing 🍪 - September 26, 2023 21:00 - 1 hour ★★★★★ - 283 ratings🩹 Make Mistakes. I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansio...
Related Sugar cookies Topics