Latest Strategic marketing Podcast Episodes
Dom Rants And Explores The Murky World Of Copyright Infringement In The Age Of Social Media (& Why You Should Give A Shit)
Content Crusaders - July 07, 2020 23:23 - 48 minutesConnect with us: You can also watch this episode on YouTube. Join at Content Crusaders Podcast Community Facebook group (https://www.facebook.com/groups/ContentCrusadersCommunity/) and the drop us a note under #copyright Having a problem and you can't solve it? Check out the hook an...
Can We Help @lochnesshoney Build Some Serious Buzz Around Their Business?
Content Crusaders - May 14, 2020 02:52 - 33 minutesJust a reminder that there are a few ways you can connect with us. Leave us a voice message: Don’t agree with what we have to say? Or do you own this business and want to give us a piece of your mind? Why not call us and leave us a voicemail at: +61861178448. You might find yourself ...
Instagram May Have Embarrassed @rsvpmase Off The Platform But Wouldn't You Like To See Him Come Back?
Content Crusaders - May 01, 2020 00:47 - 37 minutesAlmost at 5 episodes! We set ourselves the goal of doing at least 5 so we’re almost at the top of that content mountain. Yay! So here’s a special episode where we fix a celebrity account. We mention a few songs this episode so click to become initiated with our 3 favourite Mase hits (...
Can We Help @realcondoestatewithstyle Sell The Real Estate Dream When Reality Sucks So Much Right Now?
Content Crusaders - April 20, 2020 22:30 - 33 minutesWe also start this episode talking about these Corona-based ads so if you'd like to watch them in their entirety then here they are. Facebook — 'We're never lost if we can find each other' Colgate — 'Our smiles keep us together' Just a reminder that there are a few ways you can co...
Can We Inspire Your Mum To Shop At @grasshopper.cannabis.company?
Content Crusaders - April 10, 2020 23:01 - 35 minutesSooooo *it’s Corona time* and apart from doing this we’ve just holed up here watching TikToks, Tiger King and giving out brain leakings out for free. You're welcome! Leave us a voice message: Don’t agree with what we have to say? Or do you own this business and want to give us a piece...
2. Can We Inspire Your Mum To Shop At @grasshopper.cannabis.company?
Content Crusaders - April 10, 2020 23:01 - 35 minutesSooooo *it’s Corona time* and apart from doing this we’ve just holed up here watching TikToks, Tiger King and giving out brain leakings out for free. You're welcome! Leave us a voice message: Don’t agree with what we have to say? Or do you own this business and want to give us a piece...
Does Donald Trump Belong On Your Insta, @duncanoilpropane?
Content Crusaders - April 06, 2020 04:04 - 27 minutesAlright, alright, alright! We put it alllllllll out there. Now it's over to you cool cats and kittens. Leave us a voice message: Don’t agree with what we have to say? Or do you own this business and want to give us a piece of your mind? Why not call us and leave us a voicemail at: ...
1. Does Donald Trump Belong On Your Insta, @duncanoilpropane?
Content Crusaders - April 06, 2020 04:04 - 27 minutesAlright, alright, alright! We put it alllllllll out there. Now it's over to you cool cats and kittens. Leave us a voice message: Don’t agree with what we have to say? Or do you own this business and want to give us a piece of your mind? Why not call us and leave us a voicemail at: ...
Does competitive intelligence help improve the bottomline? (Part 1)
Paurav Shukla on marketing management - April 15, 2012 09:33 - 7 minutesDoes competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.
Websites For Authors
Free Publicity Focus Group - December 24, 2011 10:51 - 8 minutesAuthor websites are the most important component in the author's marketing toolkit. A website is a website is a website. These days anyone can put up a website. Simple websites that have been thrown up to create presence on the Internet are just that - simple websites. An effective book marketi...
What makes a good luxury brand great?
Paurav Shukla on marketing management - December 08, 2011 10:09 - 3 minutesThe article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.
Top Ten Reasons Why Your Book Marketing Strategy Is Not Working
Free Publicity Focus Group - December 06, 2011 11:44 - 10 minutesDo you wonder why your book marketing strategy is not producing the book sales you hoped for? Learn how to achieve better results by using free publicity resources to create marketing and publicity campaigns for little or no money
The compromise effect in our decision making
Paurav Shukla on marketing management - July 02, 2010 21:31 - 3 minutesMost consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairl...
The local dimension of luxury
Paurav Shukla on marketing management - March 01, 2010 23:12Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craft...
Massification of Luxury: the Chinese Invasion
Paurav Shukla on marketing management - January 31, 2010 17:48 - 4 minutesAnalysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepren...
Status (luxury) consumption in cross-national context: Managerial implications
Paurav Shukla on marketing management - January 23, 2010 00:36 - 5 minutesIn my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via...
Status (luxury) consumption among British and Indian consumers
Paurav Shukla on marketing management - January 09, 2010 21:46Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how...
Consequences of consumer confusion
Paurav Shukla on marketing management - December 25, 2009 19:14 - 8 minutesAs stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of f...
Podcast: Antecedents to consumer confusion
Paurav Shukla on marketing management - December 22, 2009 16:06Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this.
Antecedents to consumer confusion in financial services industry
Paurav Shukla on marketing management - December 03, 2009 12:01It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their...
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