Latest Showffers Podcast Episodes

Episode 9 - The Virtual Tradeshow: Part 3 When IRL Gets Cancelled

SHOWFFERS The Tradeshow Podcast - May 29, 2020 16:59 - 34 minutes
Your Showffers assess the state of Virtual Tradeshows, what they have to offer, how they compare to live events, what to expect a virtual show to deliver and resources for getting to know virtual in the new normal.  This is a must listen episode for event marketers, sales teams and marketers at ...

Episode 8 - Part 2 When IRL Gets Cancelled

SHOWFFERS The Tradeshow Podcast - May 19, 2020 22:51 - 24 minutes
Your Showffers share first hand experiences in crisis leadership.

Episode 7 - When IRL Gets Cancelled, IMAGINATION Gets Busy!

SHOWFFERS The Tradeshow Podcast - April 21, 2020 13:43 - 26 minutes
Heyyyyyyyayyyyy!  The world may be on pause, live shows may seem like a distant dream of the past that we will never experience again...  but alas, with a little creativity and hot sauce, event marketers can prevail.  In this first in a four part series on "What to Do When IRL gets Cancelled", y...

Episode 6- - Pandemic Mitigation #1

SHOWFFERS The Tradeshow Podcast - March 22, 2020 17:12 - 11 minutes
Join the Showffers for our first segment of "What Happens When IRL Gets Cancelled".  We offer insider insights as the COVID-19 pandemic shifts the world from live to cancelled!  This episode tees up the series offering blow by blow updates on what is happening from inside big corporations and at...

Episode 5 - Persuasive Show Campaigns

SHOWFFERS The Tradeshow Podcast - March 15, 2020 23:21 - 22 minutes
The six laws of persuasion are used to influence our decisions in many everyday situations.  Your Showffers recount how they have used Cialdini's famous framework in building authentic and compelling show communications and campaigns.  Tune in to hear how you can influence winning outcomes for...

Episode 4 - The First Time...

SHOWFFERS The Tradeshow Podcast - February 22, 2020 02:55 - 25 minutes
Your Showffers recount their first time exhibiting.  Rich with insights about what makes for a memorable first, some nice cheap tricks and a great way to get to know your Showffers. Download, rate, share our podcast, we want to help you SHOW THE WORLD! Learn more about tools we are building ...

Episode 3 - At-Show Market Research

SHOWFFERS The Tradeshow Podcast - February 18, 2020 21:43 - 30 minutes
In this episode, we discuss the mystery of Milkshake Marketing and get the lowdown on how to execute show floor surveys.  Get expert tips on how to maximize the tradeshow opportunity to hear from your prospective and active customer base.  Market research allows you to make your product and mark...

Episode 2 - In Booth Events

SHOWFFERS The Tradeshow Podcast - February 17, 2020 23:43 - 34 minutes
In this episode, your SHOWFFERS explore the ins and outs of in-booth events.  We recount our successful event attractions and which to avoid.  Come along for the ride as we share our tradeshow wins and mishaps. Learn more about the tools we are building to help event marketers maximize Tradesh...

Episode 0 - Entrepreneurs & Freaks

SHOWFFERS The Tradeshow Podcast - February 17, 2020 23:28 - 10 minutes
This episode provides an overview of why we set out to create this podcast and to share the beginning of our entrepreneurial journey as we set out to build tools that we wish would have existed throughout our careers as event marketers.  You can learn more and sign up to follow that emerging too...

Episode 1 - (e)Blast-Off!

SHOWFFERS The Tradeshow Podcast - December 07, 2019 23:37 - 29 minutes
In this debut episode, your SHOWFFERs Britt, Lilo and Kate take you on a door to door ride revealing the tips and tricks you need to make your preshow eBlast campaigns deliver high impact booth traffic. Listen as your favorite booth babes discuss what (and what not) to do to ensure eBlast success.