Latest Nicholas scalice Podcast Episodes
Non-Marketing Tools
Learn Growth Marketing - April 30, 2021 09:00 - 12 minutesOn this episode, I share 10 non-marketing tools I use daily to stay organized and get more done in less time. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π 10 Useful Non-Marketing Tools for Marketers [Article] Explore Airtable β Explore Asana β Explore Calendly β Explore Canva β Explore Gra...
Marketing Robots
Learn Growth Marketing - April 23, 2021 16:00 - 8 minutesOn this episode, find out how Artificial Intelligence (AI) is changing the way marketers work with 3 specific AI-powered use cases and how you can leverage them today. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π The Marketing Robots Are Here to Help [Article] Conversion.ai Unbounce [Speci...
The 5 Stages of Awareness
Learn Growth Marketing - April 16, 2021 09:00 - 13 minutesOn this episode, learn how one of the world's best copywriters created a framework to help you craft the right message for the right person at the right time. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π What Are the 5 Stages of Awareness? [Blog Post] Breakthrough Advertising Interview wit...
Conversion Optimization Tools
Learn Growth Marketing - April 09, 2021 09:00 - 14 minutesEver wonder which marketing tools to use to turn more of your website visitors into leads and customers? Here are 10 of my favorites that will help you do just that. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π 10 Conversion Optimization Tools to Supercharge Your Website Unbounce CallRail ...
Marketing Paths
Learn Growth Marketing - January 15, 2021 10:00 - 11 minutesOn this episode, I share some quick tips on how to discover your marketing career path. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π Choosing Your Marketing Career Path [Article] This Is Marketing - - - - - Spread the Word: β’ Share the Show: Click here to preview a tweet you can publish ...
Broken Marketing
Learn Growth Marketing - January 08, 2021 10:00 - 14 minutesOn this episode, learn which 7 problems could be causing your marketing efforts to failβand how to avoid them. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π Why Your Marketing Is Broken and How to Fix It [Article] How to Clarify Your Message Influence Fogg Behavior Model Hotjar - - - - - ...
Offers That Convert
Learn Growth Marketing - January 01, 2021 10:00 - 10 minutesOn this episode, learn my simple 4-part framework for crafting an offer that converts. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π Creating Offers That Convert with the TACO Framework Interview with Seth Godin on Growth Marketing Toolbox [Podcast] - - - - - Spread the Word: β’ Share the ...
Conversion Optimization Skills
Learn Growth Marketing - December 18, 2020 10:00 - 9 minutesOn this episode, I share 5 tips to supercharge your skills as a conversion optimization specialist. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π - - - - - Spread the Word: β’ Share the Show: Click here to preview a tweet you can publish β’ Review the Show on Apple Podcasts: growthmarketer....
You Need a Landing Page
Learn Growth Marketing - November 13, 2020 10:00 - 13 minutesOn this episode, find out how landing pages can help you supercharge your marketing campaigns by generating more leads and sales. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π Why You Need a Landing Page [Full Article] The Paradox of Choice Unbounce Elementor Unbounce Review 7 Quick Landing...
Starting a Newsletter
Learn Growth Marketing - November 06, 2020 15:00 - 15 minutesOn this episode, learn how to start a newsletter in 10 simple steps with specific tools and tips to get more subscribers. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π How to Start a Newsletter in 10 Simple Steps [Full Article + Links] - - - - - Spread the Word: β’ Share the Show: Click he...
Traffic vs. Conversions
Learn Growth Marketing - October 30, 2020 09:00 - 12 minutesAre you still primarily focusing on "getting more traffic" to your website without trying to convert that traffic into leads and customers? If so, this episode can help you make that traffic more valuable without spending more on advertising. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π Th...
Growth Marketing Mistakes
Learn Growth Marketing - October 23, 2020 09:00 - 9 minutesOn this episode, discover 5 problem areas that cause ineffective marketing campaigns and learn how to avoid them. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π The Dark Side of Growth Marketing [Article] Hotjar FullStory UsabilityHub Google Analytics - - - - - Spread the Word: β’ Share the...
Podcasting 101
Learn Growth Marketing - October 16, 2020 09:00 - 10 minutesDo you want to explore podcasts as a marketing tool for your brand, but not sure where to start? On this episode, I'll break down everything you need to know. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π The Power of Podcasts as a Marketing Tool [Article] Growth Marketing Toolbox Canva Fiv...
Overnight Marketing Success
Learn Growth Marketing - October 09, 2020 09:00 - 9 minutesWe've all heard about overnight marketing success stories, but often, there's a lot more going on below the surface. Learn what it really takes to win in marketing on this episode. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π The Myth of the Overnight Marketing Success Michael Dubin Interv...
Essential Growth Marketing Tools
Learn Growth Marketing - October 02, 2020 09:00 - 11 minutesOn this episode, find out exactly which types of growth marketing tools you need to have in your marketing stack in 2020 and beyond. - - - - - π SUBSCRIBE to GrowthMarketer Weekly π 5 Essential Types of Growth Marketing Tools [Article] Martech 5000 Infographic Unbounce Instapage Leadpages Con...
7 Landing Page Tips
Learn Growth Marketing - September 25, 2020 09:00 - 19 minutesOn this episode, I'll share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers. Links and Resources: 7 Quick Landing Page Optimization Tips [Article] Landing Page Framework [FREE GUIDE] - - - - - π SUBSCRIBE to GrowthMarketer Weekly π -...
Growth Marketing 101
Learn Growth Marketing - September 18, 2020 09:00 - 11 minutesOn this episode, I go back to the basics to define growth marketing and answer some common questions about getting started. Links and Resources: GrowthMarketer Weekly What is Growth Marketing? [Article] - - - - - π SUBSCRIBE to GrowthMarketer Weekly π - - - - - Spread the Word: β’ Share th...
Google Marketing Tools
Learn Growth Marketing - September 11, 2020 09:00 - 13 minutesOn this episode, get a quick breakdown of 4 free tools from Google that can help you improve your marketing campaigns. Links and Resources: GrowthMarketer Weekly Newsletter 4 Free Google Marketing Tools You Should Be Using [Article] Google Analytics Google Tag Manager Google Search Console...
Becoming a Better Marketer
Learn Growth Marketing - September 04, 2020 09:00 - 16 minutesOn this episode, learn 5 actionable tips that can help you become a better growth marketer. Links and Resources: GrowthMarketer Weekly [Newsletter] 5 Tips That Will Make You a Better Marketer [Article] Google Analytics Individual Certification HubSpotβs Inbound Marketing Certification Face...
Clarify Your Message
Learn Growth Marketing - August 28, 2020 09:00 - 13 minutesOn this episode, learn how to bring clarity to your marketing campaigns and compel people to take action with 5 simple tips. Links and Resources: How to Clarify Your Message [Article] Building a Story Brand How to Run a Five Second Test [Article] - - - - - π SUBSCRIBE to GrowthMarketer Wee...
Five Second Tests
Learn Growth Marketing - August 21, 2020 12:00 - 10 minutesOn this episode, learn how a simple test can help you improve your website or landing pages to get more people taking action. Links and Resources: How to Run a Five Second Test [Article] UsabilityHub How to Run a Five Second Test on UsabilityHub [Video] UserBob - - - - - π SUBSCRIBE to Gr...
Growth Marketing Rules
Learn Growth Marketing - August 14, 2020 09:00 - 16 minutesOn this episode, learn and memorize these 5 rules of growth marketing that can make or break your next campaign. Links and Resources: GrowthMarketer Weekly [Newsletter] The 5 Rules of Growth Marketing [Article] HubSpot Persona Resources Building a Story Brand Influence Nicholas on Twitter...
LinkedIn Engagement Secrets
Learn Growth Marketing - June 19, 2020 09:00 - 18 minutesOn this episode, learn how to write better posts on LinkedIn that get more engagement. Links and Resources: Growth Marketing Rockstars GrowthMarketer Newsletter - - - - - π SUBSCRIBE to GrowthMarketer Weekly π - - - - - Spread the Word: β’ Share the Show: Click here to preview a tweet you ...
You Need a Marketing Flywheel
Learn Growth Marketing - June 12, 2020 09:00 - 16 minutesOn this episode, I share why the marketing funnel is going away and how it is being replaced by the concept of a marketing flywheel. Links and Resources: HubSpot's INBOUND18 Keynote Growth Marketing Rockstars GrowthMarketer Newsletter - - - - - π SUBSCRIBE to GrowthMarketer Weekly π - - -...
Facebook Groups
Learn Growth Marketing - June 05, 2020 09:00 - 16 minutesOn this episode, I share everything you need to know about Facebook Groups, and why this is the #1 marketing channel you can't ignore in 2020. Links and Resources: Facebook Groups Growth Marketing Rockstars GrowthMarketer Newsletter
The Magic of Facebook Groups
Learn Growth Marketing - June 05, 2020 09:00 - 16 minutesOn this episode, I share everything you need to know about Facebook Groups, and why this is the #1 marketing channel you can't ignore in 2020. Links and Resources: Facebook Groups How to Grow a Facebook Group [Article] Growth Marketing Rockstars GrowthMarketer Newsletter - - - - - π SUBSC...
Facebook's New Oversight Board, Google's Podcast Manager, and LinkedIn Gets Dropped
Learn Growth Marketing - May 08, 2020 09:00 - 4 minutesOn this episode for Friday, May 8th, Facebook announces its new oversight board to guide content rules on the platform, Google launches Podcasts Manager to help podcasters maximize performance, and LinkedIn temporarily drops out of Google search. Links and Resources: GrowthMarketer.co Faceboo...
TikTok Tests New Ad Format, Facebook Trains Group Admins, and App Push Notifications Hit a Milestone
Learn Growth Marketing - May 06, 2020 09:00 - 4 minutesOn this episode for Wednesday, May 6th, TikTok is testing an ad format with a call-to-action button, Facebook is running a new series of education sessions for Facebook group admins, and app push notifications hit the highest open rate in 4 years. Links and Resources: GrowthMarketer.co TikTok...
Amazonβs Ad Business Grows 44%, TikTok Tops 2 Billion Installs, and Google Talks Site Speed
Learn Growth Marketing - May 04, 2020 09:00 - 4 minutesOn this episode for Monday, May 4th, Amazonβs ad business grows 44% during the first quarter, TikTok tops 2 billion downloads, and Google confirms site speed is a tiny ranking factor. Links and Resources: GrowthMarketer.co Amazonβs ad business grows 44% during the first quarter TikTok tops 2...
Google Removes 2.7 Billion Ads, Facebook Reaches 3 Billion Users, and HubSpot Teaches Product Marketing
Learn Growth Marketing - May 01, 2020 09:00 - 5 minutesOn this episode for Friday, May 1st, Google removes 2.7 billion ads, Facebook reaches 3 billion users, and HubSpot teaches product marketing. Links and Resources: GrowthMarketer.co Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019 Facebook Closes in on New Milestone of...
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