Latest Marketingtech Podcast Episodes
Question Everything
AdExchanger - April 23, 2024 09:30 - 47 minutes ★★★★★ - 70 ratingsQuad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
Turning Signal Loss Into A Gain
AdExchanger - April 16, 2024 09:30 - 50 minutes ★★★★★ - 70 ratingsCookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent c...
A New Day For Targeting And Analytics
AdExchanger - April 09, 2024 12:58 - 48 minutes ★★★★★ - 70 ratingsJeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and...
All Marketing Is Performance Marketing
AdExchanger - April 02, 2024 09:30 - 1 hour ★★★★★ - 70 ratingsIf Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”
Bloomberg Media Went Direct And Has No Regrets
AdExchanger - March 26, 2024 09:30 - 43 minutes ★★★★★ - 70 ratingsIt’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.
The Privacy-Utility Trade-Off
AdExchanger - March 19, 2024 09:30 - 49 minutes ★★★★★ - 70 ratingsBusinesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.
From ‘Big Data’ To Business Intelligence
AdExchanger - March 12, 2024 09:30 - 44 minutes ★★★★★ - 70 ratingsIt’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
Unpacking ‘Performance TV’
AdExchanger - March 05, 2024 10:30 - 53 minutes ★★★★★ - 70 ratingsAdvertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.
Straight Shooting With Invisalign
AdExchanger - February 27, 2024 10:30 - 56 minutes ★★★★★ - 70 ratingsIf you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.
Dispelling Multicultural Myths
AdExchanger - February 21, 2024 06:00 - 43 minutes ★★★★★ - 70 ratings“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.
#NoFilter With Eyeo’s New Chief Product Officer
AdExchanger - February 13, 2024 10:30 - 48 minutes ★★★★★ - 70 ratingsDo people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.
Inside Ally Financial’s Big Bet On Generative AI
AdExchanger - February 06, 2024 10:30 - 52 minutes ★★★★★ - 70 ratingsLots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
Generative AI Is Moving From Hype Into ‘Serious Mode’
AdExchanger - January 30, 2024 10:30 - 51 minutes ★★★★★ - 70 ratingsOver the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.
AWS Wants To Be The Backbone Of Independent Ad Tech
AdExchanger - January 24, 2024 12:53 - 51 minutes ★★★★★ - 70 ratingsRather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad te...
A Healthy Dose Of Programmatic, With Doceree’s CEO
AdExchanger - January 16, 2024 10:30 - 44 minutes ★★★★★ - 70 ratingsMeet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.
Why Semafor Embraces The B2B Publisher Mindset
AdExchanger - January 09, 2024 10:30 - 48 minutes ★★★★★ - 70 ratingsReaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
Don’t Talk Yourself Into A Downturn In 2024
AdExchanger - January 02, 2024 10:30 - 1 hour ★★★★★ - 70 ratingsAd revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosti...
Not All Automated Ad Products Are Alike
AdExchanger - December 19, 2023 14:43 - 55 minutes ★★★★★ - 70 ratingsGoogle’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExch...
The MRC May Be Old, But It’s Getting With The TV Program
AdExchanger - December 12, 2023 10:30 - 52 minutes ★★★★★ - 70 ratingsThe Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.
Taking The Measure Of Measurement On TikTok
AdExchanger - December 05, 2023 10:30 - 43 minutes ★★★★★ - 70 ratingsAs TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT pun...
It’s Time For Vanity Metrics To Perform A Disappearing Act
AdExchanger - November 28, 2023 10:00 - 53 minutes ★★★★★ - 70 ratingsJust because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
Down With Blocklists!
AdExchanger - November 21, 2023 10:30 - 1 hour ★★★★★ - 70 ratingsIt’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.
The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur
AdExchanger - November 14, 2023 10:30 - 41 minutes ★★★★★ - 70 ratingsGoogle Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."
Exploring The Minds – And Ad Spending Habits – Of Local Advertisers
AdExchanger - November 07, 2023 09:30 - 1 hour ★★★★★ - 70 ratingsLocal advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence, explains the story behind the numbers.
Data-Driven Marketing Is State Farm's Best Policy
AdExchanger - October 31, 2023 09:30 - 52 minutes ★★★★★ - 70 ratingsState Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.
Creative And Media’s Much-Needed Merger
AdExchanger - October 24, 2023 11:34 - 54 minutes ★★★★★ - 70 ratingsThe strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.
Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists
AdExchanger - October 17, 2023 09:30 - 1 hour ★★★★★ - 70 ratingsAdvertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.
Demystifying Black-Owned Media With Black Enterprise
AdExchanger - October 10, 2023 09:30 - 48 minutes ★★★★★ - 70 ratingsDespite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.
Buy Now, Pay Later … And Then Launch A Retail Media Network?
AdExchanger - October 03, 2023 09:30 - 50 minutes ★★★★★ - 70 ratingsKlarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.
GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’
AdExchanger - September 26, 2023 09:30 - 47 minutes ★★★★★ - 70 ratingsIs the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.
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