Latest Marketingforstartups Podcast Episodes

Fractional Chief Operations Officer Strategy for Business Growth

Marketing Sucks - August 18, 2019 05:23 - 1 hour ★★★★★ - 14 ratings
Fractional Chief Operations Officer Gene Naftulyev joined me for an hour-long discussion about the role of the second-in-command in any business, the COO. Gene's tenure as a COO has shaped the way he sees business. Knowing that processes produce predictable results, Gene champions the Goldilocks...

Streamlining and Simplifying your Marketing Every Quarter Systematically for Maximum Impact

Marketing Sucks - August 13, 2019 14:00 - 13 minutes ★★★★★ - 14 ratings
In order to make your success inevitable... in order to make success unavoidable, you need three things: 1.) A vision 2.) A plan 3.) The discipline to achieve that vision every week. In this episode, I talk through what that process has looked like for our clients and for myself, including tri...

Improve your Conversion Rates and Scale Faster

Marketing Sucks - August 06, 2019 14:00 - 21 minutes ★★★★★ - 14 ratings
Once you have a marketing and/or sales campaign that works for your business, you've gotta scale it. But before you scale, you need to Get BUSI! In this episode, I share a tool that has created a ton of financial success for our clients (adding MILLIONS in revenue) without spending a dollar mo...

Finding the RIGHT Marketing Campaigns for Your Business and Lifestyle

Marketing Sucks - July 30, 2019 14:00 - 20 minutes ★★★★★ - 14 ratings
It's incredibly EASY to stay busy as a marketer, or marketing department. From branding, to design, to webinars, Facebook ads, LinkedIn, Instagram, emails, sales automation... the list is literally endless. To be successful, you can do neither too many or too few marketing campaigns. And the c...

Marketing is Selling ... And Selling Starts with You

Marketing Sucks - July 19, 2019 20:59 - 23 minutes ★★★★★ - 14 ratings
Marketing is salesmanship multiplied. That means you can't market your product or service until you've successfully sold it. Stop asking friends or employees what they think and start asking people who can stroke a check and buy it! In this episode, I share steps to strengthen your marketing...

Positioning your product or service for more sales, even in a highly crowded market

Marketing Sucks - July 14, 2019 19:55 - 30 minutes ★★★★★ - 14 ratings
If someone is in your market and making more profit than you, you don't need a new product... you need better POSITIONING. Listen and learn how to identify your ideal customer, define clearly the uniqueness of what you offer, and develop an offer that your prospects want!

The Secret to Leveraging what you ALREADY Have (Assets and Capabilities)

Marketing Sucks - July 14, 2019 19:52 - 19 minutes ★★★★★ - 14 ratings
Most business owners I talk to are starry-eyed about some new project on the horizon. Truth is, you probably don't need anything NEW to grow your business, you likely have all the raw materials at your disposal... you're just not using them effectively. Listen in and learn how you can leverage y...

Let your Business Work for You by Doubling Down on your Strengths

Marketing Sucks - July 14, 2019 19:38 - 25 minutes ★★★★★ - 14 ratings
I'm pretty sure you didn't start your business so you could punch the clock 40, 60 or even 80 hours a week, right? Right. Before you leverage marketing, you need to reconnect to your strengths. Tune in to find out how.   To catch the show notes, go to https://cmox.co/e2

How a failed $183,294 marketing campaign fundamentally changed my approach to marketing

Marketing Sucks - July 14, 2019 19:19 - 10 minutes ★★★★★ - 14 ratings
In July, 2011, I was part of a huge marketing promotion. The client had invested $183,294 into their media buy, which promised them 4 million ad impressions, as well as multiple posts on a Facebook page with 8.4 million followers and a Twitter account with 2.5 million followers.   This was m...

Marketing Sucks - Trailer

Marketing Sucks - July 04, 2019 16:41 - 1 minute ★★★★★ - 14 ratings
Join Casey Stanton, founder of CMO Exponential founder and trusted chief marketing officer strategist, as he shares his process to help businesses generate more revenue (and profit) from marketing.