Latest Demand generation Podcast Episodes
Ep. 120 - How the old can be new again - with Brandon Most, Head of Marketing at GoLinks
SaaS Backwards - Reverse Engineering SaaS Success - April 26, 2024 15:00 - 33 minutes ★★★★★ - 2 ratingsEnterprise search has been around for quite some time, and it often conjures images of outdated intranet searches within the confines of an organization's internal networks. So how do you shift the focus from “old school” methods to a more dynamic, AI-powered approach that connects various appl...
Bringing Value at Every Stage of the Customer’s Journey
Pipeline Visionaries - April 23, 2024 12:00 - 31 minutesThis episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on the cloud. In this episode, Narine discusses fostering ongoing conversations with customers and fo...
Ep. 119 – Why CROs are struggling and what they can do about it – with Guy Mounier, Co-Founder and CEO of Aptivio
SaaS Backwards - Reverse Engineering SaaS Success - April 19, 2024 16:00 - 30 minutes ★★★★★ - 2 ratingsWith a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and m...
The Future of Gifting is AI Enhanced
Pipeline Visionaries - April 16, 2024 12:00 - 39 minutesThis episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Kris talks about the value and the future of gifting, diving into how AI wi...
Ep. 118 - What if creating a video was as easy as writing an email? With Jeremy Toeman, Founder of Aug X Labs
SaaS Backwards - Reverse Engineering SaaS Success - April 12, 2024 15:00 - 32 minutes ★★★★★ - 2 ratingsWe all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas. In this episode, Aug X Labs founder Jeremy Toeman talks about his personal frustration with the compl...
Defining the Enemy When Rebranding
Pipeline Visionaries - April 09, 2024 12:00 - 39 minutesThis episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions. In this episode, April shares her expertise on managing perceptions th...
Ep. 117 - How to convert 30% more web traffic in 90 days - with Sahil Patel, CEO of Spiralyze
SaaS Backwards - Reverse Engineering SaaS Success - April 05, 2024 15:00 - 31 minutes ★★★★★ - 2 ratingsIf you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable? That’s ...
Brand as the Hub of Your Go-To-Market Approach
Pipeline Visionaries - April 02, 2024 12:00 - 48 minutesThis episode features an interview with John Solomon, CMO at Therabody, the wellness tech pioneer that brought us the Theragun, among other products that optimize human performance and unlock the body's natural ability to achieve health and well-being. In this episode, John shares his strategy ...
Ep. 116 - The Role of Feedback in Product Management Success - with Satya Ganni, CEO of Beamer & Userflow
SaaS Backwards - Reverse Engineering SaaS Success - March 29, 2024 15:00 - 30 minutes ★★★★★ - 2 ratingsFeedback is not just a tool for improving products, but a strategic asset that can drive growth, innovation, and competitive advantage. In this episode, Satya Ganni, CEO of Beamer and Userflow, explains the importance of feedback in reducing churn in product-led SaaS companies. Feedback provi...
The Customer Journey Isn’t a Funnel - It’s a Spiral
Pipeline Visionaries - March 26, 2024 12:00 - 41 minutesThis episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data. In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important...
Ep. 115 - Data, Churn, and Increasing Productivity - with Jason Radisson, CEO & founder of Movo
SaaS Backwards - Reverse Engineering SaaS Success - March 22, 2024 15:00 - 36 minutes ★★★★★ - 2 ratingsIn this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with frontline workers. Jason recounted his time at Har...
Always-on Digital Audience Engagement – Kees Henniphof - Virtually Anything Goes Podcast
Virtually Anything Goes - a WebinarExperts Podcast - March 19, 2024 13:00 - 47 minutesAlways-on digital audience engagement is the holy grail of digital marketing. Audiences search for and consume content 24/7/365. Companies that don’t provide the opportunity for audiences to engage around the clock risk losing their prospective customers to the competition. What role does AI pl...
The Venn Diagram of Content Marketing
Pipeline Visionaries - March 19, 2024 12:00 - 55 minutesThis episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business. In this episode, Gerardo discusses his ungated content strategy and the venn diagram of conten...
Ep. 114 - Beyond “Drift but Cheaper”: Inside Alan Zhao’s Strategic Pivot to Category Creation for Warmly
SaaS Backwards - Reverse Engineering SaaS Success - March 15, 2024 14:00 - 38 minutes ★★★★★ - 2 ratingsAs a startup with shaky product market fit, prospective customers often want to associate you with a mature category so they can determine where it might fit in their tech stack—or not. But for Warmly, the existing categories represented only a small subset of their capabilities—albeit cheaper ...
Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items
Pipeline Visionaries - March 12, 2024 12:00 - 27 minutesEvery week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this spe...
Ep. 113 – The Art of Enterprise Sales – with Brian Burns, host of the Brutal Truth about Sales Podcast
SaaS Backwards - Reverse Engineering SaaS Success - March 08, 2024 16:00 - 29 minutes ★★★★★ - 2 ratingsAs a seasoned sales expert and popular sales podcaster, Brian Burns has more than a few opinions about how companies are selling to the enterprise today. Most notably, because reps haven’t been taught the difference, they try to make up for the lack of pipeline by increasing outreach activity. ...
Brand as a Competitive Advantage
Pipeline Visionaries - March 05, 2024 13:00 - 35 minutesThis episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states. In this episode, Mark discusses building an emotional connection with the consumer, using your brand...
Ep. 112 - Stumbling onto product market fit by accident – with Morten Poulsen, CEO of Plytix
SaaS Backwards - Reverse Engineering SaaS Success - March 01, 2024 15:00 - 36 minutes ★★★★★ - 2 ratingsOriginally, the founders of Plytix set out to create an analytics platform for e-commerce that measured the performance of a product (instead of a website) so brands could see how end users interact with them, even when sold on a third-party website. But even after positive early traction and ...
Strengthening Your Sales Relationship
Pipeline Visionaries - February 27, 2024 13:00 - 35 minutesThis episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts. In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and...
Ep. 111 - How cultivating connections in a hybrid world positively affects collaboration and retention - with Jonathan Fields, CEO & Co-founder of Assembly
SaaS Backwards - Reverse Engineering SaaS Success - February 23, 2024 18:00 - 33 minutes ★★★★★ - 2 ratingsHaving moved from a miserable culture in investment banking to an incredibly positive one at tech startup ZipRecruiter, Jonathan Fields learned early in his career the profound impact culture has on an organization. So inspired, in fact, that he and his co-founders worked nights and weekends to...
Using Incentives to Drive Impact
Pipeline Visionaries - February 20, 2024 13:00 - 35 minutesThis episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world. In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are...
Annual Webinar Planning Myths (Busted!) - Andy Ashton - Virtually Anything Goes Podcast
Virtually Anything Goes - a WebinarExperts Podcast - February 15, 2024 14:00 - 38 minutesIs it possible to plan a webinar program a year in advance? How do you approach annual webinar planning? How do you easily create a webinar schedule? Host Lev Cribb is joined once more by Andy Ashton (Head of Technology at WebinarExperts.com) to answer these questions and more in this episode o...
Accountability in Experimentation
Pipeline Visionaries - February 13, 2024 13:00 - 39 minutesThis episode features an interview with Riikka Söderlund, CMO at Katana Cloud Inventory, a company that provides SMBs with easy-to-use inventory management software, to get them the real-time data that they need. In this episode, Riika discusses staying accountable for intentional experimentati...
Be the Easiest Company to Buy From
Pipeline Visionaries - February 06, 2024 13:00 - 43 minutesThis episode features an interview with William Tyree, CMO at IntelligenceBank, a platform that helps marketing teams get brand and legal approved content out the door faster. In this episode, William discusses his focus on being the easiest company to buy from, the importance of empathizing w...
Ep. 110 – The Dangerous 8 mistakes SaaS companies make in their messaging
SaaS Backwards - Reverse Engineering SaaS Success - February 02, 2024 17:00 - 30 minutes ★★★★★ - 2 ratingsAre you making one or more of these mistakes in your messaging? Given the number of websites that we review regularly, chances are that you are—and that means leaving revenue on the table. In this episode, Ken and Jason from Austin Lawrence Group discuss the eight common mistakes that SaaS co...
Investing in Community and Relationships
Pipeline Visionaries - January 30, 2024 13:00 - 38 minutesThis episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. In this...
Ep. 109 – Should you outsource the SDR function? With Gabriel Lullo, CEO of Alleyoop
SaaS Backwards - Reverse Engineering SaaS Success - January 26, 2024 16:00 - 32 minutes ★★★★★ - 2 ratingsBusiness development poses big challenges for today’s SaaS. It becomes twice as ineffective every year as people learn how to ignore you. And it’s such a grind that it’s hard to find good people who want to stick with the sales development rep (SDR) position over the long term. To get engagem...
Being the “Voice of” and “Voice to” the Market
Pipeline Visionaries - January 23, 2024 13:00 - 41 minutesThis episode features an interview with Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, a leading telecommunications company with a network that stretches over 16.8 million fiber miles and spans 141,000 route miles across North America and Europe. In this episode, ...
Ep. 108 - Can better relationships save publishers? With Dan Rua, CEO of Admiral
SaaS Backwards - Reverse Engineering SaaS Success - January 19, 2024 17:00 - 33 minutes ★★★★★ - 2 ratingsWe’ve all been frustrated by those pesky ads that pop up when trying to read an article. We understand that publishers are trying to capture more of that lost ad revenue, but the solution is not to create such a poor experience that it drives consumers away. And the rise of ad blockers is not...
Using Neuroscience to Understand Your Customer
Pipeline Visionaries - January 16, 2024 13:00 - 44 minutesThis episode features an interview with Esther-Mireya Tejeda, CMO at Anywhere Real Estate Inc., a leader of integrated residential real estate services, whose portfolio includes some of the most recognized brands in real estate. In this episode, Esther-Mireya discusses how marketers should con...
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