Latest Data strategy Podcast Episodes

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Juliana Jackson - What have you missed when calculating your CLV? (#14)

WHAT the Data?! - January 27, 2021 04:00 - 42 minutes ★★★★★ - 1 rating
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help me...

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Juliana Jackson - How to calculate your CLV? (#14)

WHAT the Data?! - January 15, 2021 21:00 - 42 minutes ★★★★★ - 1 rating
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help me...

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Thomas Petit - Data culture for startups (#13)

WHAT the Data?! - January 15, 2021 04:00 - 29 minutes ★★★★★ - 1 rating
Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models.  During the interview, we  asked him: Where do you see the most issues with startup's data? ✨ How to spot data issues?✨ What data stack can be used by compani...

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Lior and Michael - How to collect your data (#12)

WHAT the Data?! - December 18, 2020 11:00 - 24 minutes ★★★★★ - 1 rating
In episode 12 and the last one for 2020, Michael and Lior talk about collecting data, what is an API, why do you need to use it and what point is it relevant for you to start thinking about automating your data collection. ✨ WHAT is an API? ✨ WHAT is the right time to start using APIs to colle...

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Episode 11 - Learning data analytics with special guest Bri the queen of Google Ads

WHAT the Data?! - December 08, 2020 08:00 - 29 minutes ★★★★★ - 1 rating
Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric. Bri talked about the cour...

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Maria Brigida Deleonardis - Marketer learning data analytics (#11)

WHAT the Data?! - December 08, 2020 08:00 - 29 minutes ★★★★★ - 1 rating
Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric. Bri talked about the cour...

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Maria Brigida Deleonardis - Learning data analytics (#11)

WHAT the Data?! - December 08, 2020 08:00 - 29 minutes ★★★★★ - 1 rating
Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric. Bri talked about the cour...

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Episode 010 - Data is all about culture with special guest Philipp

WHAT the Data?! - November 24, 2020 16:00 - 34 minutes ★★★★★ - 1 rating
Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about him is the belief data is a culture! In this episod...

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Philipp Loringhoven - Data is all about culture (#10)

WHAT the Data?! - November 24, 2020 16:00 - 34 minutes ★★★★★ - 1 rating
Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about him is the belief data is a culture! In this episod...

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Alexey Grigorev (OLX Group) - Product-oriented data science (#9)

WHAT the Data?! - November 10, 2020 05:00 - 51 minutes ★★★★★ - 1 rating
In this episode, Michael and Alexey Grigorev talk about Product-oriented data science, How to start a data science project? How to make sure we're building the right thing? and more in a super interesting episode from the side of the data scientist and how he see things working. Alexey thinks D...

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Episode 009 - Product-oriented data science with special guest Alexey (OLX group)

WHAT the Data?! - November 10, 2020 05:00 - 51 minutes ★★★★★ - 1 rating
In this episode, Michael and Alexey Grigorev talk about Product-oriented data science, How to start a data science project? How to make sure we're building the right thing? and more in a super interesting episode from the side of the data scientist and how he see things working. Alexey thinks D...

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Episode 009 - Product-oriented data science with special guest Alexey (Adv.)

WHAT the Data?! - November 10, 2020 05:00 - 51 minutes ★★★★★ - 1 rating
In this episode, Michael and Alexey Grigorev talk about Product-oriented data science, How to start a data science project? How to make sure we're building the right thing? and more in a super interesting episode from the side of the data scientist and how he see things working. Alexey thinks D...

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Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)

WHAT the Data?! - October 21, 2020 20:00 - 18 minutes ★★★★★ - 1 rating
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data. A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His w...

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Episode 008 - Data Fraud and Mobile marketing with special guest Lorenzo Rossi

WHAT the Data?! - October 21, 2020 20:00 - 18 minutes ★★★★★ - 1 rating
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data. A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His w...

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Daniel Zilberberg (AppsFlyer) - The career of an Analyst (#7)

WHAT the Data?! - September 25, 2020 19:00 - 30 minutes ★★★★★ - 1 rating
First interview of WHAT the Data?! Podcast. In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from Junior to Senior. Even you can become an analyst #da...

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Episode 007 - The career of an Analyst with special guest Dani Z (Appsflyer)

WHAT the Data?! - September 25, 2020 19:00 - 30 minutes ★★★★★ - 1 rating
First interview of WHAT the Data?! Podcast. In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from Junior to Senior. Even you can become an analyst #da...

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Lior and Michael - Should you share data with Facebook? (#6)

WHAT the Data?! - September 10, 2020 12:00 - 29 minutes ★★★★★ - 1 rating
In the episode Michael and Lior talking about the great experience of eating Kebab in Berlin and how is it all connected to sharing data with third parties. A must listen to if you still sharing data with your advertisers. What you earn sharing data, what you lose by doing so and how should you ...

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Episode 006 - Should you share data with Facebook?

WHAT the Data?! - September 10, 2020 12:00 - 29 minutes ★★★★★ - 1 rating
In the episode Michael and Lior talking about the great experience of eating Kebab in Berlin and how is it all connected to sharing data with third parties. A must listen to if you still sharing data with your advertisers. What you earn sharing data, what you lose by doing so and how should you ...

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Episode 005 - Can you recover from broken data

WHAT the Data?! - August 31, 2020 22:00 - 26 minutes ★★★★★ - 1 rating
Lior and Michael talking about broken data and is there a way around it? So often we lose the ability to make a decision due to broken data. How to spot broken data, what can you do with it, and how will it affect your business... this and much more in the new episode about tracking 1. When dat...

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Lior and Michael - Can you recover from broken data (#5)

WHAT the Data?! - August 31, 2020 22:00 - 26 minutes ★★★★★ - 1 rating
Lior and Michael talking about broken data and is there a way around it? So often we lose the ability to make a decision due to broken data. How to spot broken data, what can you do with it, and how will it affect your business... this and much more in the new episode about tracking 1. When dat...

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Episode 004 - Tracking users on your product

WHAT the Data?! - August 25, 2020 12:00 - 19 minutes ★★★★★ - 1 rating
Lior and Michael talking about user tracking, and how to improve the usage of data to make decision shit the product. Is tracking important? How can you understand better your user behavior? 1. What can we track? 2. Where would you store the data 3. What the difference between external tools and...

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Lior and Michael - Tracking users on your product (#4)

WHAT the Data?! - August 25, 2020 12:00 - 19 minutes ★★★★★ - 1 rating
Lior and Michael talking about user tracking, and how to improve the usage of data to make decision shit the product. Is tracking important? How can you understand better your user behavior? 1. What can we track? 2. Where would you store the data 3. What the difference between external tools and...

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Lior and Michael - Do we need IDFA? (#3)

WHAT the Data?! - August 10, 2020 14:00 - 22 minutes ★★★★★ - 1 rating
Michael and Lior asking the real question, do we need IDFA? The mobile industry goes crazy as Apple announce the IDFA will soon be history and with consent publishers won't be able to track and attribute users. Is it really the end if the world as we know it? #mobile #idfa #consent #privacy #wha...

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Episode 002 - Apple taking our IDFA

WHAT the Data?! - August 10, 2020 14:00 - 21 minutes ★★★★★ - 1 rating
Michael and Lior talk about the latest development in the mobile industry, Apple user privacy, and the death of the user id, is it the death of the mobile industry? #mobile #idfa #user # privacy #optin #whatthedata

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Episode 003 - Do we need IDFA?

WHAT the Data?! - August 10, 2020 14:00 - 22 minutes ★★★★★ - 1 rating
Michael and Lior asking the real question, do we need IDFA? The mobile industry goes crazy as Apple announce the IDFA will soon be history and with consent publishers won't be able to track and attribute users. Is it really the end if the world as we know it? #mobile #idfa #consent #privacy #wha...

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Lior and Michael - Apple taking our IDFA (#2)

WHAT the Data?! - August 10, 2020 14:00 - 21 minutes ★★★★★ - 1 rating
Michael and Lior talk about the latest development in the mobile industry, Apple user privacy, and the death of the user id, is it the death of the mobile industry? #mobile #idfa #user # privacy #optin #whatthedata

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Episode 001 - Here we start!

WHAT the Data?! - August 06, 2020 13:00 - 22 minutes ★★★★★ - 1 rating
The first episode Lior and Michael recorded during quarantine so they can look back and hear how horrible they were 😂.  Trying to set some borders and lines of what the podcast is about and why should you listen #data #excel #datastorage #visualization #piecharts #whatthedata

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Lior and Michael - Here we start! (#1)

WHAT the Data?! - August 06, 2020 13:00 - 22 minutes ★★★★★ - 1 rating
The first episode Lior and Michael recorded during quarantine so they can look back and hear how horrible they were 😂.  Trying to set some borders and lines of what the podcast is about and why should you listen #data #excel #datastorage #visualization #piecharts #whatthedata

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AI/ML in E-commerce: Predicting User Value

RIVER ai Podcast - July 08, 2020 22:00 - 34 minutes
The brilliant Richard Harris, founder of <intent>, explains why it’s so important to segment your website visitors (spoiler - because you don’t want to pay for visitors that are just browsing).  Learn the evolution of digital advertising and why those with data driven solutions are delivering t...

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Web Panel: How Brands are Using Data to Optimize Marketing

RIVER ai Podcast - May 27, 2020 17:00 - 54 minutes
A dynamic discussion centered around brands using data to optimize marketing during the Covid-19 pandemic. Listen to celebrity author and data scientist, co-founder of RIVER ai, Ankur Patel moderate this panel of notable professionals from Mondelez International, IBM, Camelot SMM, and Narrativ...

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