Latest Consumerinsights Podcast Episodes

Episode 2: Where are they coming from?

Breaking Research - December 07, 2018 18:17 - 24 minutes ★★★★★ - 1 rating
The youngest US generation is the most diverse generation we’ve ever seen. How are brands approaching multiculturalism in their marketing strategies and research? You might be surprised. For this episode I spoke with Karla Fernandez from Sensis in Austin and Marta Villanueva from NuThinking in...

Episode 1: Who are we talking to?

Breaking Research - November 08, 2018 23:24 - 24 minutes ★★★★★ - 1 rating
On this episode we talk about who we are talking to in our research studies. Are research participants somehow different from other people? Are “professional respondents” a real thing? For this discussion I spoke to Dr. Art Markman from The University of Texas. Check out his website for links ...

Breaking Research Preview

Breaking Research - October 30, 2018 19:06 - 1 minute ★★★★★ - 1 rating
Breaking Research is a podcast for marketing research professionals looking for inspiration. Each episode will feature conversations with research professionals approaching our industry with a new or different strategy. Each episode will focus on a key piece of the research puzzle: recruiting,...

Reinvention

HitEnter: Stories from the Inbox - August 22, 2016 19:26 - 27 minutes ★★★★★ - 20 ratings
Have you ever had to reinvent your career, or wish you could? In today’s episode, we explore the topic of career reinvention. People re-entering the workforce after an extended absence find it challenging to overcome certain stigmas with career gaps. While others dream about changing careers, bu...

Deception

HitEnter: Stories from the Inbox - July 18, 2016 17:59 - 31 minutes ★★★★★ - 20 ratings
We explore the common underlying psychology behind deception by looking at email fraud, a cult, sex trafficking, and mystery shopping. Deception is as old as the human race, so why do humans continue to fall for scams and fraud? What are the human traits scammers take advantage of? Our guests in...

Undo

HitEnter: Stories from the Inbox - June 13, 2016 19:14 - 26 minutes ★★★★★ - 20 ratings
Inspired by Google’s “undo send” feature, we explored a few situations that touch on the human desire to undo something. Like, how does a company undo organizational memory loss? Or how do email marketers undo a very public mistake? We even asked a few of our colleagues at Return Path to tell us...

Welcome and Introductions

HitEnter: Stories from the Inbox - June 09, 2016 21:41 - 24 minutes ★★★★★ - 20 ratings
Welcome to HitEnter’s first episode! Our theme is welcomes and introductions. We look at how greetings are conducted across a variety of settings and cultures and explore the key elements of a successful welcome. Our guests include: Bobby Stuckey, Pamela Dennis, Eric Davis and Lindsey Pointer.

Hit Enter Theme Song

HitEnter: Stories from the Inbox - June 07, 2016 17:54 - 1 minute - application/octet-stream ★★★★★ - 20 ratings
Return Path's Hit Enter Theme by Breakmaster Cylinder