Latest Businessofphotography Podcast Episodes
033: Choosing a Lab
Through the Business Lens: a podcast for savvy photographers - October 02, 2018 11:00 - 15 minutes ★★★★ - 5 ratingsIn this episode I go over all the things you need to think about when choosing a lab. Topics include working with Labs, how to find the best labs, the best deals, and the best products.
032: Tips for In Person Sales
Through the Business Lens: a podcast for savvy photographers - September 04, 2018 11:00 - 11 minutes ★★★★ - 5 ratingsThis episode is all about tips on how to maximize your in person sales sessions
031: Key Business Tips for Photographers
Through the Business Lens: a podcast for savvy photographers - July 24, 2018 11:00 ★★★★ - 5 ratingsThere are some key business tips every small business owner should know. Tune in to this week’s episode to hear those tips and how to implement them in your own business.
030: Defining Success
Through the Business Lens: a podcast for savvy photographers - July 10, 2018 11:00 - 8 minutes ★★★★ - 5 ratingsSuccess can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other people's successes and failures.
030: Home versus Retail Studios
Through the Business Lens: a podcast for savvy photographers - June 26, 2018 11:00 - 15 minutes ★★★★ - 5 ratingsShould you have a home based or retail based photography studio? It can be a tricky question, especially if you are just starting out. This week I'll go over the pros and cons of both studio spaces, so you can see which works best for you. I definitely know a thing or two about this because I...
028: Understanding the Basics for your Business... Including Profits
Through the Business Lens: a podcast for savvy photographers - June 12, 2018 11:00 - 16 minutes ★★★★ - 5 ratingsIf you're part time looking to go full time or just starting out, you may want to listen to this episode. I go over some key things you need to know when starting your photography business with an emphasis on profits. There are all these business terms we here, but you may not know what they m...
027: Simplicity Speaks Volumes
Through the Business Lens: a podcast for savvy photographers - May 29, 2018 11:00 - 7 minutes ★★★★ - 5 ratingsWe can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should. I recently came across a great resource on how to simplify your message for your clients, and I can't wait to share it with you in this episode!
026: Conquering Self Doubt
Through the Business Lens: a podcast for savvy photographers - May 15, 2018 11:00 - 11 minutes ★★★★ - 5 ratingsDo you run into doubting yourself in your business? Especially when it comes to bidding jobs and getting new clients? We all feel it. Check out this week's episode where I talk about how to deal with it and overcome it!
025: Mini Sessions for Marketing?
Through the Business Lens: a podcast for savvy photographers - May 01, 2018 11:00 - 17 minutes ★★★★ - 5 ratingsShould you use mini sessions to market yourself to try to get new clients? This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your photography business.
024: Social Media Tips & Tricks
Through the Business Lens: a podcast for savvy photographers - April 17, 2018 11:00 - 12 minutes ★★★★ - 5 ratingsI recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me. I'm passing on what I learned to you so that social media doesn't overwhelm and burn you out (like it used to for me!).
#023: The Digital File Question
Through the Business Lens: a podcast for savvy photographers - April 03, 2018 11:00 - 17 minutes ★★★★ - 5 ratingsIn this day and age the question has shifter from how much is your 8x10 to does your session fee include digital images. It has create an divided industry, and it posed the question of should you offer digital images to your clients? In this episode, I talk about the ways you can offer digital...
022: Creating your Unique Selling Proposition
Through the Business Lens: a podcast for savvy photographers - March 20, 2018 11:00 - 10 minutes ★★★★ - 5 ratingsWhy should someone choose you as their photographer versus the one down the street? You have to give them a reason, and one of the best ways to do this is with your Unique Selling Proposition. Tune in to get the simple steps to create your own.
#021: Branding vs. Marketing
Through the Business Lens: a podcast for savvy photographers - March 06, 2018 12:00 - 14 minutes ★★★★ - 5 ratingsDo you know the difference between branding and marketing for your business? Too often I see photographers confusing the two. That's why I dedicated this episode to clarifying the differences between the two, which you should focus on first, and the importance of both.
#020: Keep More of What You Make
Through the Business Lens: a podcast for savvy photographers - February 20, 2018 12:00 - 14 minutes ★★★★ - 5 ratingsWho doesn't want to keep more of what they make?? I know I do! Guess What?? It's not nearly as difficult as you might think. Check out this week's episode to see how easy it can be to both keep more money, stop leaving money on the table, and reduce your cost of sales.
019: Celebrating 20 Year in Business - An Interview with Margaret Bryant
Through the Business Lens: a podcast for savvy photographers - February 06, 2018 12:00 - 25 minutes ★★★★ - 5 ratingsBeing a photographer isn't an easy business. It's hard to stay in business for the long haul for most, which is why I wanted to speak with someone who's been doing this for 20 years. Tune in to today's episode to hear how Margaret Bryant has run a successful business for the past 20 years.
#018: Invest in your education
Through the Business Lens: a podcast for savvy photographers - January 23, 2018 12:00 - 16 minutes ★★★★ - 5 ratingsMore often than not we choose to invest in a new piece of equipment than we do ourselves. But, if we don't continue to educate ourselves not only in photography but in business as well, we are going to get left behind! Take a listen and see all of the opportunities there are for you to invest ...
017: Goal Setting for 2018
Through the Business Lens: a podcast for savvy photographers - January 09, 2018 12:00 - 9 minutes ★★★★ - 5 ratingsIt's 2018, and it's time to set some goals! Let's make 2018 our best year yet. Check out this episode to get some great tips on how to make sure you actually create manageable goals and achieve them.
#016: Don't forget your sales tax!
Through the Business Lens: a podcast for savvy photographers - December 12, 2017 12:00 - 10 minutes ★★★★ - 5 ratingsThe last quarter of the year can be super busy for photographers. But, it's easy to forget that higher sales also lead to higher taxes. Take a listen to this episode to make sure you cover yourself and your sales taxes!
#015: Your sales session
Through the Business Lens: a podcast for savvy photographers - November 28, 2017 12:00 - 15 minutes ★★★★ - 5 ratingsIn recent episodes we've been discussing how to create and implement a sales strategy. In this episode we go over how to prep for your sales session and set yourself up for a smooth appointment!
#014: The right way to use a price list
Through the Business Lens: a podcast for savvy photographers - November 14, 2017 12:00 - 18 minutes ★★★★ - 5 ratingsPrice lists are NOT a marketing tool. They are a sales tool. If you don't use your price list the right way it may hurt your business. This episode covers the correct way to use your price list to help your sales strategy making it easier to sell your work.
#013: Create a sales strategy so your work sells itself... Start with a consultation
Through the Business Lens: a podcast for savvy photographers - November 07, 2017 12:00 - 25 minutes ★★★★ - 5 ratingsSelling is definitely one of the areas that most photographers hate... That and actually talking to clients either in person or on the phone. It can really intimidating to talk about selling your work and just trying to sell yourself in general. Unfortunately, the reality is that we HAVE to be...
#012: Build your brand with you blog
Through the Business Lens: a podcast for savvy photographers - October 31, 2017 11:00 - 18 minutes ★★★★ - 5 ratingsMost photographers are not big fans of blogging, but it's an important tool in your arsenal. Not only does it help with SEO, getting the word out, but it also helps to build your brand and trust with your clients. This episode outlines how to use your blog to build your brand, and how to do it...
#011: The easiest (and free) way to set yourself apart
Through the Business Lens: a podcast for savvy photographers - October 24, 2017 11:00 - 11 minutes ★★★★ - 5 ratingsIn this week's episode I share one of the easiest (and free) ways to set you and your photography business apart. It's a short and sweet episode, and it's something most of us avoid. But, it's also a sure way to soar above the competition.
#010: How to Make the Most of Silent Auctions Interview with Nicole Begley
Through the Business Lens: a podcast for savvy photographers - October 17, 2017 11:00 - 24 minutes ★★★★ - 5 ratingsIn this episode I chat with Nicole Begley about how to make the most of the silent auctions you participate in for your business. She goes into how to choose a silent auction that fits, what to offer, what to display and more!
#009: How to Get Testimonials for your Website... aka social proof you rock!
Through the Business Lens: a podcast for savvy photographers - October 10, 2017 11:00 - 20 minutes ★★★★ - 5 ratingsIn this episode I dig into why you need testimonials from your clients and how to get them. Testimonials are social proof that working with you is awesome! Best of all, it's free marketing too. Remember that word of mouth is the best type of marketing? Well, that's exactly what a testimonial...
#008: My Top Tips for Cross Marketing Your Photography Business
Through the Business Lens: a podcast for savvy photographers - October 03, 2017 11:00 - 19 minutes ★★★★ - 5 ratingsDo you hate cold calling and trying to partner with businesses? I know I am not a fan of cold calling, and I much prefer an introduction to a new relationship or at least a little grease on the wheels before I pitch an idea. If you're in the same boat as me, you might be interested in listeni...
#007: How to be more productive in your business today
Through the Business Lens: a podcast for savvy photographers - September 26, 2017 11:00 - 19 minutes ★★★★ - 5 ratingsAre you one of those ridiculously organized people who power through your day accomplishing everything you had on your to do list with time for a yoga class? Well this one is not for you. I’m calling all my fellow dilly-dalliers – those who have all the best intentions but ‘quickly check’ th...
#006: Why your About Page is holding you back and how to fix it!
Through the Business Lens: a podcast for savvy photographers - September 19, 2017 11:00 - 20 minutes ★★★★ - 5 ratingsDoes your About Page need an update? Take a look and see if you use the word “passion”, talk in the third person, or if you list out all your awards… If you answered yes to any of those you might need to fresh take on your About Page. In today’s market we have to be different and stand out, and ...
#005: Creating a Website that Connects
Through the Business Lens: a podcast for savvy photographers - September 12, 2017 11:00 - 25 minutes ★★★★ - 5 ratingsIn this episode, I talk about all the must haves you need to maximize your website’s potential along with areas you may need to refine. Your website is your first step in setting the expectation of working with you, and it also speaks volumes as to how professional you are and what you offer.
#004: Finding your Niche
Through the Business Lens: a podcast for savvy photographers - September 05, 2017 11:00 - 17 minutes ★★★★ - 5 ratingsAre you finding yourself on the fast track to burn out city? Are you trying to do too much and finding that you a) don't enjoy it b) are burning out fast c) not making the kind of money you need? If you answered yes to any of those three (or maybe all of them!) then this weeks podcast episode ...
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