Latest Brand texting Podcast Episodes
New T-Mobile SMS Cart Abandonment Rules
Left on Read - May 12, 2020 16:00 - 23 minutesLeft on Read is back from a short hiatus to discuss new rules imposed by T-Mobile regarding SMS cart abandonment messages. Nate and Drew discuss what these new rules mean and how they will impact SMS marketing in the short and long term. Read more about the new rules at: https://chatitive.com/ab...
Effective ways to use SMS customer support
Left on Read - April 08, 2020 04:00 - 27 minutesNate and Drew have spent a lot of time pouring over what makes the SMS channel a great place to market to your customers. In this episode, Chatitive's Director of Customer Success Connor Callahan joins to discuss how SMS is the next great channel for support. Connor brings a background of CS tea...
Top Five Mistakes Marketers Make Over the SMS Channel
Left on Read - March 31, 2020 10:00 - 26 minutesLeft on Read is back and discussing the top five mistakes marketers make over the SMS channel. You collect phone numbers at a massive scale but do not opt in, or nurture the new subscriber in an appropriate time frame. Your SMS promotions are the same as your email promotions. Your entry po...
Chatitive SMS ROI vs Email
Left on Read - March 25, 2020 10:00 - 22 minutesHello again! In this episode Drew and Nate veer off the "non-salesy" tenant of "Left on Read" to talk about Chatitive's new ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try ...
What the Future of RCS Means for Brand Texting
Left on Read - March 20, 2020 00:00 - 26 minutesStill working remotely, Drew and Nate discuss the innovations taking place in RCS (Rich Communication Services) and what it will mean for business to consumer texting in the future. RCS is scheduled to be rolled out across all major carriers in the United States later this year. Dubbed by many t...
How to build a list of SMS/MMS subscribers for your brand texting initiatives
Left on Read - March 11, 2020 10:00 - 27 minutesIt's business as usual, but Drew and Nate take the podcast remote as the risk of a COVID-19 outbreak in the greater Seattle region grows. In this episode Drew and Nate outline strategies to gain/grow a list of subscribers. Robust brand texting platforms such as Chatitive allow their customers th...
Catfished: Don’t be seduced by unintelligent text marketing
Left on Read - March 03, 2020 12:00 - 27 minutesIn this episode of Left on Read, Nate and Drew discuss what is separating first generation SMS marketing from the innovation companies such as Chatitive are achieving in the space. Terms such as "conversational commerce," "intelligent SMS marketing," and "personalized mobile messaging" can distr...
Buy vs. Build: What to expect when tasked with creating robust SMS experiences
Left on Read - February 26, 2020 11:00 - 34 minutesIn this episode of "Left on Read," hosts Drew Davis and Nate Odell are joined by Chatitive's CTO Daniel Pirone to discuss the trials, pitfalls and slippery slopes of building your own SMS marketing platform. Often times innovative, direct-to-consumer brands try to go it alone and build their own...
Creating next generation texting conversations for DTC brands
Left on Read - February 19, 2020 19:00 - 23 minutesIn this episode of “Left on Read,” co-hosts Andrew Davis and Nate Odell discuss the ways in which brands can elevate their SMS/MMS marketing strategy. By making the channel 2-way compatible, innovative brands are going beyond spray-and-pray/promotional marketing. By collecting customer replies a...
What you need to know about shared short code obsolescence
Left on Read - February 07, 2020 20:55 - 22 minutesIn Left on Read's inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys.Read more about the risks of ...
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