Latest Book launch Podcast Episodes
Working With A Marketing Coach
Book Launch Show - July 09, 2019 10:30 - 27 minutes ★★★★★ - 147 ratingsSooner or later you're going to need to hire someone to help you with your marketing activities. When that time comes, you'll need to know what questions to ask and what kind of services to expect. This week, Certified Book Launch Coach, Sue Campbell, takes us through the process.
Author as Entrepreneur
Book Launch Show - July 02, 2019 10:30 - 34 minutes ★★★★★ - 147 ratingsHow can writers use the storytelling skills we already have, to market our books and grow our businesses? This week, Valerie interviews Jarie Bolander, a fellow Certified Story Grid Editor who helps business owners tell better stories about who they are and what they do.
Bonus Episode - Amazon and Facebook Ads
Book Launch Show - June 25, 2019 10:30 - 34 minutes ★★★★★ - 147 ratingsAs part of her 10K strategy, Valerie is considering using adverts, but there's a whole lot she doesn't know. So, this week, she sits down with Mark Dawson for some expert (and eye opening) advice about Amazon and Facebook ads.
Valerie's 10K Strategy
Book Launch Show - June 19, 2019 09:30 - 25 minutes ★★★★★ - 147 ratingsHow do you get 10,000 pairs of eyeballs on your book? This week, Valerie came up with a strategy. Does Tim like it? Or, are there improvements to be made?
Start At The End
Book Launch Show - May 28, 2019 10:30 - 34 minutes ★★★★★ - 147 ratingsAs Valerie continues to wrap her head around sales, Tim advises her to find the nerds first and craft a pitch that will grab their attention. What's the best way to do this? Start at the end and work from there. Tune in to find out how.
The Single Most Important Thing To Do
Book Launch Show - May 21, 2019 10:30 - 30 minutes ★★★★★ - 147 ratingsThis week Tim and Valerie talk about the elephant in the book marketing room; asking people to buy your book. If earning a living from your writing is your goal, you have to do it eventually. So, when it comes time to sell your book what is the single most important thing you have to do? Tune in ...
How To Build A Tribe
Book Launch Show - May 14, 2019 10:30 - 36 minutes ★★★★★ - 147 ratingsHow do you create a following of diehard fans so that you don't have to rely on an algorithm to find new readers? It doesn't happen overnight, but there are things you can do (that don't take a lot of time or cost a lot of money). In this week's podcast, Tim explains what they are and how you can...
The Magic Number
Book Launch Show - May 07, 2019 10:30 - 34 minutes ★★★★★ - 147 ratingsTim called his book Your First 1,000 Copies, but why a thousand? Does that number have to come from sales or can they be free downloads? Do authors need to move 1,000 copies within any particular timeframe? For answers to these questions and more, tune into this week's Book Launch Show podcast.
What business are you trying to build?
Book Launch Show - April 30, 2019 10:30 - 32 minutes ★★★★★ - 147 ratingsThis week, Tim tells Valerie to not market a book that she's written. Why would he say this and how could this advice help her find readers and grow her business?
Asking for Blurbs
Book Launch Show - April 24, 2019 12:00 - 34 minutes ★★★★★ - 147 ratingsHave you ever bought a book because the front or back cover contained an endorsement quote from a notable author or journal? Ever wonder how to get those blurbs for your book? If you have, this episode is for you.
Outreach, Outreach, Outreach
Book Launch Show - April 16, 2019 10:06 - 31 minutes ★★★★★ - 147 ratingsThis week, Valerie and Tim take another look at the Connection System. Now that permission and content are in place, it's time to drill down on outreach. How do you figure out where your readers are and how do you know which outreach activities work best?
Innovative Marketing Ideas
Book Launch Show - April 09, 2019 08:30 - 35 minutes ★★★★★ - 147 ratingsThis week, Valerie thinks outside the box and proposes a very different way to present author updates to her audience. Has she innovated an idea, or is she completely off the mark. Tune in to find out.
Turn One Marketing Idea Into Many
Book Launch Show - April 02, 2019 10:30 - 31 minutes ★★★★★ - 147 ratingsValerie has started a book club for her mailing list subscribers. How can she turn that one marketing idea into many so that, without a lot of extra effort, she has can exponentially grow her audience and author platform?
Building Your Platform at Live Events
Book Launch Show - March 26, 2019 14:27 - 32 minutes ★★★★★ - 147 ratingsIn this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience.
Booking Podcasts, Starting Book Clubs
Book Launch Show - March 19, 2019 11:00 - 35 minutes ★★★★★ - 147 ratingsValerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.
Becoming a Podcast Guest
Book Launch Show - March 12, 2019 11:00 - 34 minutes ★★★★★ - 147 ratingsIt's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.
Is your website doing what it needs to do?
Book Launch Show - March 05, 2019 12:00 - 34 minutes ★★★★★ - 147 ratingsValerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!
Creating Detailed Personas
Book Launch Show - February 26, 2019 12:00 - 40 minutes ★★★★★ - 147 ratingsThe more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author we...
Should authors have a blog?
Book Launch Show - February 19, 2019 12:00 - 32 minutes ★★★★★ - 147 ratingsBlogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.
Essential Elements of an Author Website
Book Launch Show - February 12, 2019 12:00 - 35 minutes ★★★★★ - 147 ratingsAs Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.
Personas
Book Launch Show - February 05, 2019 12:00 - 29 minutes ★★★★★ - 147 ratingsDeveloping reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.
Merchandising Options with Kobo
Book Launch Show - January 29, 2019 12:30 - 22 minutes ★★★★★ - 147 ratingsMerchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.
The Kobo Difference
Book Launch Show - January 22, 2019 12:00 - 24 minutes ★★★★★ - 147 ratingsThis week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.
Identifying Your Ideal Reader
Book Launch Show - December 25, 2018 12:00 - 39 minutes ★★★★★ - 147 ratingsBefore Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.
Beginning Outreach Activities
Book Launch Show - December 18, 2018 12:00 - 35 minutes ★★★★★ - 147 ratingsWhat kinds of outreach activities should Valerie do to market her fiction, and why?
A Common Book Marketing Mistake
Book Launch Show - December 11, 2018 12:00 - 34 minutes ★★★★★ - 147 ratingsRandom marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?
Dealing with Multiple Genres and Pen Names
Book Launch Show - December 04, 2018 11:00 - 36 minutes ★★★★★ - 147 ratingsWhat's the best way to market your books when you write across genre? What do you do when you write under more than one name?
Connection System 101
Book Launch Show - November 27, 2018 10:00 - 41 minutes ★★★★★ - 147 ratingsWhat are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.
Where do we start?
Book Launch Show - November 20, 2018 10:00 - 37 minutes ★★★★★ - 147 ratingsPretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.
The book is out!
Book Launch Show - July 12, 2018 15:36 - 37 minutes ★★★★★ - 147 ratingsMy new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook.
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