Latest Beenthere Podcast Episodes
55 - Taking Your Local Business Online
Been There, Done That! - April 17, 2017 16:00 - 30 minutes ★★★★★ - 12 ratingsGrowing your local business by taking it online requires thought and commitment. Danny Catullo and Dennis Zink discuss the opportunities and challenges in this wide-ranging discussion which includes finding and using both your own resources and those of resource partners like Fedex.
54 - Maximize Twitter Advertising ROI
Been There, Done That! - April 03, 2017 16:00 - 27 minutes ★★★★★ - 12 ratingsLearn how to increase website clicks and conversions by tweeting during live events and by tapping into followers of thought leaders for a particular genre that resonates with your target audience. In this episode, Mical Johnson of Omen Interactive, a Navy and nearly two decade digital marketing...
53 - Maximizing Facebook Advertising ROI
Been There, Done That! - March 20, 2017 16:00 - 28 minutes ★★★★★ - 12 ratingsThe customer acquisition system is the most critical component of any business. Using Facebook advertising, you can create a system that will be predictable and scalable. In this episode, Mical Johnson, a Navy and nearly two decade digital marketing veteran shares best practices to maximize th...
52 - Maximizing Social Media Performance
Been There, Done That! - March 06, 2017 17:00 - 29 minutes ★★★★★ - 12 ratingsTarget marketing allows you to focus your marketing dollars and brand message to increase your ROI and track your results in real time. In this episode, Raul Vielma, Channel Manager for Propel Marketing and a digital marketing expert shares multiple ways to target your customer and potential cus...
51 - Building Your Business with Email and Social Media
Been There, Done That! - February 27, 2017 17:00 - 44 minutes ★★★★★ - 12 ratingsWelcome to another edition of the Success Strategies for Business Owners podcast series. Most business is generated by repeat customers, and new customers frequently come as referrals from those existing customers. In this episode, Barbara Langdon, an email and social media marketing expert, ...
50 - Search Engine Optimization (SEO) Made Easy
Been There, Done That! - February 21, 2017 17:00 - 31 minutes ★★★★★ - 12 ratingsIn this episode of our Success Strategies for Business Owners, Scott Gonnello, Search Engine Optimization expert and author of the book “Common SEO Mistakes”, shares SEO strategies and practical tips that you can apply to achieve online domination for your target market. SEO is marketing. Get an...
49 - Using Social Media Platforms
Been There, Done That! - February 13, 2017 17:00 - 25 minutes ★★★★★ - 12 ratingsIn this special episode consisting of highlights from a SCORE workshop, Barbara Langdon, an email and social media marketing expert, owner of Market Momentum and a SCORE Mentor takes the mystery out of social media. She discusses how to build your social presence using the 5 most popular socia...
48 - Social Media Panel Part 3
Been There, Done That! - January 30, 2017 17:00 - 24 minutes ★★★★★ - 12 ratingsIn this episode, our guests discuss how to select a digital marketing provider. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee. Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner with Sarasota County Libraries and Historical Resources and our panel...
47 - Social Media Panel Part 2
Been There, Done That! - January 24, 2017 13:52 - 23 minutes ★★★★★ - 12 ratingsIn this episode, our guests discuss search concepts, digital platforms, tools to start your digital marketing efforts, and common mistakes to avoid. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee. Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to partner ...
46 - Social Media Panel Part 1
Been There, Done That! - January 16, 2017 18:47 - 23 minutes ★★★★★ - 12 ratingsIn this special episode, our guests discuss why you should consider digital marketing, what you should expect from it, and how you should budget for it. Gretchen Miscik, a SCORE Mentor, serves as the panel's emcee. Fred Dunayer, also a SCORE mentor, is the audio engineer. SCORE is proud to part...
45 - Outside Marketing Assistance
Been There, Done That! - November 28, 2016 17:00 - 25 minutes ★★★★★ - 12 ratingsMarketing in the age of the internet is a complex subject, and external resources can assist in selecting and directing your marketing efforts. Jennyfer Crawford of AskJennyfer, a business consulting and event management company, Jami Schwartz with online lender Kabbage, and SCORE mentor and ch...
44 - Small Business Credit
Been There, Done That! - November 14, 2016 19:59 - 30 minutes ★★★★★ - 12 ratingsGood credit can encourage business success by making cash available when needed for growth or to keep the business operational. Ty Kiisel of OnDeck rejoins Dennis Zink and Fred Dunayer to discuss how a business can and should maintain credit availability and the differences between small busine...
43 - Small Business Loans
Been There, Done That! - November 01, 2016 13:29 - 29 minutes ★★★★★ - 12 ratingsThe processes, policies and circumstances of bank loans have been changing rapidly with the growth of technology Dennis Zink chats with Ty Kiisel, small business expert, author and representative of online lender OnDeck, to understand the changes and how they might apply to your small business
42 - Cash Flow and Inventory Control
Been There, Done That! - September 26, 2016 18:46 - 27 minutes ★★★★★ - 12 ratingsManaging cash flow is one of the primary responsibilities of a business owner. In the case of retail businesses, inventory typically drives expenses, which in turn drives cash needs. Jami Schwartz of Kabbage, an online lender, and Allison Boswell, a retail consultant with Reedy Consulting, join ...
41 - Insurance: Emergencies and Disasters
Been There, Done That! - August 30, 2016 13:35 - 30 minutes ★★★★★ - 12 ratingsWhat should a business person do in the event of an emergency or disaster? Peter Hedberg of the Hiscox Insurance Company joins Dennis Zink and Fred Dunayer to discuss the actions you should take and what you should expect from your insurance provider.
40 - Types of Insurance and Filing Claims
Been There, Done That! - August 22, 2016 14:27 - 30 minutes ★★★★★ - 12 ratingsIn our continuing discussion of insurance for businesses, Peter Hedberg of Hiscox rejoins Dennis Zink and Fred Dunayer to explain the types of insurance available to businesses, along with some understanding of when and how to file claims.
39 - Small Business Insurance 101
Been There, Done That! - July 19, 2016 12:58 - 23 minutes ★★★★★ - 12 ratingsWhile all entrepreneurs take risks, some risks are best transferred to others. Peter Hedberg, an executive with the Hiscox Insurance Company, discusses with Dennis Zink and Fred Dunayer the kinds of risks that insurance companies cover and what you can expect in terms of services and costs.
38 - Communicating Effectively in the Workplace
Been There, Done That! - March 16, 2016 14:06 - 33 minutes ★★★★★ - 12 ratingsGetting your message across requires more than just talking or typing content. In this episode J. Robert (Bob) Parkinson, executive communications coach, author and newspaper columnist, shares his expertise on the subject of interpersonal communications with Dennis Zink and Fred Dunayer.
37 - Branding
Been There, Done That! - March 02, 2016 17:00 - 31 minutes ★★★★★ - 12 ratingsCreating a brand image is an essential element of marketing communications. Dennis Zink and Fred Dunayer are joined by Steve Smith of Consonant Custom Media to discuss best practices and policies in the creation of a brand identity.
36 - Living Thin and Stress Free
Been There, Done That! - March 01, 2016 14:13 - 28 minutes ★★★★★ - 12 ratingsMaintaining a healthy lifestyle can be tough for business persons and those around them. 97-year-old author and entrepreneur Sylvia Goldman sits down with Dennis Zink and Fred Dunayer to discuss theories and techniques designed to keep us healthy in mind and body.
35 - The Sales Bridge
Been There, Done That! - February 18, 2016 00:45 - 30 minutes ★★★★★ - 12 ratingsMatching your communication style to that of your customer will profoundly affect your ability to close sales. Dennis Zink and Fred Dunayer chat with Mike Lewis, author of The Sales Bridge and a SCORE mentor, to understand the various personality types and communication styles that can improve ...
34 - Document Management
Been There, Done That! - February 04, 2016 22:11 - 31 minutes ★★★★★ - 12 ratingsRapid and reliable access to documents can have a profound impact on the productivity of your business. Steve Feldstein, Director of Marketing – SMB Laser & Scanner Products for Brother, Inc., Dennis Zink and Fred Dunayer discuss the basics of selecting and using document management systems.
33 - Business Incorporation 101
Been There, Done That! - January 25, 2016 15:41 - 31 minutes ★★★★★ - 12 ratingsSelecting the best form of organization for your company can make a significant difference in your taxes and potential liabilities. Join Dennis Zink and Fred Dunayer in a discussion with Nellie Akalp of CorpNet.com, to review the different organizational structures that can optimize your corpor...
32 - Pricing for Profit
Been There, Done That! - January 06, 2016 15:02 - 30 minutes ★★★★★ - 12 ratingsSetting prices for your products or services can be challenging for entrepreneurs. Dennis Zink and Fred Dunayer chat with Jack Grise and Mike Lewis, both SCORE certified mentors, regarding various strategies and things to consider when setting prices.
31 - Employee Wellness
Been There, Done That! - August 30, 2015 16:23 - 35 minutes ★★★★★ - 12 ratingsKeeping your employees healthy and happy is just good business! Dennis Zink leads a discussion with Bob Merberg, a progressive and highly recognized wellness expert with Paychex, Inc., that identifies the best cost-effective policies and practices to have a healthy, motivated workforce.
30 - Retirement Planning for Small Business
Been There, Done That! - July 27, 2015 13:14 - 25 minutes ★★★★★ - 12 ratingsA financially secure retirement is the goal of small business owners and their employees. T. J. Houppert, a retirement planning expert with Paychex, discusses with Dennis Zink how small business owners can build a successful retirement plan both for themselves and for their employees.
29 - Office Equipment
Been There, Done That! - July 14, 2015 15:46 - 34 minutes ★★★★★ - 12 ratingsAcquiring the right technology for your office allows you to accomplish more tasks with less effort. Dennis Zink, Fred Dunayer and Tom Monczka from Brother International Corp. discuss the computers, software, printers and other devices that will make your office efficient and productive.
28 - The Home-Based Business
Been There, Done That! - July 03, 2015 13:19 - 28 minutes ★★★★★ - 12 ratingsRunning your business from your home has major advantages and some disadvantages. Listen as Janet Shellenberger, a SCORE mentor and home-based business person, discusses with Dennis Zink and Fred Dunayer the details of how to start and manage your home-based business.
27- Non-Profits
Been There, Done That! - June 21, 2015 16:00 - 30 minutes ★★★★★ - 12 ratingsStarting a non-profit organization can do good things both for the community and the entrepreneur. Dennis Zink interviews SCORE mentor and non-profit expert Jack Dunigan on the details of starting and maintaining a non-profit organization.
26 - Tax Strategies for Small Business Owners
Been There, Done That! - June 20, 2015 14:29 - 35 minutes ★★★★★ - 12 ratingsTax planning needs to start at the very beginning of the startup process and continue though the life cycle of the business. Dennis Zink and Bert Seither, VP at 1800Accountant, discuss the decisions that need to be made in order to have a tax strategy that keeps your tax bill low - and legal!
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