Latest Bakery marketing Podcast Episodes
167. Baking it Down - Getting Corpy Orders
Baking it Down with Sugar Cookie Marketing 🍪 - June 18, 2024 18:00 - 1 hour ★★★★★ - 287 ratings💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have h...
166. Baking it Down - Ask and Ye Shall Receive
Baking it Down with Sugar Cookie Marketing 🍪 - June 12, 2024 01:00 - 1 hour ★★★★★ - 287 ratings🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we nee...
165. Baking it Down - Taking a Stab at Collabs
Baking it Down with Sugar Cookie Marketing 🍪 - June 04, 2024 19:00 - 1 hour ★★★★★ - 287 ratings🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to...
164. Baking it Down - Loss Leaders
Baking it Down with Sugar Cookie Marketing 🍪 - May 28, 2024 20:00 - 1 hour ★★★★★ - 287 ratings🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the la...
163. Baking it Down - Website 101
Baking it Down with Sugar Cookie Marketing 🍪 - May 21, 2024 18:00 - 1 hour ★★★★★ - 287 ratings👨💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many web...
162. Baking it Down - Tags vs Tips
Baking it Down with Sugar Cookie Marketing 🍪 - May 14, 2024 18:00 - 1 hour ★★★★★ - 287 ratings🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed ...
161. Baking it Down - Mmmmmm
Baking it Down with Sugar Cookie Marketing 🍪 - May 07, 2024 20:00 - 1 hour ★★★★★ - 287 ratings🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless...
160. Baking it Down - Price vs Value Prop
Baking it Down with Sugar Cookie Marketing 🍪 - April 30, 2024 21:00 - 1 hour ★★★★★ - 287 ratings💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if an...
159. Baking it Down - Excuse my Excuses
Baking it Down with Sugar Cookie Marketing 🍪 - April 23, 2024 23:00 - 1 hour ★★★★★ - 287 ratings🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in th...
159. Baking it Down - Excuse my Excuses.
Baking it Down with Sugar Cookie Marketing 🍪 - April 23, 2024 23:00 - 1 hour ★★★★★ - 287 ratings🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in th...
158. Baking it Down - Comfy Mistakes
Baking it Down with Sugar Cookie Marketing 🍪 - April 16, 2024 19:00 - 23 minutes ★★★★★ - 287 ratings🤦♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In...
157. Baking it Down - Deborah Deborah Deborah
Baking it Down with Sugar Cookie Marketing 🍪 - April 09, 2024 17:00 - 1 hour ★★★★★ - 287 ratings⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant clo...
156. Baking it Down - Class is Canceled
Baking it Down with Sugar Cookie Marketing 🍪 - April 02, 2024 17:00 - 1 hour ★★★★★ - 287 ratings⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie...
155. Baking it Down - Upsetspectations
Baking it Down with Sugar Cookie Marketing 🍪 - March 26, 2024 18:00 - 1 hour ★★★★★ - 287 ratings😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane...
154. Baking it Down - Cottage Curb Appeal
Baking it Down with Sugar Cookie Marketing 🍪 - March 19, 2024 18:00 - 1 hour ★★★★★ - 287 ratings🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your hou...
153. Baking it Down - The Facebook Ouch-tage 2024
Baking it Down with Sugar Cookie Marketing 🍪 - March 12, 2024 21:00 - 1 hour ★★★★★ - 287 ratings👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed t...
152. Baking it Down - Copy This
Baking it Down with Sugar Cookie Marketing 🍪 - March 04, 2024 18:00 - 1 hour ★★★★★ - 287 ratings✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someo...
151. Baking it Down - Hobby vs. Have To
Baking it Down with Sugar Cookie Marketing 🍪 - February 20, 2024 20:00 - 1 hour ★★★★★ - 287 ratings🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a...
150. Baking it Down - License to Delight
Baking it Down with Sugar Cookie Marketing 🍪 - February 13, 2024 18:00 - 1 hour ★★★★★ - 287 ratings🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up i...
149. Baking it Down - I Adject...ive!
Baking it Down with Sugar Cookie Marketing 🍪 - February 06, 2024 18:00 - 1 hour ★★★★★ - 287 ratings☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shu...
148. Baking it Down - Branding Woes
Baking it Down with Sugar Cookie Marketing 🍪 - January 30, 2024 20:00 - 1 hour ★★★★★ - 287 ratings🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fa...
147. Baking it Down - Peeky Blinders
Baking it Down with Sugar Cookie Marketing 🍪 - January 23, 2024 19:00 - 1 hour ★★★★★ - 287 ratings👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wonder...
146. Baking it Down - G-i-v-e-a-w-a-y-s 101
Baking it Down with Sugar Cookie Marketing 🍪 - January 16, 2024 20:00 - 58 minutes ★★★★★ - 287 ratings🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stu...
145. Baking it Down - Not All Leads are Created Equal
Baking it Down with Sugar Cookie Marketing 🍪 - January 09, 2024 20:00 - 1 hour ★★★★★ - 287 ratings☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Co...
144. Baking it Down - Community Groups 101
Baking it Down with Sugar Cookie Marketing 🍪 - January 02, 2024 17:00 - 1 hour ★★★★★ - 287 ratings📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary t...
143. Baking it Down - EYO (End of Year) Tasks
Baking it Down with Sugar Cookie Marketing 🍪 - December 26, 2023 21:00 - 1 hour ★★★★★ - 287 ratings📑 A list of EOY Tasks to set you up for sales in 2024 Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge so...
142. Baking it Down - Burnout Boundaries
Baking it Down with Sugar Cookie Marketing 🍪 - December 19, 2023 19:00 - 1 hour ★★★★★ - 287 ratings💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas. 'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's ou...
141. Baking it Down - The Cookie Class Kits Explained
Baking it Down with Sugar Cookie Marketing 🍪 - December 12, 2023 21:00 - 52 minutes ★★★★★ - 287 ratings🏫 The Cookie Class Kits Explained and how you can get all 13 kits for $4.84 each Okay yeah - Heather here. I made a calendar boo-boo and thought I'd be in town on Monday, but turned out, I'll be outta town, so I had to record the "Tuesday Podcast" for the "Onesday Wednesday Newsletter" on Sunda...
140. Baking it Down - Vendy Blendy Marketing-Endy
Baking it Down with Sugar Cookie Marketing 🍪 - December 05, 2023 20:00 - 1 hour ★★★★★ - 287 ratings🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like each year we learn a lit...
139. Baking it Down - 2023 Best Baker Gift List
Baking it Down with Sugar Cookie Marketing 🍪 - November 28, 2023 21:00 - 1 hour ★★★★★ - 287 ratings🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your credit cards, because som...
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