Latest #investment Podcast Episodes
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Content remains king in 2024
Two in Twenty - March 18, 2024 09:00 - 17 minutesWhite Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two h...
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Size does truly not matter when it comes to systems stewardship
Two in Twenty - February 06, 2024 09:00 - 23 minutesFeaturing in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addre...
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Size does truly not matter when it comes to stewardship
Two in Twenty - February 06, 2024 09:00 - 23 minutesFeaturing in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addre...
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Marketing and the multi-affiliate model
Two in Twenty - January 17, 2024 15:00 - 22 minutesKirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges a...
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To B or not to B Corp
Two in Twenty - October 17, 2023 13:00 - 22 minutesKirsten Hastings, White Marble's Head of Content and Lisa Mattes Senior Marketing Executive at White Marble are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group. With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertific...
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When global messaging and local language converge
Two in Twenty - September 27, 2023 14:00 - 22 minutesIn this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant at White Marble. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regul...
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Build up CX by breaking down silos
Two in Twenty - July 31, 2023 15:00 - 22 minutesIn this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble. Over the course of the 20 minutes, they delve into a range of to...
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Sustainability is not enough
Two in Twenty - July 31, 2023 15:00 - 23 minutesIn this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble. During this episode they delve into a range of topics, includi...
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Shaping culture and building behaviours
Two in Twenty - July 31, 2023 15:00 - 21 minutesIn this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble. During the episode they delve into the topic of culture; speci...
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ICM PODCAST SNIP
Two in Twenty - April 22, 2023 16:00 - 58 minutesWhite Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two h...
![Two in Twenty artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/a1/b7/d8/a1b7d834-55e1-f71f-7b88-7309b0bfa50f/mza_16311053702225929474.jpg/100x100bb.jpg)
UEM Investor Meet post 3
Two in Twenty - April 06, 2023 10:00 - 58 minutesWhite Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two h...
![Two in Twenty artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/a1/b7/d8/a1b7d834-55e1-f71f-7b88-7309b0bfa50f/mza_16311053702225929474.jpg/100x100bb.jpg)
White Marble and tml Partners: All roads lead to culture- takeaway points from ESG roundtable
Two in Twenty - October 19, 2022 09:00 - 6 minutesWhite Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing and demonstrating culture, as a key dimension of building authentic sustainability credentials and addressing some of the key challenges facing the investment managemen...
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AIM High: Adding influencer marketing to your campaign toolkit
Two in Twenty - November 22, 2021 11:00 - 45 minutesWhen the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok. Although influencer marketing has been around for over 15 years it is only recently that B2B industries, like financial services, have started...
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Voice Tech, Influence and Persuasion - Dr. Robert Cialdini
Ads Talk - November 04, 2021 12:48 - 46 minutesThe episode is brought to you by Instreamatic - Voice AI for Brands. At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, relevant, and f...
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AIM High: Talking about marketing influence and role modelling
Two in Twenty - November 04, 2021 11:00 - 26 minutesWith Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’. In today’s episode Twink is joined in the virtual studio by nominee A...
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AIM High: Tackling the assumptions and opportunities for ETFs
Two in Twenty - October 07, 2021 08:00 - 34 minutesETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so successful and attractive to investors? Ready to provide the answers are Nic Basson, marketing strategist in ETFs, and Alex Olivares, head ...
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AIM High: The legacy and leadership of the UK pensions industry
Two in Twenty - September 23, 2021 08:00 - 35 minutesUnsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner a...
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AIM High: The legacy and leadership of the UK pensions industry
Two in Twenty - September 23, 2021 08:00 - 35 minutesUnsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner a...
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Adtech, Trends and Innovations - Anna-Lena Mikoteit, Octave
Ads Talk - August 25, 2021 15:09 - 40 minutesThe episode is brought to you by Instreamatic - Voice AI for Brands. At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, relevant, and f...
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AIM High: Building sustainability credentials in your brand
Two in Twenty - August 17, 2021 15:00 - 41 minutesWelcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research. Accompanying Benjie ...
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AIM High: Building sustainability credentials in your brand
Two in Twenty - August 17, 2021 15:00 - 41 minutesWelcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research. Accompanying Benjie ...
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Digital Audio and Advertising - Claire Fanning, SXM Media
Ads Talk - June 27, 2021 09:45 - 48 minutesThe episode is brought to you by Instreamatic - Voice AI for Brands. At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, relevant, and f...
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AIM High: Creating content for social engagement
Two in Twenty - June 24, 2021 12:00 - 40 minutesDigital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind. Best practices for...
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AIM High: Creating content for social engagement
Two in Twenty - June 24, 2021 12:00 - 40 minutesDigital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind. Best practices for...
![Ads Talk artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts125/v4/8f/18/2b/8f182bc8-10f4-f5c5-4836-46dbf37c267d/mza_14550247845977691778.jpg/100x100bb.jpg)
Voice Tech Investment - Nick MacShane & Paul Kigawa
Ads Talk - June 14, 2021 13:50 - 54 minutesThe episode is brought to you by Instreamatic - the creators of Voice Advertising At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, r...
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Marketing Science and Behavioural Economics - Giles Martin, Oxford Road
Ads Talk - June 01, 2021 13:41 - 42 minutesThe episode is brought to you by Instreamatic - the creators of Voice Advertising At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, r...
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AIM High: Assessment of Value year two: The good, the bad and the ugly
Two in Twenty - May 25, 2021 09:00 - 35 minutesThe FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to prompt asset managers to assess the value of each fund and take corrective action if it does not offer good value. However, the ambiguity...
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Voice Technology Trends in Marketing - David Roth, BAV Group
Ads Talk - May 20, 2021 09:25 - 46 minutesThe episode is brought to you by Instreamatic - the creators of Voice Advertising At Instreamatic we’re building a future where brands and consumers speak naturally with each other. Where advertising on audio and video platforms is a two-way real-time experience that is intelligent, dynamic, r...
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AIM High: Techniques to deliver cut-through presentations
Two in Twenty - May 11, 2021 12:00 - 41 minutesGiving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill. In today’s episode Twink explores how to make presentations impactful and deliver cu...
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AIM High: Techniques to deliver cut-through presentations
Two in Twenty - May 11, 2021 12:00 - 41 minutesGiving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill. In today’s episode Twink explores how to make presentations impactful and deliver cu...
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