045. Kathryn Joachim - Set Your Brand's Tone with Fonts

Zimmerman Podcast

English - April 21, 2020 12:45 - 26 minutes - 35.9 MB - ★★★★★ - 214 ratings
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Previous Episode: 044. Under the Cover: The Ebook is Live!

Next Episode: 046. Under the Cover: Sleeping with a Stranger’s Leading Man, Brian Zimmerman

This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.

Today, we’re talking about how you can set your brand’s tone with fonts.

Episode 45 topics:

- Why fonts matter and how they can make a brand more personal
- How many fonts you should choose when DIYing your brand
- Some simple tests to make sure you’ve picked a versatile font
- The downfall of novelty fonts
- What customers are really looking for with your font
- A foolproof way to test your favorite fonts before you buy