would you wait in line for 5 hours for some Texas BBQ? :: Zack Miller Says :: 308

If you like bbq, Franklin's bbq in Austin, Texas is the spot. Fans spend five hours a day waiting in line salavating for a piece of brisket.

Now, I am no food critic, but what Franklin has done is amazing and you should take note. Want a line out the door every day? Think about:

1. Creating a sense of urgency.
2. A party like atmosphere
3. Champions that rave about you
4. Hard to get a hold of

I've never been to Austin, nor Franklin's, but I find what they have accomplished going from a food truck in 2009 to feeding 300,000 people strong a decade later to be insane. All too often, business people want to learn from other marketing guru's that's not a bad thing to do, but if instead, you were to dissect what the brands you love are doing, I think you could have better results.

#franklinsbbq #austin #anomaly

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