Zack Miller Says
386 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 20 ratingsMarketing results without breaking the bank. And really techniques that cost less than a kids meal at the Golden Arches. Zack Miller Says is lead by marketing pioneer Zack Miller, who guides you through what he does to achieve your career goals and interviews top business folks from around the globe pinpointing how they got where they are.
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Episodes
Million Dollar Journey with Erik J. Olson
March 04, 2021 19:11 - 11 minutes - 21.8 MBErik J. Olson, according to his book, Million Dollar Journey, has had at least eight personas along his business journey. Let's add one more to the list. Author. As a popular podcaster of the hit daily show, Journey to 100 Million Dollars, Erik J. Olson has shown first hand what he has done to launch a podcast, run his business, Array Digital and a ton of other insightful business thingz. As the podcast grew, he saw an opportunity to chronicle his journey not only to $100 million in ann...
Is Peloton Damaging Their Brand? :: Zack Miller Says :: 256
February 26, 2021 20:29 - 5 minutes - 10.8 MBPeloton, the uber popular in home cycle machine has catchy marketing, but what about their customer service. Grab a FREE copy: https://zackmillersays.com/anomaly/ #zackmillersays #anomaly #interview Zack's super simple weekly updates. https://zackmillersays.com/newsletter Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question ...
Be prepared
February 04, 2021 19:53 - 1 minute - 3.39 MBI used to think being prepared was silly and a waste. No longer! Gain access to the Anomaly Academy: https://zackmillersays.com/anomalyacademy/ Grab a FREE copy: https://zackmillersays.com/anomaly/ #zackmillersays #anomaly #interview Zack's super simple weekly updates. https://zackmillersays.com/newsletter Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crow...
Making Every Decision Off a 2 Inch Thumbnail :: Netflix :: Zack Miller Says 354
December 28, 2020 15:33 - 4 minutes - 3.17 MBCreating material is important, but is the "headline" or "click-bait" strong enough to get folkz to engage? Crazy to think, but we make decisions off of a small 2 inch thumbnail at least one thousand two hundred and thirty eight times a day. How is your thumbnail game? Grab a FREE copy: https://zackmillersays.com/anomaly/ #zackmillersays #anomaly #interview Zack's super simple weekly updates. https://zackmillersays.com/newsletter Zack Miller is a journalist turned entrepreneur who pion...
Healthy Habits That Last Forever With Nate Bright :: Unimorphix :: 353
October 01, 2020 12:18 - 56 minutes - 52.8 MBWe are all busy. Balancing work responsibilities, family obligations, hobbies, and now new challenges our world has forced many of us to develop a lifestyle that leaves us vulnerable to chronic disease, as well as zaps our energy and limits our potential. Unimorphix was created for people who want amazing results in how they look and feel, but have limited time. Unimorphix has identified the habits that will move the needle and will work together to implement them in your life one at a ...
Swampman Recap With Erik J Olson :: Zack Miller Says :: 352
September 30, 2020 16:32 - 1 hour - 134 MBZack Miller (that's me) and Erik J. Olson recently completed an Ironman 70.3 triathlon. That's a 1.2 mile swim, 56 mile bike, and a 13.1 mile run! They'll break down the 10(ish) lessons they learned from their 28+ weeks of training, and explore how theze habits can be utilized in business and in life. Strava Profile: https://www.strava.com/athletes/19386730 Swim: https://www.strava.com/activities/4083223975 Bike: https://www.strava.com/activities/4083223975 Run: https://www.strava.com/acti...
Part 3. Anomalies In The Wild Chapter 23. Introduction To The Anomaly
September 23, 2020 15:56 - 4 minutes - 4.07 MBThese are the wordz to live by. Grab a FREE copy: https://zackmillersays.com/anomaly/ #zackmillersays #anomaly #interview Zack's super simple weekly updates. https://zackmillersays.com/newsletter Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what do you do?”, rather, “What are you watching on Netfli...
Anomaly Chapter 22 How To Stand Out
September 16, 2020 14:52 - 17 minutes - 15.6 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Tree Hugger Wears Flower to Get Attention :: Donje Putnam :: 351
September 10, 2020 16:46 - 57 minutes - 44.9 MBDonje Putnam is good at marketing. She also is good at community. She always loves the environment. What else? Grab a FREE copy: https://zackmillersays.com/anomaly/ #zackmillersays #anomaly #interview Zack's super simple weekly updates. https://zackmillersays.com/newsletter Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker questio...
What is Media? 2 Former Journalists Bobby Warren :: Zack Miller Says :: 350
June 15, 2020 11:32 - 1 hour - 63 MBWhat happens when Bobby Warren and Zack Miller, two former journalists press record? It's 2 J's and a microphone, next on Zack Miller Says. Bobby Warren is the founder of Wooster Media Group in Ohio. https://woostermediagroup.com/ Zack's super simple weekly updates. https://zackmillersays.com/newsletter Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and ...
Repeatable. Searchable.
June 03, 2020 13:28 - 10 minutes - 10 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
How to create lifelong friendships through events :: Andy Storch :: 349
May 25, 2020 14:13 - 55 minutes - 102 MBBuilding small habits that concur huge destinations.How to build a brand through podcasts and events?What happens when you meet your heroes? https://www.andystorch.com/
A Ranking... Of Who Has Thuuuuur Wallet Out And Ready To Buy! $$$$
May 07, 2020 14:04 - 15 minutes - 14.4 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Cards That Are Written Out By Hand...
May 04, 2020 19:07 - 7 minutes - 6.9 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Pivoting Business Verticals A Decade Into Your Entrepreneurial Journey With Kevin Daisey :: 348
May 01, 2020 18:18 - 1 hour - 63.4 MBKevin Daisey is the co-founder and chief marketing dude at Array Digital. Back in 2018, he made a drastic change to his business to help forge to their ambitious goal of 100 million bucks in annual revenue.
apply for awards
May 01, 2020 13:55 - 9 minutes - 8.78 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
creating relationships in places you frequent :: zack miller says :: 347
April 30, 2020 19:09 - 1 hour - 144 MBcreating relationships in places you frequent :: zack miller says :: 347 by Zack Miller
50 Ten Challenge
April 22, 2020 15:44 - 10 minutes - 7.98 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Document. Record. Remember. Total Recall. Arnold?
April 17, 2020 13:31 - 11 minutes - 8.62 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
rinse and repeat
April 16, 2020 17:05 - 10 minutes - 8.14 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
the best book chapter title ever!
April 13, 2020 12:14 - 13 minutes - 10.2 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
What do you gotz in yo pocket?
April 10, 2020 14:36 - 12 minutes - 9.65 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Supporting After The Sale Is Done
April 09, 2020 19:07 - 7 minutes - 5.9 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
24 hour f/u
April 08, 2020 13:45 - 5 minutes - 4.47 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Is Selling Hard?
April 07, 2020 12:55 - 10 minutes - 8.18 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
How Deep Deep Do You Need To Dig?
April 06, 2020 17:32 - 6 minutes - 5.07 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
follow me and I'll follow up
April 03, 2020 12:42 - 12 minutes - 9.03 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
excuse me, can I have your number?
April 02, 2020 13:02 - 9 minutes - 7.39 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Shall You Bring Ness To The Ware Of A?
April 01, 2020 13:34 - 15 minutes - 11.6 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
The Sales Funnel (in A Disney Villains Voice?) 6/42
March 31, 2020 14:30 - 9 minutes - 7.05 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Who Target Customer Customer 5/42
March 30, 2020 12:27 - 12 minutes - 9.59 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
finding a niche and where shall you start? 4/42
March 27, 2020 12:31 - 9 minutes - 7.44 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
the fundamentalz no one taught u! 3/42
March 26, 2020 13:31 - 5 minutes - 4.24 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
a reading from ano m aly "why what ur doin ain't workin" 2/42
March 25, 2020 15:10 - 17 minutes - 13.1 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
A Reading From Anomaly - HTFSOFTC Intro 1/42
March 24, 2020 12:27 - 16 minutes - 12.1 MBAnomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people ...
Is Your Favorite Restaurants Closing?
March 23, 2020 21:26 - 1 hour - 51.8 MBWhat would you do if 92% of your revenue went away overnight? Chef Chris Hill and Zack Miller Says discuss the craziness that is going on with corona virus. Dear Entrepreneurs: https://medium.com/@zackmillersays/dear-entrepreneurs-f5a5b7c275b6
Unlocking Your Inner You Through Core Strength :: Dr. Sara Common Name Smith :: Zack Miller Says
March 18, 2020 00:40 - 1 hour - 46.4 MBUnderstand and investing in your core. Dr. Sara Smith and Zack Miller run down the lives of go getter's, humans who are lost and the hysteria that the marketing provokes to push folks to buy things that think is one thing, even though the label is misleading. How does one market themselves with a common name. What made the Kobe Bryant death such a monumental affair and how to capitalize on your gut and what it means to be core strong. What triggers pull you suddenly because of all the signs...
How One Introvert Created a Roadmap to Create Champion Prospects Through LinkedIn
February 13, 2020 21:37 - 56 minutes - 43.1 MBNicole Campbell knew that if she wanted to succeed in commercial real estate she would have to get out of her comfort zone. Meeting new people 'in-person' was something that she shied away from. As an introvert, Campbell wasn't a fan of having to go up to someone and say ' hey, whaddaya do for a living?' So, she developed a plan on how to make it easier for her. Oh yea, she also took over the commercial real estate scene on LInkedIn in the Virginia Beach market. A once 'unknown', Campbell h...
How Meditation Saved a Navy Seal :: Jon Macaskill :: Zack Miller Says :: 343
January 28, 2020 13:15 - 54 minutes - 42.3 MBJon Macaskill is a Navy Seal and a lover of meditation and mindfulness, but he wasn't always a fan of the "zen" movement. It actually took work to get comfortable. Macaskill chronicles his journey in the military and how it's frowned upon to speak out as a Navy Seal, but how capitalizing on that "title" can help past, current and future Navy Seals find their next path. Struggling to start and consistently keep up with a new skill, Jon walks through how to keep it rolling. #navyseal #medita...
Mike Devellano, Cloud Advisory :: Zack Miller Says :: 343
January 13, 2020 22:07 - 51 minutes - 39.9 MBCloud Advisory LLC consultants have been helping businesses and entrepreneurs with the strategy, setup and customization of Salesforce Sales Cloud, Service Cloud and Marketing Cloud. Cloud Advisory acts as a trusted advisor and on demand service provider for digital strategy, design and development of both custom mobile and Cloud based applications. Mike Devellano, is the man behind Cloud Advisory https://www.cloudadvisory.io/ #automation #collaboration #zackmillersays Michael is a Sr. Clo...
consistency... over and over. Zack Miller Says :: 342
November 27, 2019 15:44 - 4 minutes - 3.13 MBLike it or not you have to be consistent. If you go to the gym every day you likely will live a more healthy lifestyle. Smoke cigarettes every day and the opposite is likely. Same goes for your career. If you randomly show up. You will garner random results. If you change your business or job every week. Well, people won't have the frequency needed to remember who you are when they need you. Consistency Matter. and the frequency it requires to be seen and remember is the game. #frequenc...
Tesla Cybertruck announcement fail? :: Zack Miller Says :: 241
November 26, 2019 16:29 - 8 minutes - 5.92 MBTesla announced their newest vehicle, Cybertruck, and it shocked all of humanity. And then they threw a ball at the windows... They broke. Is this good or bad for the auto giant? #tesla #cybertruck #zackmillersays Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what do you do?”, rather, “What are you ...
What content should I create? :: Zack Miller Says :: 340
November 25, 2019 18:21 - 3 minutes - 2.2 MBOne of the top questions I receive is what content shoudld I create. The answer is... to create content on the questions on the topics you constantly get in your field of work. If one person is asking, many others want to know as well. #zackmillersays #content #ask Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not...
Gaming the notification game. :: Zack Miller Says :: 339
November 21, 2019 15:56 - 3 minutes - 2.5 MBTrying to get ones attention online but to not avail. Don't fret. I gotcha. Try this. Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what do you do?”, rather, “What are you watching on Netflix?” You can find him and his podcast online everywhere @zackmillersays. P.S. He is the king of easter eggs. ...
How to gain ones attention and respect within 37 seconds. :: Zack Miller Says :: 338
November 19, 2019 15:38 - 3 minutes - 2.71 MBShow up, be on time, ask questions and listen. Say thank you. It's simple if you do it. Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what do you do?”, rather, “What are you watching on Netflix?” You can find him and his podcast online everywhere @zackmillersays. P.S. He is the king of easter eggs....
Ghost Boards... who would you want in your life? :: Zack Miller Says :: 337
November 18, 2019 18:09 - 4 minutes - 3.47 MBGhost Boards... who would you want in your life? :: Zack Miller Says :: 337 In Napoleon Hill's book Think and Grow Rich he develops that stratgey around "ghost cabinets" or a fictoucious board of directors that he would call upon in his imaginiation. If you could call upon anyone dead or alive, real or fake, who would it be and what would you ask them? #zackmillersays #thinkandgrowrich #napoleonhill Grab a copy of Think and Grow Rich here: https://amzn.to/2Opm3iJ Zack Miller is a journalist ...
direct mailing CAN work. call me crazy :: Zack Miller Says :: 336
November 12, 2019 17:29 - 10 minutes - 7.32 MBWhen you go to your mailbox do you look through your mail and handpick what you like and throw away the trash/ads? I'm certain you do. But! What would happen if you got a card in the mail with a stamp of a Disney Villain? Would it make you look deeper and open it up? I bet it would. What if it was a package and not just a bill. If you want ones attention in their mailbox, do not make them feel ill by sending out a bill like piece of mail. Disney Villainify it! #zackmillersays #disney ...
is a pair of socks the missing tool in your arsenal? :: Zack Miller Says :: 335
November 11, 2019 18:02 - 3 minutes - 2.37 MBI've been trying to hit a goal for years, yet I have been using outdated and well used tools to help me achieve it with no avail. What would happen if I updated the tools in my arsenal? Could I actually achieve my goals? #goals #tools #zackmillersays Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what d...
Should you write a book? :: Zack Miller Says :: 334
November 07, 2019 15:18 - 3 minutes - 2.56 MBMillions of books have been written. So, should you write one too?
Create a KickA$$ Kickstarter Campaign
October 25, 2019 16:03 - 25 minutes - 47.4 MBA great way to understand if your new business idea has any legs is to test it on a crowdfunding campaign like Kickstarter. Here how Zack Miller launched Anomaly by announcing on Kickstarter AND successfully raise over 8 grand.