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Andrew Cooney -- Farmers Insurance -- 027
Zack Miller Says
English - May 09, 2017 19:27 - 20 minutes - 18.5 MB - ★★★★★ - 20 ratingsBusiness business entrepreneur entrepreneurship finance marketing entrepreneurs interview leadership lifestyle health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Andrew Cooney is an agency owner under the Farmer Insurance brand and used a clever marketing tactic to land new business. Instead of the shotgun approach of throwing ads everywhere, he printed out signs that stated “ I paid your parking meter, imagine what else I would do to help keep your car safe.” and “ From one veteran to another, let me help you save money”.
https://www.facebook.com/CooneyInsuranceAgent/
Cooney the former Navy Vet using guerilla marketing to get his clients to call him instead of the cold calling method.
He provided value to his prospects by paying their meter and leaves his card.
“You don’t need to go viral to make an impact.”