Scaling to Freedom Podcast | For 7-figure female coaches

ENCORE: Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' Shares Inside Tips on Funnel Building

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your emai...

Balancing Motherhood and Entrepreneurship: 5 things I've stopped doing in my business since becoming a single mom

Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life. ...

Behind the scenes of the most successful coaching launches I have seen

Unleash the secret sauce behind successful online coaching business launches. Picture this: you've got an amazing program or product ready to launch - but do you have the optimum presentation, pitch-perfect messaging, the ideal price point, and unparalleled levels of support to guarantee its success?  Brace yourself to explore the five core components of a rock-solid launch in our latest podcast episode. Learn from the industry's best about the tested offer, the power of time-tested messag...

Embracing the Journey: Lessons Learned in my first year as an Entrepreneurial Mother

Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find o...

Maximizing Ad Returns in 2023

Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year. In this episode, I unveil ...

Can you afford ads? The metrics you need to know and how to make Data-Backed Advertising Decisions

If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to m...

Are Paid Webinars the way? Pros and cons with case study

Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded. Understand the potential benefits and drawbacks of conducting paid webinars. Discove...

Top Green flags that show you're ready for ads

Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns. Here’s a closer look at what I discuss in th...

The costly consequences of pausing ads, how it can derail your revenue growth, and when pausing is okayUntitled Episode

On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about... The three main things that happen when you pause your ads and how the algorithm works. Why it's important to keep your top of funnel going if you want to sc...

The costly consequences of pausing ads, how it can derail your revenue growth, and when pausing is okay

On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about... The three main things that happen when you pause your ads and how the algorithm works. Why it's important to keep your top of funnel going if you want to sc...

The Real Culprit Behind Low ad returns for Some Coaches and the formula for ad returns

In this episode of the Scaling to Freedom podcast, I reveal why ads often fail for some coaches. From understanding the right messaging to optimizing your sales process and offer, I'll unravel the formula for ad success. There is a proven strategy that can help you increase your ad success and achieve a positive ROI. In this episode you will learn... Why the lead cost and the conversion rate have to balance with the offer price. The main reasons why ads aren't working. The variables with...

Revealing my takeaways from 100 Conversations I've had with coaches and course creators

When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target au...

Ditching Bro Marketing for Authenticity in your coaching business

Show notes (approximately 300+ words):  Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing...

Scaling Your Group Coaching Programs: Ways to Serve More Clients and Increase Offer Value

Scaling your group coaching program doesn't have to mean sacrificing quality! In this episode, I share five powerful ways to increase your capacity without burning out. But wait... what should you do if you've already overcommitted and feel like you're drowning? Tune in to find out. In this episode, you will be able to: Discover innovative techniques to expand your group coaching programs without losing quality. Uncover the benefits of rolling enrollment in generating consistent leads and...

Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' shares inside tips on funnel building

Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your emai...

Breaking Introvert Stereotypes: Building a Business Your Way with Lindsay Maloney

My schedule as a single mom entrepreneur and how I'm juggling it all so far

If you're feeling overwhelmed and burnt out trying to balance work and single parenthood, constantly struggling with time management, then you are not alone! As a single mom entrepreneur, I share the juggling act of running an agency and raising an eight-month-old daughter. But just as I get into the swing of things, the workload at the agency picks up, employee changes happen, all while adapting to the constant changes of the first year milestones. In this episode, I talk about what has w...

Do I have to keep doing sales calls for my coaching program? Sales calls solutions, benefits and when to stop

When your ads are attracting the wrong leads: How to increase lead quality that has nothing to do with audience targeting

If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case? In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad tar...

Mastering Systems for Scaling Success with Brooke Scott

If you're feeling the overwhelming frustration of investing in expensive software and training programs for efficient scaling, only to see minimal results and stagnant growth, then you are not alone! Entrepreneurs who want to scale efficiently, have you been led astray by these common myths about the importance of having the right systems in place? Myth #1: Scaling is all about working harder, not smarter. Myth #2: Systems are just a luxury, not a necessity. Myth #3: Scaling too quickly wil...

3 High-Converting Funnel Strategies for Coaches we see work best in the agency

Are you an entrepreneur looking to increase your revenues? Do you want to know how to maximize your sales funnels with evergreen webinars, downsells, and launching events? I'm here to provide you with the solution to unlock your full potential. The key to marketing success lies in establishing strong relationships with potential customers. By understanding the needs of their target audience, entrepreneurs can effectively tailor their marketing strategies, messaging, and product offerings ac...

Unlocking 3 High-Converting Funnel Strategies for Coaches we see work best in the agency

Are you an entrepreneur looking to increase your revenues? Do you want to know how to maximize your sales funnels with evergreen webinars, downsells, and launching events? I'm here to provide you with the solution to unlock your full potential. The key to marketing success lies in establishing strong relationships with potential customers. By understanding the needs of their target audience, entrepreneurs can effectively tailor their marketing strategies, messaging, and product offerings ac...

Membership Growth Hacks: Strategies for Consistent Sales & Happy Members

If you have a membership as one of your offers in your product suite, you know selling an ongoing membership is so different from selling a group program, course or 1:1.  With memberships, we need a constant flow of people coming in and as few people as possible dropping out. This week on the Scaling to Freedom Podcast, I share the strategies we see work the best in the agency for our clients with memberships. I talk about how we keep these memberships flowing with new members.  A must-lis...

Inject cash into your coaching business in between launches

Have you been trying to increase business profits during uncertain times, but feel like no matter what you do, nothing seems to work? Stop wasting time on ineffective tactics and learn how to use bundles, flash sales, affiliate programs, and more to rapidly boost cash flow and achieve lasting success. In this episode, I share six quick cash injection ideas to up level a coaching business and achieve freedom, from bundles and flash sales to affiliate programs and no-brainer offers. Stay tun...

Why you should be running Facebook (Meta) and Instagram ads in 2023

Social Media Trends that work in 2023 with Mandy Emerson

This week on the podcast we brought on a special guest, Mandy Emerson who is the founder of The Fierce Social Society to come on and break down the social media trends of 2023 so you can keep up with the newest changes and still generate sales from your Instagram despite how different things are now! We chatted about whether social media is still worth it, common mistakes, what to do about them and how to revive a dead account! You won’t want to miss this episode 🎙 Here’s a closer look at...

Offer not selling? Here’s how to find out why

Tell me if this sounds familiar:  ✔️People are signing up for your freebie or webinar ✔️They're opening the emails ✔️They're clicking the links ❌But they're just not buying If this is your scenario, I understand the frustration. In my years of experience working on successful evergreen funnels and live launches, there is ONE way to find out for sure why this is happening. That's what I cover this week on the Scaling to Freedom podcast. I'm going to give you step-by-step directions on w...

My first 6 months as a single mom Entrepreneur

When I was ready to become a mother, a part of me feared what it would do to my business. Would I be able to keep working this hard? Would I lose love for it? Would I be able to juggle them both? Would I still have a business afterward? These fears certainly didn't stop me from becoming a mother, but they did make me extremely curious about what this experience was going to be like. And I'm so grateful to have conquered through the first 6 months - as a single mom entrepreneur. On the pod...

5 Things your competition isn’t talking about as an online coach

Sharing the behind the scenes reality of what it's like to have a successful coaching business, but this week we aren't just glamorizing the wins. We are chatting about the dark side. Because there's that, too. And if you're in it or have been, I want you to know that you're not alone.  Tune into this week's episode on the Scaling to Freedom podcast to hear the reality of what ALL coaches go through at one time or another.  Here’s a closer look at what I discuss in this episode:  The scar...

Are you growing or scaling? Avoiding nightmare burnout

"I want to burn my business to the ground." I've heard this exact statement from many coaches. Coaches that have very glamorous Instagrams of high cash months and raving testimonials. The truth is, growth can be painful and if your business isn't ready for the high volume, it can be an absolute nightmare leading to intense burnout. This week on the Scaling to Freedom podcast I break down scaling vs. growing and what you need at minimum before ramping up the volume in your business with ad...

Women supporting women (or not) as entrepreneurs - Personal values check

When will I get a return on my ads? Variables that affect your return and how to calculate it yourself

When should you see a return on your ads? I don't think there is a more asked question 😅 When we make investments, we're often anxious to start seeing that return come back. When is pulling out too early? Or when are we just wasting our money? That's what I'm breaking down this week on the podcast. Listen in to know what to expect when getting a return on ads and what that timeframe might look like for you!  Here’s a closer look at what I discuss in this episode:   When you will get a r...

Characteristics of our highest-return clients and why you should care

I have been in client services for almost a decade, when I started out in 2013 building websites as a freelancer.  Over the years, there are so many mistakes I've seen clients make that make it almost impossible to serve them at the highest level. This isn't about being a good client to be fun and easy to work with. This is about getting the most out of your investments, making good decisions and heading towards your goals. There are ways that you might be blocking your team from their ful...

Maternity Leave Recap as an entrepreneur - How it worked out, insights and what I would do differently

When I was pregnant, I tried to binge as much content as possible about maternity leaves for entrepreneurs. I'm pretty sure I finished in a single afternoon because there was so little of it. When you are an entrepreneur ready to take maternity leave, you don't get to just let your boss know you'll be out for x amount of weeks. There is a TON of planning and a million details to take care of. Before my maternity leave, I shared my plan on the podcast with the caveat that I hadn't carried ...

6-Figure Launches: The most successful strategies I see behind the scenes

If you're a coach in this space, I'm sure you've seen your peers share their amazing results with big numbers after their launches. Curious what these successful launches have that make them so successful? I've been a part of A LOT💰 of successful coaching programs and course launches. I've ran ads for near-million-dollar launches, and when looking back at them all, they all have a few things in common. I put together the 5 things ALL of the successful launches I've been a part of had. On t...

I'm Back - What to Expect in 2023

The Scaling to Freedom Podcast is back! 2022 was a year of growth, change, and new journeys. After a much needed maternity leave, we are back better than ever and ready to share with YOU everything business growth related. In today’s quick episode I discuss some major changes we are making to the podcast, including really zooming in on those 6- and 7-figure female entrepreneurs and coaches. This podcast can help anyone who needs the information, but we are really going to focus on how ads h...

Should I still run FB Ads during the holidays?

We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned! Here...

Should I still run FB Ads during the holidays?

We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned! Here...

How To Deal With The Roller-Coaster Emotions Of Entrepreneurship

Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you’re able to overcome those challenges you discover an inner stren...

5 Ways To Make Your Offer More Valuable Without Discounts

Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn’t go the way you planned you should just discount it and chock it up as a loss. I’m here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!). In today’s episode I’m going to talk about the difference between what an offer is and what a product is. This i...

What happened when I slowed down my business growth

If you’ve been in the online business space for any amount of time, I’m sure you’ve heard all about the “hustle culture.” It’s “make 10K in a day with my program” or “the more you put in, the more you’ll get out!” and “create freedom today with xyz…” but at what cost? I’ve done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I’m able to not only have a more successful busines...

How I cut my business expenses in half and increased performance

Every business owner’s goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience!  In today’s episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house emplo...

2022 Meta/FB Ads Trends

Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends.  In today’s episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finall...

How 7-figure coaches invest in ads

Whether you’re new to investing in ads or have years of experience, the truth is investing takes serious strategy and commitment; the difference, however, between those who have experience investing from those who haven’t can be monumental. Having worked with both, but now focusing on high-revenue coaches, I have seen what it’s like from all perspectives.  What I talk about in today’s episode are some of the key differences between the way 7-figure coaches may invest in Facebook ads compare...

How to know if your business investments will pay off

One of the most common questions I get about ads is whether or not they’re worth it. No matter what you do or where you’re at in your business, you’re going to inevitably need to invest at some point to scale. It may be intimidating at first, but ultimately investing (dare I say) will always give you some sort of return on investment – even if it’s not the way you pictured it. In today’s episode, we’re going to take a deeper look at business investments and why they are so crucial. I offer ...

2022 FB/Meta Ads changes and why your ads manager must be skill building

Over the past two years there have been more changes to running ads than the entire time I’ve worked with them. Before, running ads was pretty simple… Fast forward to now and we’ve got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren’t beneficial - if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective. I...

Life Update and my pregnancy journey

This week's episode is a special one – I will be giving you a life update on what’s been going on and (if you didn’t know) my pregnancy journey! This is a special episode for me because I am only a couple weeks away from my due date and I am so excited for what’s coming next.  In this episode, I will be talking about my pregnancy – from beginning to end – and becoming a SMBC. I get vulnerable with my story of becoming a single mom by choice and the reason I decided to go on this journey. Fi...

FB Ad Nightmares and How to Avoid Them

Nobody tells you that when you start your own business it’s not always sunshine and rainbows - in fact, you have to face more problems when scaling your business. When running ads, there’s no exception. The biggest misconception I hear in this industry is that investing in ads is the “secret” to scaling your business quickly. The problem is, if your business isn’t READY to invest in ads, you’re going to face more problems than benefits. In this week’s episode, I talk about common nightmare ...

Am I Asking Too Much From My Ads Agency?

Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing.  In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from th...

How to Know if Your Meta Ads are Working

Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they’re actually working? Whether you’re working with an agency or doing them yourself, it’s important to understand all the different dynamics of ads in your business.  In today’s episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I’m also going to talk about purchase cycles, what they are, and how to calculate them to have succ...