Overdeliver: How to Delight Your Clients & Customers

As a client or customer, have you ever felt disappointed after a business transaction? Like your expectation wasn’t met? Have you ever felt like a business is all about the owner and never about you, the customer?

This is often the result when a business isn’t focused on delighting customers. It’s very difficult for a business like that to sustain brand loyalty. Whether you’re a product-based or service-based business owner, delighting your customers is such an easy way to build and sustain brand loyalty.

In this episode, we walk you through the step-by-step process of how to delight your customers, and consequently, increase customer retention.

Key points in this episode…

Lauren onboards a new client.
Meg attends the Success Society Retreat and makes valuable connections.
Delighting your clients and customers is about going the extra mile to make their experience a little more sparkly.
Delighting your clients and customers helps your brand stand out and builds customer loyalty.
Ways by which service and product based business owners can delight their customers.
2 very important points in customers’ journey to delight.
Get them excited about your product or service immediately after purchase, and avoid instant buyers remorse.
Leave them feeling great about working with you or buying your product.
Ways to delight your clients digitally.
Celebrate them on social media.
Attend their live social media streams and engage / ask questions.
Treat anyone who works for you like gold.
Offer special perks and discounts to encourage repeat business.
How to blow someone away as a service provider.
Overdeliver when it comes to service.
Make the process of working with you as easy as possible.
How to blow someone away as a product-based business owner.
Impressive packaging.
Tiny gifts.
Fast shipping.
Provide fantastic and friendly customer service.

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LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram