How To Build A Kick Ass Brand

Listen up brand owners! We’ve got all of the tools and the tips to turn basic or boring branding into a kick-ass, bold and highly magnetizing branding that propels the people you want towards you and repels people who are not for you.

In this episode, we will be sharing with you all the tools and tips you need to stand your brand out from other brands out there and make a great, lasting impression on customers and clients.

Key points in this episode…

Lauren finally had some breathing room after a series of non-stop activities.
Megan handed off a huge branding project to a client and got amazing feedback.
Kick-ass branding is drawing the people you want towards you and pushing away people that are not for you.
Turning the basics into kick ass branding.
Branding is the first impression you get to make with clients or customers.
Brand identity is the visual element that sets your brand apart from others.
Boring branding.
The important thing about branding is knowing your target customer first.
Your brand includes your brand’s personality (mission, vision, voice and story).
Build a connection with your customers and turn them into advocates for your business.
Lauren’s experience writing bold copy for a client.
Visual representation is an important part of branding.
Find a catchy tagline or slogan that makes a lasting impression.
Remove your ego while doing your branding.
Tools for DIY branding.
Tips for making a great brand.
Brand guides should include extensive notes on brand voice.
Lauren’s favorite kick-ass brands.
Meg’s favorite kick-ass brands.

LINKS WE MENTIONED

DIY Brand Kit: https://stan.store/megangersch/diybrandkit

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LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram