Essential Marketing & Branding Advice For Artists w/Princess Etch

We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.

Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.

How to connect with Jane…

Website: princessetch.com

TikTok: https://www.tiktok.com/@princessetch

YouTube: https://www.youtube.com/c/Princessetch

IG: https://www.instagram.com/princessetch/

Key points in this episode…

Meet Jane Labowitch aka Princess Etch.
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Jane’s sparkly moment.
Introducing a new segment: Speak your mind
Jane’s business building journey.
Competitors in the Etch A Sketch niche and what differentiates Princess Etch from them.
Importance of branding to Jane’s business.
Origin of the name, “Princess Etch”.
Jane’s pivot from working with a particular type of audience to working with a different, more corporate audience.
How TikTok has helped Jane grow her business and how it helped her pay off her student loan totalling $13,484.58 in just 30 days.
Tips for people who wish to try TikTok live streams.
How livestreaming became a significant part of Jane’s income within a few months of working with Megan on her rebranding.
How Jane takes breaks off TikTok live streaming to ensure she puts on a better show when she returns.
How Jane strikes a balance between being an artist and having a business.
Jane’s advice to her younger business self.
Jane’s advice to people going into freelancing.
Megan’s advice to her younger self.
Lauren’s advice to her younger self.
Jane’s upcoming projects.
Where to find Jane online…

            Website: princessetch.com

            TikTok: https://www.tiktok.com/@princessetch

            YouTube: https://www.youtube.com/c/Princessetch

         IG: https://www.instagram.com/princessetch/

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LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram